2。 The functions of the wholesale market tend to be comprehensive. In the early days, the domestic wholesale market only had trading functions, but now many markets have the trend of comprehensive functions besides trading functions, of which four are the most prominent. The first is the display function. For example, Yiwu city holds more than 50 kinds of exhibitions every year relying on the small commodity market, among which the small commodity fair has become the most export-oriented exhibition after the Canton Fair and the Shanghai Fair. The Yiwu International Trade City, which opens its doors every day, is called the "never-ending Canton Fair". The second is the distribution and warehousing functions. Many agricultural products markets are equipped with cold storage, and the storage capacity of some large fresh agricultural products wholesale markets in Zhejiang Province is as high as 80,000 tons. Wholesale markets with distribution centers have become so common that many large wholesale markets have been renamed as logistics centers (parks). Large wholesale markets can not only carry out short-distance distribution in the city, but also carry out inter-city distribution and inter-provincial long-distance distribution. For example, Yiwu market in Zhejiang and Baigou market in Hebei carry out variety adjustment and distribution. Every day, 20 large trucks carry bags from Baigou to Yiwu, and then load small commodities from Yiwu to Baigou, which greatly reduces the empty driving rate of vehicles and improves the logistics efficiency. At present, the logistics cost in Yiwu accounts for the local area.
The proportion of GDP is only 12%, far below the national level of 17.8%, which is related to this efficient distribution mode in the wholesale market. The third is the information function. Many large wholesale markets have established public information service platforms to provide information services for operators. The large electronic screen in the market always shows the supply and demand of commodities and price changes in the market and the whole country, which makes business decisions and on-site transactions based on information transparency. There are more and more wholesale markets with websites, and many markets have opened up online business. The fourth is the function of unified settlement. With the help of information technology, the problem of unified settlement in the wholesale market advocated by the government for 20 years has finally been solved. For example, all merchants and buyers in Yuyao, Zhejiang, Hangzhou fruit trading market use IC cards for unified settlement, which not only realizes that buyers and sellers do not carry cash to ensure the safety of funds, but also realizes the traceability of problem foods, the accuracy of transaction statistics, and the transaction volume and tax revenue have also increased significantly.
3。 The proportion of legal person business entities in the market has increased. Especially in the eastern developed areas, the number of enterprise stalls in the wholesale market has increased significantly. The main reason is that more processing enterprises open self-selling windows here to expand their business routes and understand market demand; Individual industrial and commercial households with large business scale actively seek to upgrade and register as enterprise legal persons in order to enhance their external image in strength and credibility. Industry insiders predict that with the exemption of value-added tax for wholesale enterprises of vegetables, meat and eggs, in 20 13 years, more large individual wholesalers operating such products will be transformed into enterprise legal persons.
4。 The pace of brand building and international expansion has been accelerated. Some large industrial wholesale markets attach great importance to brand building and actively create the image of "brand market". For example, market operators join hands with industry and commerce to create commercial brands named after the market, and introduce well-known specialty stores at home and abroad to open stores or counters. In recent years, more and more wholesale markets are also doing domestic and foreign trade, and the extroversion of Yiwu market has reached more than 65%. Commodity trading market is also the first "going out" business style in China, which has formed China's largest business presence overseas. Zhejiang merchants alone have set up more than 50 large-scale wholesale markets overseas, which have become an important platform for "Made in China" and the export of Zhejiang products.
5。 The market credit system was gradually established. Many large wholesale markets not only publicize and educate operators' integrity, but also actively promote the construction of market credit system. For example, the establishment of credit files of business households, classified management of credit grades and publicity of credit status. Praise those who are honest, punish those who are faithless, and let the image of honesty in the market and the awareness of businesses to abide by the law carry forward.
6。 Wholesale market turns to suburban agglomeration development. With the expansion of urban area and the problems of environmental sanitation, traffic congestion and noise disturbing people brought by urban wholesale markets, some large and medium-sized cities began to move all wholesale markets in the city to the suburbs according to unified planning, and generally concentrated construction was carried out in the form of market clusters or parks, so that they could gather and develop in business. In 2008, Hangzhou plans to build a new agricultural products logistics center in the suburbs south of the city, and relocate all nine agricultural products wholesale markets in the urban area. After the overall relocation, the number of venues and booths increased, the traffic and facilities in the venue improved, the market cluster effect became prominent, and the transaction volume soared. The annual turnover of fruit market has increased from 400 million yuan before relocation to 2.8 billion yuan per year. 20 10 Nanjing built Cai Zhong Agricultural Products Logistics Park in Jiangning District, and moved 8 agricultural products wholesale markets in the main city as a whole. 20 1 10, the transaction volume of eight markets is 2.45 times that before the relocation. In the past, due to the small business area and tight stalls in the urban agricultural products wholesale market, vegetables in Anhui and Hexian counties, which are only 50 kilometers away from Nanjing, were first sold to Shouguang and then trafficked to Nanjing. Now it can be sold directly to Nanjing after adding stalls, saving logistics costs and reducing vegetable prices.
Experts are optimistic about the further integration and upgrading of the wholesale market. They think that by 20 13, all localities will take greater steps in this regard. At the same time, they also put forward two cautions: First, we should remind investors that the growing docking of agricultural supermarkets, direct docking of production and marketing, the rise of chain retail companies directly purchasing goods from factories and online wholesale of e-commerce are eroding and squeezing the operation of the spot wholesale market. In view of this, the development scale of wholesale market should be kept moderate, and innovation should be accelerated in business model. The second is to remind local governments that planning market construction should pay attention to layout adjustment and function optimization, and cannot pursue "big-handed" and "grand" construction. At present, the market in many places has greatly exceeded the actual needs, which not only wastes resources and reduces efficiency, but also makes many markets in a difficult situation of "not having enough to eat" and "not living well". The planning right to adjust the layout and the approval right to set up important markets should be collected from the provincial government. According to the reasonable flow of economic regions and commodities, the layout of wholesale markets should be re-planned, the future of existing markets should be determined, and blind layout, redundant construction and vicious competition should be reduced.