Competition is essentially on the target consumer group time, mind, energy, financial resources, in order to allow consumers to become their own loyal brand of consumer groups, purely technical aspects of the product competition and price competition has run out of gas, the key point of the z is to improve the integrated value-added of their own products and brands, so that consumers feel buy value, buy happy, buy is what they want to feel and mood. Now many production-oriented enterprises ignore this point, often let themselves into the abyss of competition in the red sea can not get rid of. In fact, the creation of the brand is actually also in the process of creating added value of the product, value-added marketing system construction, not just additional, will produce a superimposed cumulative and composite effect, and then on the consumer to form a strong impact, resulting in a comprehensive experience: the formation of competitiveness is the key factor in the formation of a holistic difference in the additional system. The essence of value marketing on the basis of consumer demand, the formation of a comprehensive value-added marketing system, focusing on perceived added value for product development and brand promotion. Whoever does a good job in value-added marketing will outperform the competitors and gain more lasting and higher profit returns and market share. According to many years of brand marketing experience, the author roughly summarizes some ways and means to enhance the added value for reference by enterprises committed to enhancing added value and profits: quality added As the name implies, the quality of the enhancement of the up and down efforts to provide better than rivals and better quality products, to the BeiYingMei milk powder, for example, in the milk industry crisis, did not investigate and deal with melamine, the key to imported raw material powdered milk continued to rise in price. Always adhere to the use of imported milk powder as raw materials for the production of infant formulas, do not apply domestic raw materials, the quality of the hard to become one of the few domestic milk powder quality of the enterprise, visible quality does not discount, rather than sacrificing short-term interests, and take into account the interests of consumers and the long-term development of the enterprise, is bound to be the foundation of the evergreen, to become a real leading brand. Channel additional is to use the value of the channel to enhance their own value, Miaoshi yogurt in the general store supermarket is difficult to compete with Yili, Mengniu, choose to go to the high-end hotel catering line, to enhance the value of the hotel catering channel to become the leading brand of dairy products to realize the breakthrough. Delivery conditions additional About delivery methods for engaged in the retail industry has a lot of space can be tapped, for example, Dangdang in order to contribute to the consumer to develop a shopping habit of buying books on the network, originally the delivery cost of five dollars per order, and later reduced to two dollars, and finally, no matter how much money to buy things can be delivered free of charge, and even more surprising is that, if you buy the books out of stock, short-term did not make up for it, when Dangdang will provide consumers with a gift of a music CD. Consumers are given a disk of music CD or movie VCD to enhance consumer loyalty and satisfaction, so that the added value created in the sale, after the sale, so that Dangdang.com has become a comprehensive online shopping platform. Image additional Simply put is the brand image of the packaging, now research shows that the value of the brand image to account for sixty-five percent of the total value of the brand, so many companies spared no effort in the product packaging, terminal image, corporate image, advertising, in terms of the clothing brand Metersbonwe, its by asking Jay Chou to do the brand endorsement, in the terminal to constantly create the atmosphere of the hot sales, although there is no production base, but to get the young consumers, and the young consumers, and the young consumers. Although it does not have its own production base, it is able to gain the favor of young consumers. Emotional attachment Why consumers choose a certain brand of products depends largely on the brand's emotional identity and dependence. In the case of Shandong Guangzhou Beer, a regional brand only 120 kilometers away from Tsingtao Beer's home base, the author has been able to stay put in the face of strong competitors' capital, advertising and promotional campaigns and gained development. The key lies in the creation of emotional value-added, as the local area belongs to the Jiaodong region, and Jiaodong people have a characteristic that they are the best, the history of Zhu Geliang, Qi Jiguang, Liu Huaqing, and now Zhang Ruimin, Ni Ping, Li Zhaoxing, and so on, according to such a situation, to create a resounding brand slogan "put together the boldness of the people of our Jiaodong", in line with the unique cultural mentality of the local consumer base. In line with the local consumer group's unique cultural mindset and hometown complex, a "spell" word how a good, and wine combined very closely, with high relevance, high experiential, combined with soft publicity and the top ten Jiaodong luxury character selection, as well as promotional activities, will be a three-year consecutive losses in the activation of the regional beer brand, the sales increased by 30 million, in one fell swoop, turning a loss into a profit, in front of Tsingtao Beer's home base to get a leapfrog development.