First of all, you should have a shiny storefront image. As a store owner, you must remember that the store image can sell money. However, there are some problems in many stores, such as the lack of eye-catching signs, and many store owners don't pay attention to the role of signboards. I don't know that a big and obvious sign and a colorful and bright light box can attract customers greatly.

the second small way to attract customers into the store is to find a suitable location. Good site selection is half the battle, so if you want to make the business of the store popular and attract more passengers, you must choose the address of the store and make preparations in the early stage of opening the store, but the rental cost of the store with a lot of people is relatively high, and the investment risk will be relatively high.

the third small way to attract customers into the store is to set up a certain store lounge area. Many stores will choose to increase the number of shelves to increase the display when designing the store decoration. This will really make your store present more products to everyone, but in this way, the lounge area in the store will become smaller, and customers will feel crowded when they come in, and the uncomfortable shopping environment will make customers want to turn their heads and leave, which is actually not conducive to the rate of customers entering the store to a certain extent.

the fourth small way to attract customers into the store is to talk about the colorful window design of the store. Wangdianbang suggested that the store should mainly define the theme of your window, and then choose clothes and props according to the theme, and make every detail well, and adjust the position and lighting of the model. After that, make sure whether your window space is three-dimensional, hierarchical, themed and story-telling, which can be fascinating. Of course, if conditions permit, as a shopkeeper, you can also consider dynamic window or reality show window. Only by designing the window well can you attract more customers.

the fifth small way to attract customers into the store is to keep them by hearing. Many bosses know the importance of window design and display, but in fact, in addition to vision, hearing is sometimes the key to attract customers into the store. When to play music and what music to play on holidays, it is more attractive to have a theme. The store mainly makes more efforts in selecting music and combines it with relevant fashion themes such as date, weather and so on.

the sixth small way to attract customers into the store is to improve the image of store employees. The image of employees is the image of the store. When recruiting employees, many stores must have trained their words and deeds and sales reception, but this is not enough. You need to solidify it.

when designing a business card for the store, the store may wish to design one for its employees, to promote the image of employees and to give them confidence. With confidence, I believe that employees' ability and service will be improved, which will be of great help to attract customers, especially repeat customers.

expand the information

the following laws may help you attract traffic near the store.

first, the law of convenience

I wonder if the bosses have ever met pedestrians who come into the store to take shelter from the rain, borrow umbrellas and ask for directions when they are open. Now many businesses refuse them because they are troublesome and are unwilling to provide convenience for customers and pedestrians.

In Japan, there is a shop that advertises "free use of garden toilets" on the street, which attracts many pedestrians to use it. Pedestrians' access to the toilets keeps customers coming, and business is naturally getting better and better. This is the law of convenience, which is convenient for others and convenient for oneself.

KFC and McDonald's are the best examples of applying the law of convenience: opening the bathroom to the public free of charge, on the one hand, solves the pain of passers-by in going to the toilet, on the other hand, attracts customers. After all, most people don't leave after going to the bathroom, so the business of ordering a drink or hamburger comes!

store reference:

stores can open toilets, Wifi, leisure facilities, etc. for free, and the purified water in the store is also provided to customers or pedestrians for free. In midsummer, passers-by are allowed to enter the store to enjoy the cool. These convenience measures will give people a very intimate feeling and naturally attract many customers.

second, the law of scarcity

as the saying goes, things are rare, and people often cherish and cherish things that are hard to get. Just like when a new Apple mobile phone is pre-sold, there are always some die-hard Apple fans who will queue up in advance to book it.

I am deeply touched by the law of scarcity. Some time ago, I went shopping, and most of the clothes in offline stores were similar. But when I visited a brand store, the clerk told me that there were only a dozen pieces of this dress in Henan Province, which was a limited edition, so I wouldn't worry about hitting the shirt when I wore it on the street, so I bought it without hesitation.

store reference:

Now many chain clothing stores are implementing differentiated competition, which constantly weakens the homogenization with their peers' products, such as "the sole distributor of xx brand in a certain city" and "the sole store selling xx clothing in a certain city". This will give customers the impression that the store has scarce products, and naturally feel that the products in the store should be very complete, so they will naturally choose your store when purchasing in the future.

third, the law of influence

the influence of a store directly determines whether customers choose to enter the store for consumption. Dear bosses, when you were shopping as an ordinary consumer, you passed a store. What influenced you to walk into this store? What influenced your decision to buy?

For example, a picture of a delicious dish attracts you into a restaurant, and the personality of the model in the window of a clothing store also attracts you into the store. This is the law of influence.

At present, many online celebrity stores have played various new tricks on the law of influence, but all of them are unique store decoration design style, novel service personnel's dressing, distracted menu copy, etc., which attract passers-by into the store to experience consumption through sensory stimulation.

store reference:

Therefore, our stores should make full use of factors such as sound, image, pictures, characters and colors to influence pedestrians, whether they have promotional activities at ordinary times or in order to attract customers to shop.

fourth, the first law

no store is very popular as soon as it opens, and the popularity of the store needs to accumulate over time. In fact, bosses, your store doesn't need to be the best in the country or the whole company. You just need to be the best in your regional market. For example, the Hongqi chain in Sichuan is very regional.

store reference:

It can be said that every store is surrounded by competitors now. Your store only needs a little better service, a little more complete products and a little better sales skills. All these "little things" make a mickle, and your store will become the first in the comprehensive strength of this area!