The distinction between the two is that the font size is the core part of the enterprise name, is the most significant sign of the difference between different enterprise names, but the font size is only a constituent element of the enterprise name, is not separate from the name of the independent existence of the right of any enterprise can not be the exclusive use of a font size, the font size can not represent the enterprise, the font size can not be distinguished from the different enterprises; trade names can be independently existed and The trade name is a commercial mark that can exist and be used independently, representing the identity of the enterprise and distinguishing between different enterprises.
For example, the word "Lenovo", as the name, all over the country can find a number of "Lenovo" as the name of the enterprise, the name alone can not distinguish between these enterprises; but as a trade name, the general public also know that it represents a computer production group Ltd. The company is a computer manufacturer and a group of companies.
In fact, the "old name" often mentioned in the community is essentially a "trade name". In addition, in many cases, the trade name and font size in the text is not the same, for example, "China First Automobile Group Corporation", its font size for the "first", but its trade name for the "FAW"; another example is "China ** Airline", there is no font size, but its trade name is "Air China".
:What is the difference between a trade name and the exclusive right to use a trademark
1.A trade name is part of the name of an enterprise. Enterprises include industrial enterprises, transportation enterprises, construction enterprises, commercial enterprises and so on. Any enterprise has a name, but only the business name of a commercial enterprise is called a trade name.
2. The right to a trade name, also known as the right to the name, the understanding of its broad and narrow, broadly refers to the right to the name of the enterprise, narrowly refers only to the name of the commercial enterprise name of the name of the right to enjoy the trade name in this paper, including the enterprise's right to the name and the name of the right to enjoy. As the object of trademark right of registered trademark and as the object of trade name right of trade name, are people create spiritual wealth, are with distinctive characteristics of the sign, should be protected by law.
3. The object of trademark right, registered trademark, is the sign that distinguishes the products of an enterprise from those of other enterprises, while the object of trade name right, trade name, is only the sign that distinguishes the enterprise itself; the effect of the trademark right covers the whole country, while the effect of the trade name right is only in the region where the trade name is registered. However, the owner of the trade name right in accordance with the requirements of the trademark law, the trade name as a trademark application for registration, you can get the same protection as the registered trademark.