A. Customer roster B. Existing customer cards C. Old customer cards D. Customer database
Answer: Customer roster
Extension: Customer List
According to the customer information table, the customer name, address and other contents are simply and comprehensively arranged to form a customer list or roster. Customer list is the main form of customer file, and its content is relatively simple. Generally, the management object only records the terms and implementation of the contract for the partners who trade with the enterprise. The specific operation method is: after signing the contract, the sales staff of the enterprise fills in the customer information form and adds the new customer to the customer list or roster.
The advantages of the customer list are simplicity and low cost. The customer information table is the responsibility of the sales staff, not limited by the outside world, and there is only a little cost during the archiving period. The object classification and content of the customer list are also relatively simple, generally only for direct customers, so it is easier to establish, save, find and use. In particular, the customer list simply and clearly reflects the current customer situation, which is very suitable for management decision makers.
However, the customer list also has obvious shortcomings, mainly lacking comprehensiveness, objectivity and dynamics. First of all, the object of file management is limited to existing trading partners, which is not conducive to the identification of potential customers and the development of new customers. At the same time, the classification and content of this document is difficult to fully reflect the customer's situation. Because these files are filled in by salespeople, they are limited by the amount of information and the subjective understanding of salespeople. In terms of dynamically reflecting customers' situation, although such files are revised regularly, the interval is long, so it is difficult to ensure that new customer information forms can be filled in in time when sales staff are busy or out.