1, smart phones and other mobile terminal devices are widely used.

By the end of 20 13, there will be more than 600 million smartphone users in China. Among them, more than 6 1% people query information through APP. The data also shows that more than 93% of smartphone users have searched for local information on their mobile phones, and more than 96% of users have taken consumption behavior. With the increasing number of smartphone users, users' demand for APP mobile applications is expanding.

2. The increase of catering app is the demand of catering industry based on performance growth.

As a popular service industry, the catering industry has an urgent demand for user popularity, and the advantages of hundreds of millions of smartphone users are bound to become a golden blue ocean and a place to share cakes in the catering industry. In particular, APP users with high spending power and consumption level are the core of the positioning of the catering industry.

3. Find businesses more accurately.

In the era of mobile internet, catering consumers hope to find businesses accurately anytime and anywhere, pay more attention to and know how to get discounts, and have higher requirements for services.

For catering businesses, APP carries multiple functions of brand display, preferential promotion and experience upgrade. The so-called "win the market for consumers", if it can't connect and communicate with consumers in time and effectively, it may be at a disadvantage or even close down in the fierce competitive market. The demand of catering enterprises for economic growth and strengthening their own strength has also stimulated the growth of catering apps.