Recently, the Fortune Global 511 list was released. Unilever, a fast-moving consumer goods giant, ranks 167th on the list with revenue of 61.167 billion US dollars (about 413.6 billion RMB), which is second only to Nestle and Pepsi in the food industry, and ahead of the food giants such as Coca-Cola, Danone, Kraft Heinz and Yizi International.

Unilever was founded in 1929, which was jointly established by British Lever Company and Dutch Margarine Unie Company. After the merger, Unilever grew rapidly. After 91 years of development, Unilever has become one of the largest fast-moving consumer goods companies in the world.

Unilever: with an annual sales of more than 411 billion yuan, it has 1111+ brands

At present, Unilever * * * has 171,111 employees distributed in 271 production bases, and more than 411 brands are sold well in more than 191 countries and regions around the world, with products covering food, home care and personal care products.

Unilever produces and sells more than 1,111 brands worldwide, and consumes more than 181 billion pieces of its products every year. Every day, more than 2 billion people use their products, and seven out of every ten families in the world use at least one Unilever product.

Zhonghua, Vaseline, Lux, Xia Shilian, Dove, Mystery, Qingyang ... You may not expect that these common commodity brands in supermarkets all come from Unilever.

But in addition to the above-mentioned brands of daily chemicals, Unilever also has Qinyuan water purifier business and a huge food and beverage business.

Food business with annual sales exceeding 151 billion

In fiscal year 2118, Unilever achieved revenue of 51.982 billion euros (about 411 billion RMB) and net profit reached 9.8 billion euros, up 51.2% year-on-year.

Unilever's 2118 annual report pointed out that its food and beverage business revenue was 21.2 billion euros (about RMB 151 billion), accounting for 41% of Unilever's total revenue and contributing 58% of its operating profit.

At present, the food and beverage business includes food, ice cream, beverage categories and Unilever's diet planning.

11 Jiale

Jiale, as the largest food brand under Unilever and the largest condiment brand in the world, has a history of more than 111 years. Jiale sells well in more than 111 countries around the world, and 321 million people use Jiale products every day.

Jiale has always insisted on making high-quality products and bringing fresh and delicious ingredients to consumers. Its breakthrough innovation in seasoning products not only satisfies the tastes of all over the world, but also adds endless fun to people's food life.

12 Lipton

Lipton, born in 1891, is the first manufacturer of packaged tea in the world, which subverts the traditional way of selling tea and makes tea sales exceed the limitations of origin and varieties. Today, Lipton tea is sold in more than 151 countries and regions around the world, and Lipton is the largest tea brand in the world in terms of popularity and sales volume.

Lipton today covers tea bags and ready-to-drink tea, which is the third largest non-alcoholic beverage selected by consumers worldwide, second only to Coca-Cola and Pepsi. Therefore, there has been a saying that "there are 71,111 tea enterprises in China, which are not matched by one Lipton".

13 and Lu Xue

and Lu Xue have been producing ice cream for a long time and belong to the brands of Unilever Group. In 1993, Heluxue officially entered China. In the process of brand development, Unilever has acquired a number of ice cream manufacturing enterprises, and so far it has owned ice cream brands such as Heluxue, Keduo, Menglong, Duoduoquan, McCool Lion, od Qingyou and GROM. With excellent technology, strict quality and innovative spirit, Helu Xue has always maintained a leading position in the ice cream industry.

14 Unilever diet planning

Unilever diet planning has been involved in the catering industry since the 1981s, and it owns world-renowned high-quality brands such as Jiale, Haolemen, Lipton and Four Seasons Bao, providing customers with professional cooking materials, services and solutions. Today, Unilever's catering service team covers 74 countries around the world.

Unilever's "China homework"

The strength of Unilever, which entered China in 1986, should not be underestimated. Tea: Lipton brand defeated 71,111 tea enterprises in China; Ice cream: brands such as Menglong, Heluxue and Keaido lead the industry; Jiale: becoming the largest condiment brand in the world; Shampoo: Qingyang, Xia Shilian, male and female; Body Wash: Lux and Dove, which have received excellent response so far; Toothpaste: Chinese toothpaste used to be famous; Laundry liquid: mystery, gold spinning, one is responsible for cleaning, the other is responsible for softness ...

Unilever is an unavoidable topic among the world's daily chemical products and food brands, but it is also a low-key enterprise. It is a company with product development and production as its core competitiveness, and its corporate philosophy is by no means grand, but has penetrated into people's tiny lives in detail.

Unilever Starlight Glimmer today: Heluxue and Lipton in food and beverage; Gold spinning and mystery of family nursing; Dove, Qingyang, Xia Shilian, Ling Shi, Zhonghua, rexona, Vaseline, etc. in personal care are all famous.

-from shiyehome.