I have served many business owners for so many years. From the analysis of nearly 100 service projects, I think service demand is the most needed and competitive mode of making money at present. Since the service of Haidilao was noisy, those services in the catering industry are no longer called services, but only obligations! In recent years, the national economy is favorable, consumption has been greatly upgraded, and service has become a way of life. To put it bluntly, people become rich and enjoy it in different ways. How happy and comfortable! Let me talk about the industries and services that I think people are eager to catch up with at present.

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On June 1 day, 2020, Premier Li said during his inspection tour in Yantai, Shandong Province that the stall economy and small shop economy are important sources of jobs, and the vitality of China is as high as that of "high".

At present, watching short video live broadcast is this trend. For example, Tik Tok, 16, broke out in 2020. This year, individuals and enterprises held high the last chance to seize Tik Tok, plunged into it, transformed the live broadcast base, and hired professional directors. In the end, it was just a chicken feather. Why is this happening?

In view of the fact that enterprises believe that seizing the initiative is to seize market share, the live broadcast base and supporting equipment are complete, but no one plays.

The director with artistic movie dreams thinks that short videos are low, so his works have no chance to be seen within 1 minute.

The corporate propaganda team that has been doing it for many years thinks that corporate promotional videos are video royalties, so his video playback volume has been stuck at three or five hundred.

The boss who made ten videos didn't become popular and thought the platform was a scam. What did you say went wrong?

When a large number of people crowded into an industry, some of them were destined to become cannon fodder in the end. There was once a story that said, "In a small town, everyone was watching a fallen donkey in a circle, but a short man couldn't squeeze in.". Suddenly, he raised his voice and shouted, let go, let go, that's my dad! As a result, he plunged into it ... "

People often say that grabbing a person's tail is the last chance. Look at the bullshit that you have done nothing and missed all these years. A person's energy and time are limited, and success in doing things is also fate.

You won't make money you shouldn't. In the three modes of making money: price difference, price difference and cognitive difference, countless people stay in the price difference stage, so when you look at a mountain, no matter how many mountains you see, it will still be a mountain. This is your blockade of cognitive ability. There are two kinds of blockades: one is to keep you out of this knowledge, and the other is to let you in touch but you don't believe it. So what you missed was far from the opportunity at that time, but your own cognition could not keep up with the dimension of commercial realization at that time.

The short video live broadcast is a mess. Some people fidget, every day. It seems that they can't, can't do it, and are afraid of missing something. The more so, the more calm you should be. At present, everyone is swimming in the tide, but when the tide recedes, it is clear who is streaking, and sometimes watching the fire from the other side is also a kind of enjoyment.

In the past two years, many companies have been deploying short video live broadcasts. They wisely think that short video is a new field, and they can't devote themselves to it. Therefore, it is more important for departments that do new media operations to recruit one or two more shooting clips. This short video is ready, so there are:

First, making a matrix can make money, thinking that quantity is the quantity of play, and the stock will increase, but in the end it will not be hairy.

Second, remake can be hot, money can be hot, patterns can be hot, and high-quality shooting is nothing fun.

Third, subdivide the vertical field of oral broadcast, and struggle to find a copy every day. Finally, it is also a chicken feather.

I didn't understand the essence of short video, so I plunged into it, thinking that a good film would have a good broadcast volume, and if there was a broadcast volume, I could make money. In marketing, there is a term called marketing myopia, which thinks that as long as the products are of good quality and superior performance, there will be a market, while ignoring the innovation and changes of products. As a result, there was no choice but to wait for the number of fans to be shattered by several unbreakable works. Superficial glitz is always easier than practical knowledge, but practical knowledge is the capital of your life, and people in contradiction can do nothing.

So this will be the case when companies make short videos. The boss thinks that my investment in the team is the incompetence of the team. The team thought that the boss didn't have the gene to make short videos. As a result, the initial hope gradually turned into disappointment, so there was a situation in which the boss and the video team disliked each other and finally broke up.

This is the case that most enterprises do short videos. You see, the money is spent and the work is done. In the end, no one wants to see such an ending. It is also said everywhere that this line is deep and has seen through the ground.

After doing business services for so many years, I found that the essential problem is that an enterprise's main business is not well done, and its sideline business must be very poor. If the main business is well done, its sideline business will soon improve. The essential reason is that enterprises make money and do whatever they want, as long as the business owners who can make money are not too bad in all aspects. This proves that all happy people are similar, while all unhappy people are unhappy in their own way.

02

Playing in a club is really an interesting career close to money. Why is it a career? Because he is close to money, some seemingly meaningless jobs will become your career.

I talked about the status quo of several groups lying on most people's WeChat.

1, diving, or you just can't turn back. It's a pity to retire, but it's not annoying to retire. Fortunately, don't bother if you have any news.

2. If something goes wrong, you will join the group and end up poor. As soon as the leader speaks, the employees will faint, the group will be meaningless, and things will be long and sigh.

3, thinking that conformity can produce conformity effect, people will have conformity psychology, and a few fans will be able to draw the pie round. As a result, "it is too difficult to hide tears and lament the suffering of human life."

