Self-media means that individuals or organizations create, produce and publish their own content through the Internet platform to form their own brands and influence. If you are Xiao Bai, you can start from the following aspects:

1. Determine what you want to do or what you can do. Don't blindly pursue hot areas. What is suitable is the most important.

2. After confirming the fields, find the 15 benchmark account, and record the explosion content, release frequency, time and other information of these accounts.

3. Register your own account and start to imitate the content creation method and publishing frequency of the benchmark account.

4. Constantly optimize your own content and improve quality.

5. Interact with readers and reply to comments and private letters.