Coffee is an essential drink for many office workers in a day. Caffeine contained in coffee helps to refresh the mind, promote metabolism and help reduce swelling. Compared with Seebacher, more office workers are more inclined to be lucky because they are cheap. Compared with Starbucks, a cup of 30-40 small blue cups can be bought in 8 yuan with various vouchers. Now it may cost more than 10, but it is more suitable for ordinary office workers. However, since last year's fraudulent exposure of Ruixun's stock, it has fallen into disciplinary problems such as delisting and high-level fighting. After a year, Ruixun has successfully turned over. Luckin Coffee and its partners have completed the purchase of Yunnan fine coffee beans in 2020/202 1 new production season 1 ton, making full preparations for launching the high-end product line of fine coffee.

The rise of Ruixing Ruixing has been less than one year since the first offline store was opened in Beijing, and the number of stores nationwide has exceeded 2,000. In mid-May, Ruixing issued an announcement accusing Starbucks of monopolizing the market. This is because when Ruixing first entered the market for four months, he dared to openly accuse Starbucks. This is also the reason why this sentence made Ruixun famous. For a time, Ruixun subsidized users by burning money. Ruixing allowed users to enjoy low-priced and high-quality coffee at high prices and quickly opened the market.

Rui Xing, who was originally optimistic about Rui Xing's turnaround, suffered huge setbacks less than a year after listing. First, an internal announcement was issued acknowledging the fabrication of false transactions, amounting to 2.2 billion yuan. The news has been sent out, and the stock price plummeted immediately. In June, it was officially suspended and forced to withdraw from the market. In July, the founder of the board of directors, Qian, major shareholder and chairman Lu were purged and became the chairman. On June 5438+ 10 this year, Guo Jin's CEO position was dismissed, saying that Guo Jin had been corrupt. This series of time is really a realistic version of Gongdou drama. To outsiders, Rui Xing seems to be going further and further on the road of rollover, but in fact Rui Xing is secretly turning over the plate.

Ruixun, which has repeatedly turned over, made a comeback just when everyone thought that Ruixun would leave the market. In June this year, 5438+ 10, Ruixun opened more than 120 stores. During the Spring Festival, the operating income of more than 900 stores nationwide/KLOC-0 was still seven times that of the same period last year. Unexpectedly, a series of time did not hit him, but he became more and more brave. On April 15, Luckin Coffee announced that it was a big company. It is announced that Luckin Coffee and its partners have completed the purchase of 65,438+0,000 tons of Yunnan fine coffee beans in 2020/202 1 new season, and will launch instant coffee. Black cup? So Yega Sheffield? And then the new boutique coffee? Black cup? SOE Yunnan Redmi? Series.