In the summer of 20 12, it was reported that Beijing Financial Street was going to be expanded. It is understood that the financial street expansion plan will be finalized after the introduction of the Beijing urban planning revision plan in June 5438+065438+ 10. As soon as the news of the expansion came out, 20 or 30 financial institutions initially booked office buildings with a building area of over 2 million square meters, including China Merchants Bank, China Construction Bank, China Bank, and the PetroChina financial sector represented by Kunlun Bank.
It is reported that the expanded financial street is based on the current core area of 2.59 square kilometers, with Ping 'anli West Street in the north, Guang 'anmennei Street in the south, Sisi North Street and Xuanwumennei Street in the east, Lishi Road in the north and south, and Xibianmenwai Street in the west. The expanded financial center has a total area of about 8 square kilometers. It is estimated that these expansion areas will start construction in the second half of 20 12 at the earliest and in 20 15 at the latest. After this new map is realized in the future, the area of Beijing Financial Street will exceed 6.8 square kilometers of Lujiazui and become the largest gathering area of financial institutions in China.
The new expansion project of Financial Street is expected to increase the construction scale by about 6 million square meters. Two thirds of them may be developed by Financial Street Holdings Limited, which is a strong support for the steady development of Financial Street Holdings in the next five years.
At the same time, several commercial complex projects successfully operated by Financial Street Holdings in Tianjin, Chongqing and other places have also provided preconditions for it to become an unshakable leading enterprise in commercial real estate.
As a state-owned holding enterprise with unique competitive advantages of "urban management and regional development", by the end of 20 1 1, the holding assets of Financial Street were nearly 60 billion yuan, and the accumulated development area exceeded100000 square meters.
"Through the successful development and operation of Beijing Financial Street, Financial Street Holdings has formed a unique development model, that is, both real estate development and industrial construction are equally important: real estate development is the platform, and urban regional planning and industrial development are the core; Improve the quality of the city and promote urban economic development and cultural prosperity. " Wang Zhigang, deputy general manager of Financial Street Holdings, said.
Wang Zhigang said that commercial real estate accounts for more than 70% of the projects being invested and developed by Financial Street Holdings in Chongqing, Tianjin and Huizhou, totaling more than10 million square meters. The industrial parks that have been successfully operated and under construction are: Beijing Financial Street, Beijing Desheng Publishing Creative Industry Zone, Beijing Tongzhou Business Zone, Beijing Guang 'an Design Creative Industry Zone, Chongqing Guanyinqiao Business Zone, Chongqing Jiangbei Kou Business Zone, Tianjin Financial City, Huizhou xunliao bay and so on. "The company believes that under the impetus of economic restructuring and urban function upgrading, the demand for commercial real estate in key cities will continue to rise, and the development and holding of commercial real estate will face better development opportunities." The financial street controller said.
The main business model of Financial Street Holdings is dominated by commercial real estate, appropriately holding high-quality properties, supplemented by fast-selling products. Identify market positioning and provide differentiated products that can meet different market needs; In the unstable stage of the residential market, commercial real estate can still maintain a high and stable growth rate, ensuring the company's overall revenue and profit margin. At the same time, self-sustaining property also provides some relatively stable cash flow for the company.
In the first half of 20 12, Financial Street Holdings studied and optimized the allocation of resources in combination with changes in internal and external environment, highlighted the strengthening of commercial real estate characteristics and Beijing-centered regional strategy, and pushed the company to take an connotative and value-oriented development path. The company supplemented commercial real estate resources and added Tianjin Financial City project; At the same time, we will study the great development opportunities brought by Beijing's construction of a national financial center and the expansion of financial street, and strengthen the brand influence and competitive advantage of commercial real estate.
The self-sustaining property management mode of Financial Street Holdings will continue to be further studied. Newly holding Xidan Meisheng Commercial, optimizing the structure of self-sustaining commercial format; Innovate the business model of self-sustaining business, deeply study and practice the asset management operation model of office buildings and commercial projects, and continuously improve the management scale and profitability of self-sustaining business.
According to the data disclosed in the company's 20 12 semi-annual report, during the reporting period, the properties owned and operated by the company included The Ritz-Carlton Beijing Hotel, Beijing Financial Street Apartment, Financiers Club, Sheraton Huizhou Hotel and Tianjin St.? Rui J Hotel, with a total construction area of about 207,000 square meters. During the reporting period, the operating income of the above-mentioned properties of the company was about 654.38+0.97 billion yuan, a year-on-year increase of 236.5438+0%.
The company holds properties such as Beijing Financial Street Center, Beijing Desheng International Center, Tianjin Global Financial Center, Beijing Financial Street Shopping Center (Phase I and Phase II), Beijing Meisheng International Plaza, C3 Courtyard of Beijing Financial Street, Beijing Jin Shu Street Restaurant, and scattered office buildings and parking spaces in Beijing Financial Street area, with a total construction area of about 472,000 square meters, including office buildings of about 240,000 square meters and business and catering of about 206,5438+00 square meters. During the reporting period, the company's total operating income from leased properties was about 279 million yuan, a year-on-year increase of 65,438+09.99%.
In terms of residential sales, the company increased its sales efforts and strived to achieve the goals of sales signing and repayment. In the face of the overall decline in residential sales, the company insists on customer demand-oriented, and accelerates the sales of residential and commercial products by optimizing the structure of residential products, improving the scientific and technological content of products and implementing differentiated sales strategies.
For example, the key project that the company is currently developing-the integration project of Beijing Tiangongyuan plot is just around the corner, and the market attention is high; Century Center, a comprehensive plot in Nankai District, Tianjin, which just opened, has become a new leader in Tianjin residential market due to the scarcity of garden houses. Located in the core of Beibin, Chongqing, Jingrongcheng project is the largest urban complex project in Chongqing's "First Economic Belt of Central Business District", with a volume of nearly 6.5438+0.7 million square meters. It integrates multiple functions such as residence, leisure, shopping, education, business facilities and art exhibition, and has become a new benchmark for the international life of Chongqing's urban core.
In terms of finance, the company ensures financial stability and cash flow security. Actively expand financing channels and finance funds through various means to meet the needs of the company's business development and keep the company's cash flow safe.