These APP I often use is the box horse fresh life, Dingtone buy food, if these APP which one is better and more advantageous, let's take a look at their development:

1. box horse fresh life

This is the first time I used to place an order in the cell phone of the APP, that time still have to send the delivery fee of about 5 yuan, and now it is also free delivery. Box Ma Fresh Life is characterized by: stores near the 3 km range, 30 minutes delivery, which is remarkable. The ability to achieve 30-minute delivery speed lies in the algorithm-driven core competencies.

I was in a Boxmart Freshman store looking at the mesh twine with the metal chains hanging from it, and it was a novelty.

This is part of Boxma's whole-link digitization system. Boxma's supply chain, sales, and logistics fulfillment chain is completely digitized. From the arrival of goods to the store, shelves, picking, packing, distribution tasks, etc., the operators are through intelligent equipment to identify and work, easy and efficient, and the error rate is extremely low. The entire system is divided into the front and back office, the user orders within 10 minutes of sorting and packing, 30 minutes to achieve delivery within 3 kilometers, to achieve the store warehouse one.

I've been using Boxmart for a long time, and only once because of the typhoon was late for more than half an hour (understandable), and the rest of the time it was delivered within 30 minutes.

2. Dingtone grocery shopping

I used Dingtone grocery shopping because I saw it in an elevator advertisement when I was moving, so I gave it a try. After I used it, I felt it was okay, and the food on it was a bit cheaper than Boxmart Fresh Life. That's why I use it the most now.

Dingtone buy food is also no starting fee, no delivery fee, order to buy a green onion is also sent, within 30 minutes to arrive.

The company's own community warehouse serves nearly 3,000 neighborhoods in Shanghai, and you can get a refund if you're not satisfied within 24 hours.

3. Park Park Supermarket

Currently, Park Park mainly focuses on Fuzhou and Xiamen markets. 30 front warehouses serve Fuzhou and Xiamen. There are 30 front warehouses serving Fuzhou city, each 500-600 square meters (some say 800-1000 square meters), with about 3500 SKUs, each serving 1.5 kilometers, 30-minute delivery, and free shipping of 3 yuan over 19 yuan. The main competitor is Yonghui Supermarket.

4. Meituan food

The biggest advantage of Meituan food is that it is a strong distribution group. Meituan's fresh food business, Meituan Grocery, opened its first nine offline service stations in Shenzhen to provide mobile grocery shopping services for community residents, covering Shenzhen's Nanshan District, Luohu District, Longgang District, Longhua District, and Bao'an District. In the future, it will certainly be developed in the major cities one after another.

Of course there will be a lot of fresh food e-commerce, such as Yonghui Supermarket, stay carrot, hungry fresh da.

Summarize the characteristics of the above major fresh food e-commerce to compare:

Box Ma fresh life: backed by Ma Yun and Alibaba have strong resources, Dingtong buy food: price and service more advantageous.

Meituan grocery shopping: has a very strong delivery team and competitive.

Park Supermarket: local reputation is also good, but to speed up the pace of expansion.

Haha I happen to be a supplier of these, and I often place orders on these platforms, so let's talk about my opinion.

box horse is the first scale to get this thing up, backed by Ali this big tree, a lot of trial and error. From the beginning of the seafood category, has been to the expansion of the whole category, the box horse has gone through a lot of stages: the beginning of the introduction of the pop-ups, in which the whole category on-line and off-line expansion, and then the characteristics of the product focus on the development of cooperation, and then the development of the free brand as well as the development of the brand joint pop-ups, to the current box horse X. Box horse has been a continuation of the development of the pop-ups of the idea of Ali, but also to take advantage of the idea of cross-border cooperation, and currently it is dish utilizing Costco and Sam's Club boutique pop-up ideas.

The product has characteristics, but just like Costco and Sam's Club, sinking to three, four, five, six, seven, eight line cities is a problem and difficult.

I've been working with Dingtone for a long time, and Dingtone is the most persistent and focused on the grocery scene. Although the current front warehouse has traffic problems, but I personally think that Dingtone is also the easiest to run out on this track. The future profit model, on the one hand, is the fresh supply chain price difference profit, on the other hand, may also be the flow of cash profit.

On the other hand, from a business perspective, Dingtone did not close itself up and fully utilized the supply chain resources in each region without limiting or protecting them; at the same time, Dingtone's thinking is not a minimum-price guide, but will cover high, medium and low products. From a business perspective, being open and willing to collaborate, I think it's all about having a business sense.