The company has repeatedly encouraged community operations, revitalized private domain traffic, and promoted new transformation. It believes that engaging in community operations is to attract groups, good morning and good night every day, chicken soup and eight-treasure porridge, and WeChat nonsense. Gradually, this group was silent!

Look at your initial heart. What exactly do you do? Why attract people? What direct benefits can people in the group get from you? You're like a dog who drinks a lot. All you do is glare and run with a stick, and don't ask why people come to a sap. You are not a dog unless you take out something and prevent the person who hit you from getting rabies vaccine.

You see such a simple thing, the goal is to split, but why is the result always so embarrassing? The reason is very simple, there is no interest-driven, just want to wake up, no trust, just want to circle people, in fact, this is coercion, do not admit that they are incompetent.

To be a community, we should start with the case of killing pigs and picking up girls by pua masters. Did you see how they led the local tyrants into the house step by step? Even if you knew all this, would you still run a community? No, you are so naive! Where does the community sell products? They're just making demands!

Communities must match demand-oriented products. For example, "moon cake coupons are a magical product. The manufacturer printed a mooncake coupon of 100 yuan and sold it to the dealer in 65 yuan. Dealer 80 yuan sold it to consumer A, A gave it to B, B 40 yuan sold it to scalpers, and the manufacturer finally bought it back from scalpers in 50 yuan. If moon cakes are not produced, manufacturers earn 15, dealers earn 15, a gives gifts, b earns 40, and scalpers earn 10. Manufacturers only need to produce mooncake coupons. Nothing is produced except moon cake tickets and scalper's labor, and there is almost no consumption, only GDP is produced; This is the moon cake securitization. (Only look at the operation logic, it is not recommended to refer to the implementation) There are not a few community operation modes like this.

You see, he has a deep grasp of human nature, not buying cheap things, but buying cheap things. The whole process is designed around the behavior that interests drive you to take advantage. Small money, big things, stable profits.

There is no denying that some people will do their products and companies well first. But this is a completely different way from making products. As long as we embark on the road of community operation, the script has already been written and we can only play it down. If you want to turn back, someone will let you go, and failure is inevitable. The road of product financialization has formed a strong inertial potential energy in China.

It is foolish to aim at a community, pull a group and sell a product. The era of long live WeChat business has passed, so the community has never been run by products, but by users to take advantage and engage in sideline business.

My conclusion is to be a community and do it generously. Clearly tell users why we want to be a community, what value we can bring to you, and what you need to exchange for this value. Tell him clearly that you must not think that all the dishes are your dishes, just enjoy your dishes!

As a community, don't play the trick of being a bitch and building a memorial archway. It's really the old lady who lifts the bed to make me laugh! The result is that the group is not divided, but people are divided.

Don't let us think it's shameful that she still hides half a face behind the guitar. Adults don't talk about benefits, talk about friendship! Think clearly whether friendship can repay the mortgage and pay the tuition.

03

Stability is overwhelming.

Why do some people say that they have seen through the world of mortals? I think there are two kinds: one is that they see through everything in the world, do what they should enjoy, do what they should do, and are mentally dead and in urgent need of comfort. The other is that they have no choice but to find an excuse to live for what is happening now. I think the second kind of person is more sad than death and made a temporary choice. These are all unstable emotional movements. The only stable thing for people is to live, and the second is why they live-faith. Only by answering this question can they live a stable life.

The premise of stability is that what you do is closed loop, because everything is closed loop in the end. If you don't think clearly, you can't do it, just like people's birth and death. Day and night are a closed loop, or it can be a closed loop that goes on and on. Without closed loop, there is no money to make. This is the most basic logic of doing business. The more rings, the greater the cost, so the best way to improve efficiency is to reduce each ring.

In this era of double surplus of stock and increment, profiteering tactics are useless, and the game of one-shot trading has also been stifled by the Internet, so it is impossible to shoot for one shot. For service-oriented enterprises, their responsibility is not professionalism, but professionalism. As I said at the beginning, the faster the city develops, the higher the demand for service quality. For service-oriented enterprises, service quality is the foundation of the enterprise. If there is no capital operation ability, it is the most reliable to do well, because the result will not deceive people.

There is a golden five questions about sales; ① Why do you want to buy it? ② Why do you want to buy yours? ③ Why buy it now? Do you have any questions? Can I help you solve these doubts and you can pay the bill? Where does the confidence in selling for service-oriented enterprises come from? As far as the service quality of your back end is concerned, you dare to clap your chest and say that my service quality is too high, and successful cases are piling up. These five questions can make any sales fly, but more is shouting wolf culture, not giving the wolf no meat to eat and making the wolf scream.

Stability is a protracted war. It is the best service to do one thing to the extreme through repeated practice and summary. In any big environment, strategic planning has a strategy to win confidence thousands of miles away. "

However, ultimate service often brings complacency. Living in the spiritual world of self-service, others can't get in and come out by themselves. It is unintentional for others not to understand their own stalks, and they are afraid of going too far on purpose. More people come into contact with you, and you will really seal your heart. This is that Nokia can't get out of its own quality stalk and lost to its own god.

When the sun rises, everything in the world is as fine as wool. Ye Fu was very angry, saw the injustice, and wore the eternal knife on his chest.