Three food business plans

Introduction: A business plan is an all-round business plan, and its main purpose is to submit it to investors so that they can judge the enterprise or project, so that the enterprise can obtain financing. How to write a business plan about the food industry? Let's look at three food business plans with me, welcome to refer to them!

food business plan 1

1. Overview of cake shop

1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea", which is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

2. Our store is going to open in the community trade street. It is a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Anderson, Chaoyangfang and so on in the future.

3. Our store needs venture capital of 95,111 yuan.

second, business objectives

because of its geographical location in the trade street, there are relatively rich customers, but there are also many competitors, especially since our store has just opened its doors. If we want to open the market, we must work hard on service quality and product quality, and further expand our business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in 1 years. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

Third, market analysis

1. Customers: The target customers of our store are: general consumers who go shopping and entertainment in Trade Street, accounting for about 51%; Around the school students, shop staff, community residents, accounting for about 51%. The number of tourists is sufficient, and the consumption level is low.

2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Andersen, Chaoyangfang, Hongye and Anqier. So the competition is great.

Fourth, business plan

1. First, I went to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

2. After raising all the opening funds, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

3. It is understood that a set of fixed consumption rates has been found: "Customers never have the cheapest price. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them."

4. The cake shop is mainly geared to the public, so the price is not too high, and it belongs to the middle and low price.

5. some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising.

6. The cake shop can specially open up a leisure area and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop. Food business plan 2

I. General situation of the enterprise

Food Trading Co., Ltd. was established with a capital of 511,111 yuan in industrial and commercial registration. Business scope: wholesale and retail, stereotyped packaged food, beverage, canned food, non-staple food seasoning, health food, daily necessities, stationery and clothing.

mainly engaged in food trade activities. Mainly acting as an agent and distributing products of food production enterprises. Mainly sold to all kinds of large supermarkets, supermarket chains, wholesale to similar trading companies and circulation markets. The company has a website to communicate with customers.

II. Personal details of the business plan

I am the legal representative of the company. I am 44 years old, female, with college education, married, and used to work in a canned food factory.

I was familiar with the technological processes and links of food production, and worked as a business supervisor in the sales department. As a result, I became unemployed during the transformation of state-owned enterprises. I chose to start a business and do what I am familiar with to carry out food business activities.

iii. market evaluation

a) to enter the market, first of all, there must be a first-line brand in the industry, which mainly includes two points:

(1) to enter the market and use brand products to drive other products.

(2) consumers need brand-name products, but the profit of spleen products is not rich, about 11%.

b) Acting as an agent for second-tier brands, first of all, is excellent quality, and at the same time, it can compete for market share with the same brand products in terms of price, and it can make enough profit, about 33%.

c) Acting as an agent to distribute local products. Take advantage of the psychology of consumers in this city. A little familiar with the old brand, there are ancestral customers. The profit is around 21%.

d) selling mature products sold by other trading companies.

e) Develop the blank spot in the market, and use the registered trademark of the enterprise, and the young head of Yinghe brand series of kneeling vegetables.

according to the production and processing standards of the State Bureau of Technical Supervision, production is guaranteed to ensure product quality. Ensure the food safety of consumers.

The production of vegetables is seasonal, so large enterprises are not suitable for production and processing. However, small enterprises can't achieve the high-pressure sterilization process and increase the cost of raw material selection.

The use of antistaling agents often causes sulfur disulfide to exceed the standard. Harming people's eating health is the focus of law enforcement departments' resolute crackdown, and ensuring the best quality products is the foundation of stabilizing the market.

At the same time, this series of self-owned brand products are also the basic products of our company in the future economic activities, and are also the main commodities of Linli, and have brand significance. Food business plan 3

1. Market analysis

Fresh food is the favorite of modern people. Opening a sweet cake shop has the advantages of low investment, simple operation and small area, which is very suitable for small business operators. As long as your cakes and desserts are fresh and unique in taste, and the price can win the trust of everyone, it is easy to attract consumers from all walks of life. So how much investment do you need to open a cake shop and what should you pay attention to?

in the process of cake consumption, customers will have a "preconceived" mentality. If you think the products of this cake shop are good after the first purchase, you will identify this one. Therefore, for the newly opened cake shop, it is necessary to retain customers. Pay special attention, now people are pursuing health and don't like high-calorie food very much. Therefore, creating the concept of healthy cake will increase the appeal to customers. We can indicate the raw materials, production date and health benefits on each cake or bread.

second, equipment investment:

the simulation scheme takes a small shop of about 11 square meters as an example. Start-up assets need about 95,111 yuan.

1. The rent is 5111 yuan.

2. The facade decoration is about xx yuan (including storefront decoration and light boxes).

3. The investment in shelves and selling tables is about 1,511 yuan.

4. Employees (2 employees) need 511 yuan for uniform clothing.

5. The biggest investment of machinery and equipment: 81,111 yuan (including the complete set of utensils for making cakes).

Third, the first payment:

1, raw materials such as flour and cream, about 6111 yuan.

2. In the process of purchasing equipment, special attention should be paid to the quality, because it is used for a long time. The method of making cakes can be taught by buying CDs, which can save a lot of costs. At present, the "Full Set of Cake Making Teaching CD-ROM" on the market generally contains 71 sets of project technology ***xx.

4. Estimation of economic benefits

1. Monthly sales (average): 21,111 yuan According to the evaluation of relevant professionals, the monthly sales of such a small cake shop can reach 21,111 yuan after the operation is on the right track.

2. Monthly expenditure: 14,133 yuan. Rent: The best location is in densely populated residential areas, community commercial streets, and lots close to children (such as kindergartens or playgrounds), about 5,111 yuan.

3. The cost of goods is about 31%, and the salary is about 5,111 yuan. A small shop with a square meter needs 1 cake chefs and 1 waiters.

4. Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 711 yuan: calculated for 5 years, 1,333 yuan per month.

5. Monthly profit: 6,967 yuan. According to this estimate, the investment can be recovered in about one year.

Decoration style:

A, the name of the chain store is: orange, yellow, green, cyan, blue, purple, etc., with rhinestones to create a dreamy feeling, rhinestones give people a quiet, elegant and exquisite feeling, which is conducive to taking a nap when eating cakes, enjoying the inner peace, and dreamy beauty. The shops with different colors as the main colors give people different feelings.

B, European style, elegance and gentleman's environment, especially Shanghai is a city with high cultural accomplishment, and Europeanized life is gradually accepted by people! Compared with petty bourgeoisie.

C, the feeling of expanding the valley, makes people suddenly move from Shanghai's petty bourgeoisie to a good place like the valley, clear and natural, giving people a kind of free and easy! Decoration materials mostly use natural stones and special natural shapes, because they buy natural and slightly artificial shapes, so the cost is relatively high.

Scheme with relatively low decoration cost:

Like ordinary storefronts, there is a retail area and a cake workshop, in addition, there are several hanging baskets and various tables and chairs, so you can take a nap when you are tired of shopping, because our store sells milk tea and ice cream. ;