Personally, I'm not optimistic about Park, on the one hand, the category is too diverse, all players are competitors, community group purchasing is also involved; on the other hand, the supplier resources are a small circle of Fujian, do not take full advantage of the local supplier resources, this business mindset is very problematic. I talked to a fresh procurement cooperation, our own model is to provide raw materials and ingredients to find foundry cooperation, this procurement after visiting the factory, directly skipped us to find the factory for product development, but also our ingredient list, do not speak of martial arts at the same time, but also reflects the understanding of the business of this enterprise, as well as for the business partner's attitude.

The result of all the Park Park people's efforts is that has been wandering in Fuzhou and Guangzhou and Shenzhen, the market was hit breathless.

Meituan grocery shopping is not the focus of Meituan, Meituan Preferred is.

Meituan is good at fine operation and traffic system construction, and the supply chain is also well controlled by process. Doing business with Meituan is relatively simple, but at the same time the process is solidified, resulting in good vitality, insufficient authority for each position, and no business space.

Meituan self-developed elephant chef brand, almost all products are looking for factories OEM. I understand to do a good job of a platform, more is to guide and create business opportunities, so that more people come together to do business, then the platform will release more value. Mission mind is not in the Mission to buy food, all the way to implement is the lowest price strategy, at the same time looking for the generation of processing for stocking, I do not quite think this is a good idea.

Mission to buy food and fast donkey are Mrs. Wang Xing in the management of the project, look at the current situation of fast donkeys, also know the future of the Mission to buy food. The Mission wants operational efficiency and traffic channels, and is not willing to take root in this track or make this business a profitable project, so more efficient and higher viscosity of the Mission Preferred is the main project.

In summary, I am optimistic about the impact of the box horse on the middle and high-end market occupied by Costco and Sam, and at the same time optimistic about Dingtone's sinking and the middle and low-end market.

Shenzhen has not used Park Park, and I do not know if there is. Now only for the other three to share their feelings.

Meituan, there is a distribution area not fully covered, my home is in the Shangtang subway entrance side, even not distribution, enough to show that I am not their target customers.

box horse, have been to the box horse as well as used the app friends know, box horse food expensive, plus almost every day on the line vegetables and so I go up to buy are sold out, so I basically only buy meat and seafood in the box horse. I super like their daily fresh products, they are really fresh, plus each item comes with recommended preparation dishes and reviews, which is very thoughtful. Last but not least, the quality of Boxmart's delivery staff is good, all of them are full of energy and polite, extra points.

Dingtone, the first time I used it, I was pleasantly surprised, because the original Daily Fresh, in contrast, Dingtone has a lot more dishes. But Dingtone's Green Card members can't get much of a single discount, and it's cost-effective to buy for the long term. The other thing I have to say is that Dingtone's app has too many gimmicks, such as feeds to earn points (only when you receive the goods), etc. etc., which is a turn off for a straight old auntie like me. Lastly, I have to complain about Dingtone's delivery guy, who always makes me think he's from Jingdong Express every time he calls me to tell me his home.

In summary, you can't just rely on one place to buy groceries, just like you have to shop around and have fun. The company's main goal is to provide the best quality products and services to its customers, and the company is also committed to providing the best quality products and services to its customers," he said.

Hello, you mentioned the box, Dingtang, Park Park and the United States is the current leader in the field of fresh food, if you want to talk about the advantages of no one is absolutely advantageous, can only be a relative advantage, and ultimately, who can occupy a larger market, who can operate a more sustainable is the real advantage of the brand.

We can look at the following aspects of the differentiation between the four brands:

First of all, the four fresh brand **** the same point

They are involved in the fresh market brand, are to take the e-commerce model and fast delivery as the characteristics of the service products are fresh class, including vegetables, seafood and other high-frequency consumption of the product is the main focus.

Secondly, the differences between the four fresh food brands

In fact, each brand can be successful have their own unique advantages and positioning, which is the basis of their survival. We can see what are the differences:

1, from the perspective of the regional brand

Dingtong buy and sell is from Shanghai, Park is from the beginning of Fuzhou, the two brands are relative to the regional brand, the current Shanghai and Fuzhou, respectively, as the core battlefield, and then began to march from the region to the country. At present, their respective main battlefield has been successful, from the region to the national expansion can adapt to the market and whether the capital can be sufficient are on their test.

