An expert in actual operation and management of catering hotels and a senior service lecturer in service-oriented enterprises. Born in 1983, Ankang, Shaanxi. Graduated from the university in 2117, and joined Sichuan Haidilao Catering Co., Ltd. in October of the same year. He started from the grass-roots positions such as welcoming guests and waiters in Haidilao, and served as foreman, front office manager, kitchen manager, head store manager and assistant to regional manager in Haidilao. He has experienced almost all positions in Haidilao and is familiar with the operation and management details of Haidilao. During his tenure as assistant to Yuan Huaqiang, former managing director of Haidilao Beijing-Shanghai Region, chairman of innovation committee and development minister (Yuan Huaqiang is currently vice president of Haidilao), he assisted the regional manager in managing Haidilao stores in Beijing and Shanghai, assisting the regional manager in managing the collection, evaluation and landing of company-wide innovations, and assisting the regional manager in managing the nationwide store development. Experience the transformation and transformation of Haidilao, and assist regional managers and company management consultants to sort out corporate culture, performance appraisal and management system.

later, he became the executive deputy general manager of Beijing Jingya longtan lake Ninth Five-Year Club, the brand strategy director of Beijing Jiuzhou Weiye Food Culture Communication Company, and the general manager of Beijing Huoyanshan.

The book Diary of Haidilao Manager, Diary of Haidilao Manager 2: From Haidilao to Elegance, and CD-ROM Management Wisdom of Haidilao have been published, and the third management book will be published soon. Management decides the way out and rhapsody of life are about to be published. Haidilao management training expert and chief consultant of Beijing Fengzhidao Catering Management Company. He has provided management consulting services such as business orientation, model innovation, feature shaping, brand promotion, marketing promotion, process reengineering and internal training of senior executives to hundreds of catering enterprises. In recent years, some cases and practical experiences of catering operations have been published in magazines such as Harvard Business Review, Sales and Market, Catering Manager and Catering World, etc., and courses such as "Fast Profit Method of Catering" have been taught in several summit forums, and "Haidilao-style store manager special training camp" has been set up.

The monograph "You can learn from Haidilao", "11 lessons of catering to create wealth" and CD-ROM "Management Wisdom of Haidilao" have been published.