shooting an advertising film is quite complicated, and preparation before shooting is particularly important. Preparation before shooting often affects the shooting effect. 1) Staffing of film and television advertising production: According to the actual situation of China's advertising industry, advertising producers generally include: advertising creative directors, advertising producers, directors, photographers, lighting engineers, artists, props, dressers, makeup artists, models, actors, (composers, musicians, audio editors, voice actors). The shooting of an advertising film needs the cooperation of all professionals. Therefore, the first thing to do before filming is to determine the corresponding production team. Each group has different roles when shooting:

The director group: the director, the assistant director, has the highest leadership position, and is responsible for directing the work and monitoring the whole film.

production team: producer, production assistant, equivalent to housekeeper, responsible for the arrangement and control of all human and material resources in the whole advertising shooting process.

Art group: artists and art assistants, who are responsible for scene design, counter-production monitoring, location layout, etc., and cooperate with the director as a visual director to control and grasp the picture during shooting.

photography group: photography director, photography assistant, assistant photographer and boom operator, responsible for grasping the movement track of the lens and the changes of light source, focus and depth of field.

composition group: the lens matcher, who is responsible for the instant key composition of the scene shooting material and the background material.

lighting group: lighting director and lighting assistant, responsible for the adjustment and control of lighting layout.

mechanical group: risk controller, mechanic and sling engineer, responsible for shooting the equipment, power and maintenance works on site.

Prop group: Proprietor and Prop Assistant, who are responsible for making and preparing related shots and decorating. Special effects group: stuntman and sling control team, responsible for debugging and controlling the trajectory of slings and ensuring the safety of actors.

Actor group: leading role, supporting role and extras, who are responsible for playing characters related to the script.

Costume group: Costumers, who are responsible for the production and replacement of actors' costumes. Makeup group: the makeup artist is responsible for the actors' on-site makeup, makeup repair and makeup removal.

service group: tea catering waiter and field cleaner, responsible for catering and scene cleaning and maintenance of the film crew.

after the production team is determined, we have to touch and communicate with each other.

2 the first PPM meeting (pre-shooting preparation meeting): creative explanation, discussion of production scheme and selection of reference materials. The director, production designer, the creative staff, the photography director and the producer held a pre-creation meeting to analyze the creative script. production designer determined the color tone and put forward a series of implementation plans. The photography director and the production director provided feasibility analysis and technical foresight based on rich implementation experience, and finally determined the production plan, such as: using the method of shed shooting and digital synthesis to implement production. The director designed a series of shooting story versions according to the motion trajectory of the provided material lens or directly according to the creative copy. When the story version is drawn, make multiple copies, and the relevant personnel will have one copy.

after the first PPM meeting, we will do our respective duties and make the following preparations. CASTING (audition, actor selection), location selection, scene design, modeling design (makeup test).

3 the second PPM meeting: scenic spot implementation, interior design, service preparation and later preparation.

At the meeting, the production company reported the details of the advertising film shooting to the customers (or advertising companies) and explained the reasons. Usually, the production company will submit all the details of the production script, director's explanation, lighting tone, music samples, scenery scheme, actor audition, actor modeling, props, clothing, etc. for the customers and advertising companies to choose and finally confirm them one by one, which will be the basis for the subsequent filming.

4 final preparation before shooting: before entering the formal shooting, the producers of the production company make final confirmation and inspection of all the details determined at the final production preparation meeting to ensure that the shooting of the advertising film is carried out smoothly according to the plan. Among them, special attention should be paid to the venue, scenery, actors and special shots. In addition, before the official filming, the production company will inform all parties, including customers (advertising companies) and relevant personnel of the film crew, of the shooting location, time, film crew and contact information in written form.