Although the box horse fresh life is from Shanghai, but backed by Ali's strong network and financial strength, can be fast national distribution points to fight the war. And Meituan buy groceries is the same by relying on the Meituan network, so the box horse and Meituan should be more of a national brand, they can quickly spread throughout the country to fight the war.

2, from the perspective of the market's main target consumer groups

Dingdong buy food and Park supermarkets are arranged in the community through the model of the front warehouse, focusing on the service surrounding the community within 3 kilometers of the residents of the fresh consumption, their real competitors in fact, is the traditional offline supermarkets.

Boxma Fresh Life is mainly through the office and community convergence of high-end people as the object of distribution, he is to meet the elite white-collar class, including the combination of work meals and off-duty fresh food needs.

Meituan buy food is mainly relying on the Meituan group purchase and Meituan takeaway convergence of small and medium-sized catering merchants as the object. Because most of these restaurant businesses are individual or small chain, the supply chain is a short board, the United States is actually to take the long-tail marketing model for these businesses to collect and service.

3, from the perspective of future development

Park Park supermarket in Fuzhou, Xiamen, has a certain advantage and market position, to take the community front warehouse mode of operation has begun to Guangzhou, Shenzhen and other progress, his advantageous team and supply chain is mainly concentrated in Fujian, the future expansion of the whole country to solve the problem of localized supply chain is a challenge. is a challenge, therefore, the future development will depend on the Guangdong market situation, but want to quickly expand the country is difficult.

Dingdong grocery shopping is similar to Park's supermarkets, and although it has started to expand outward, the results in other regions are not as good as in Shanghai, so whether it can effectively replicate the supply chain of Shanghai's deep-rooted operations is also a challenge, and it's also difficult to expand rapidly across the country.

box fresh life as ali new retail market main force, its future development mode will not be too fixed, because it is exploring the core of the new retail, not just to do fresh market, at present shenzhen has opened a new box Mali brand we have seen a new business model. Therefore, the future development of the box horse is mainly to innovate and explore the main, everything is possible.

The difference between the strategic route taken by Meituan to buy groceries and the other three is still very obvious, Meituan's real customers are those large and small merchants and stores, it will be a part of Meituan's borderless business strategy, and mainly in the eco-concept of the Meituan network continues to develop.

In summary: We don't need to position the four fresh food brands as stronger or weaker, but if we wait another 10 years and they are still active on the fresh food battlefield and occupy a certain position in the market, then they are all successful.

Usually rely on promotions and subsidies of fresh food e-commerce business outbreak of life, like daily fresh, box horse fresh life, Dingtong buy food, Suning fresh, COFCO I buy network, originally life, Shunfeng Youxuan, Park Park supermarkets and so on, between the epidemic, the order soared. According to statistics, 2020 New Year's Eve to the first seven, the number of small program fresh fruits and vegetables business transactions increased by 149% , the number of community e-commerce business transactions increased by 322%.

And the impact of this epidemic, but the box horse fresh life, Dingtang, Park Park and so on some of the new retail form of grocery shopping seems to swarm, if you go to experience the words of these several, really can find some of their differences. Let's talk about it.

A part of the fresh fruits and vegetables and so on e-commerce, belonging to the self-support. For example, the box horse fresh life, the United States group to buy food, Dingtong buy food!

A part of the fresh fruits and vegetables and so on e-commerce just play the role of the platform, the realization of the merchants stationed in the model.

box horse fresh life. My feeling is that there are hardly any great deals on its food, and in reality the prices are relatively higher than traditional food markets.

Meituan to buy food, Dingdong to buy food and so on some of the home have some discount activities, online activities are also relatively more, and in terms of price is also relatively cheap, for example, Jingdong to sell food its price and the traditional food market price advantage compared to the price is also relatively high, and the price is also relatively advantageous.

In terms of delivery time, I am still more appreciative of Jingdong and Meituan to buy food, because their delivery time is relatively fast.

In the freshness of the food, the performance of the box horse fresh life does seem to be more prominent, and its freshness is relatively high. Of course, that's not particularly accurate because, for example, poultry and eggs, or meat, they have different prices.

However, each APP they have their own characteristics, and can not be generalized. After all, fresh food e-commerce because we have to take into account the high inventory of fresh food, cold chain, supply chain, users and many other aspects, so how to explore a most suitable road, there is still to be further development.

