How do restaurants design brand advertisements? First, brand positioning brand positioning can make consumers associate with brands in the first time. For example, the brand positioning of the same fast food restaurant in your family is natural rice noodles, so its design is characterized by natural colors. For example, the boss made a new concept for an old brand last year, and the design should be based on its true colors, but it should not be too fancy to make consumers feel that your brand positioning must be Fankefu, so this positioning is also the brand positioning. Second, the restaurant cultural orientation of restaurant brand design. At the beginning of the establishment of restaurant brand, brand positioning has begun to establish brand image in the hearts of consumers. For consumers, the culture of restaurant brand is the embodiment of the whole restaurant brand culture.