Tea Restaurant Business Plan

Chapter 1: Foreword

Tea Restaurant is a fast food culture that originated in Hongkong, and it is the China of western-style catering. Driven by specialty snacks and Cantonese-style tea restaurants, our tea restaurant will pay attention to the blending of cultural information and the atmosphere of leisure and relaxation. Tea and meals, as the auxiliary functions of leisure, are used to create a warm, harmonious and relaxed atmosphere for consumers, cultivate their mood, enjoy life and communicate information after work and study. It is a leisure place with many functions such as lovers tryst, business negotiation, entertainment and class reunion. Leisure tea restaurant is the center of cultural communication. We will focus on creating the spiritual connotation of tea restaurant in structure, combining with reasonable operation and management, and highlighting the spiritual brand of tea restaurant on the premise of ensuring operating profit, so as to be more fashionable, more quality and more tasteful. And this will be the key for us to make our own brand in the face of fierce market competition.

Zhoushan East Road is located outside the south gate of the south campus of City College, which is a place where students of City College concentrate on their daily consumption and leisure. According to the survey, the consumption of college students is mainly based on the basic consumption of clothing, food and transportation, and the consumption spent on eating accounts for the main proportion, accounting for about 71% of the monthly consumption. Therefore, the catering industry is a promising entrepreneurial choice.

Zhoushan East Road is located in the project market, and there are many snacks and restaurants around, so the competition will be fierce. However, after analysis, we believe that, as far as Zhoushan East Road is concerned, the market of catering industry is still not saturated and there is great room for development.

Chapter II: Company Profile

I. Company Purpose

Our company aims to fully display the theme of leisure and entertainment through our services, and provide a consumption place integrating catering and leisure for students in City College.

in the future business, we will strive to build the leisure tea restaurant into the first choice place for leisure, entertainment, eating, gathering and other activities of City College students after studying and working.

we will always make unremitting efforts to do well? Leisure? Features, highlighting our distinctive personality, in the catering industry to make our own brand. At the same time, we adhere to the faith of honesty, and achieve credibility first and customer first in research and development, sales and management. Survival by quality, development by reputation. In the competition of catering industry, we will pay close attention to market trends and actively develop personalized products to achieve our goals with considerate service to consumers, safe and hygienic food production, reasonable price and clean and warm environment.

during the implementation of our plan, we will comprehensively consider the interests of consumers, shareholders, employees and suppliers, and do our best to maximize the interests of all parties.

II. Company Profile

Enjoy part Company was established in October 2119, and its business scope covers meals and drinks, as well as places to provide people with daily entertainment and pass their spare time. The company's legal name is Enjoy part, and its legal address is Zhoushan East Road. The company is a partnership company, and its main office is our physical store located on Zhoushan East Road.

iii. introduction of management team

Enjoy part company is composed of four joint ventures. The members of the management team are Zhang Li, Zhang Yunlin, Wang Yuxuan and Zhang Hanlin. All four are college students in the Department of Advertising and Exhibition Management, and they have a personal understanding of the target market of this project, that is, the consumption orientation and demand of college students. At the same time, the major has provided a strong theoretical knowledge base for the promotion and internal management of this project. Three of them are the backbone members of the relevant departments of the Student Union, and they have strong external communication skills, internal management skills, deep network foundation and practical operation ability.

IV. Specific personnel allocation

Zhang Li's daughter, material procurement, and food collocation. She has rich experience in marketing and food production.

Zhang Yunlin, female, finance. She is patient and careful, and has strong financial management ability.

Wang Yuxuan, male, sales. Mainly responsible for the sales work and related services in Zhoushan East Road physical store. He has good communication and service skills and a serious and enthusiastic service attitude.

Zhang Hanlin, male, publicity planning and promotion. He has good interpersonal relationship and strong propaganda ability.

chapter 3: products and services

1. product positioning

middle and low-end restaurants mainly engaged in leisure, entertainment and catering.

second, product service features

our special catering and unique leisure and entertainment functions are the main service contents.

driven by the pattern of special snacks and Cantonese-style tea restaurant, our store will provide consumers with a relaxed and leisure place to rest and solve catering problems after work and study. Leisure tea restaurants are physical goods mainly supplied by meals and tea. Meals include Chinese and western food, special snacks and desserts, and drinks mainly include coffee, milk tea, juice and smoothies. The products are diverse and have unique tastes. The store also provides areas and functions such as reading books and periodicals, chatting over tea, board games, wireless Internet access, etc. to meet more demands of consumers and enjoy the fun of eating, reading and playing games in a comfortable and comfortable atmosphere.

1. Product Advantages

Compared with similar products and services on the market, our products have the following advantages:

Advantage 1: Cost advantage. Our cost is lower than that of our competitors, because we have direct channels to purchase raw materials, which avoids the price increase of raw materials in many resale transactions. We have formulated procurement specifications and standards for important raw materials that have a great impact on food costs, that is, the raw materials to be purchased are strictly regulated in terms of shape, color, grade and packaging requirements. We do a good job in inventory turnover and strictly control the cost of raw materials in inventory.

advantage 2: quality advantage. We have a safe and stable purchase channel, first of all, from the choice of raw materials to the first level of good products. We have the ability of professional quality control and quality improvement, and at the same time, we have formulated strict codes of conduct for chefs and service personnel to ensure the safety, beauty and deliciousness of food. We have a good sense of service, and adhere to the concept of customer-oriented, ensuring high-quality service quality.

advantage 3: organizational management advantage. The members of the project management team are all college students majoring in exhibition management, who have certain professional management knowledge and ability.

advantage 4: consciousness advantage. The university student status of the members of this business team fully meets the target market of this project? College students can know the needs of the target audience and the dynamics of the target market most directly and to the maximum extent.

advantage 5: personality advantage. This project is different from ordinary tea restaurants and ordinary leisure places. Leisure tea restaurant combines catering and leisure, which can not only meet the general dining requirements of consumers, but also provide consumers with a warm and comfortable leisure environment. This is the most important feature of this project, and it is the key element to make your own brand.

2. cut into products and services

at the initial stage of implementation, this project will enter the market mainly by catering, supplemented by leisure. After the market matures, the connotation of leisure tea restaurant will be fully implemented, and it will be transformed into a business mode with leisure as the mainstay and catering as the supplement.

because this project is still a relatively novel business model in Zhoushan East Road, it will cause consumers' strangeness and disapproval to a certain extent in the initial stage of entering the market, so we choose a business mode familiar to consumers in the initial stage, that is, mainly catering products to open the market.