Seven wheat data for you to answer

In fact, each grocery App has its own advantages and characteristics, different stages of some product initiatives will also bring the corresponding impact, so that users have a very good experience. During the Spring Festival, when the epidemic broke out, various types of grocery apps also took turns on the stage, and from the ranking, Meizitai Mall is still relatively outstanding.

Seven wheat data monitoring, from the beginning of the Spring Festival, the rankings of the Mall of Vegetables trend continues to rise, as of now the product has rushed into the App Store shopping list (free) Top4, the strength to catch up with the daily fresh, the United States group to buy groceries, and other fresh food App, and even more than the continued domination of the list of Pinduoduo, after all, the epidemic is now, to meet the daily needs of the family's most important thing.

Meizitai Mall was launched in 2015, has been toB end of the supply of ingredients, this year, the new influenza virus outbreak, in order to interrupt the spread of the epidemic, a large number of users lifted the family self-isolation, buy food scene also by the offline to the line, with the orders of the fresh food e-commerce platform of the rapid growth of Meizitai Mall in the Spring Festival to shift the center of gravity of the business, open up to the individuals and families of the toC business.

As you can see in the App, the product interface of Meicai Mall is not very different from other fresh food Apps, and the categories of fruits and vegetables, aquatic seafood and other ingredients are also very rich. In this special period, the U.S. food mall to become the best of the many fresh products, the main victory in the supply and demand stability, price balance.

It can be seen that, due to the large number of users to buy ingredients, some fresh food e-commerce companies appeared to be incomplete, the price rose and other issues, and toB end users to start with the dishes mall has a large amount of stable sources of ingredients and suppliers and the source of direct supply, supply chain optimization, which meets the special period of demand soaring at the same time to maintain the price of the stable state, more attractive to users. In addition, in the face of this personal, family orders, the U.S. vegetable mall is also timely and corresponding successive launch of small packages, vegetable gift packages, packages, etc. to meet the needs of family users.

The future of this kind of thing is uncertain even if it is Ma Yun is not doing all the projects can survive, but we only see one side of the success, about these APp is still in the state of burning money, depending on who the capital injection of more and longer!

I think that since I dare to come out and release each software has its own unique personality to adapt to the market, as for the practicality are not too bad, this software operator than the customer experiments more, about the advantages is to see how much capital platform financial support! Who can live to the end is still unknown!

In Fuzhou, Fujian, has been using the Park Park, delivered to the home within 30 minutes, things are good and not expensive, but this time to use the box horse more, although the road is far to add the courier fee, but the good thing is that the zero point of the appointment, basically can buy what you need, and the box horse seafood is really good.

Dingtone buy groceries

Last time in Dingtone buy groceries bought a big watermelon, cut inside the bad, call the platform phone, directly to the refund and sent a new watermelon over, think the experience is good.

My wife says Dingtone and Park Park are slightly cheaper, and the box is a little more expensive, but the seafood is boxed right away. I've never used it for grocery shopping.

Situated in Shenzhen, these several grocery platforms in addition to the U.S. Mission to buy food other platforms we often use, especially during the epidemic this year, on these platforms, the following are some of the feelings of our use of these platforms:

Box Fresh Life

The box is owned by Ali, the box is very clean, but the box is very clean, but the box is very clean. If you have a food market or supermarket near your home, then Boxmart is not very competitive in the fresh food segment, mainly because of the high price.

But the seafood is really good, seafood market lack of catty phenomenon serious, but the box will not, seafood market will be injected with water, with the lining is also loaded with water, and the box will be weighed when you will also give you a little bit of water inside the bag for you to put clean.

The oysters in the box are good, I basically buy them every week, 30 yuan a box, there are about 20, very fresh.

Dingtone

Dingtone mainly provides vegetables, soy products, fruits, meat, poultry, eggs, seafood, rice, noodles, grain and oil, snacks, etc. The platform does not set a threshold for delivery, there is no delivery fee.

Dingtone was stationed in the neighborhood to promote, the activity is relatively strong, sent a lot of coupons, but also often use, every day, there are also spike activities.

Park Park Supermarket

Full of 19 dollars can be free shipping, I often buy is some eggs, fruit. Although the price is not necessarily cheaper than the average supermarket, but it is convenient, and are quite fresh, there is no bump.

In fact, the Shenzhen side of the money, the daily fresh these offline platform, also good. Especially the Qian Da Ma, every night the meat will be discounted.

In summary: each platform has its own positioning, if you buy seafood, it is recommended that the box, grain and oil, spices Dingdong and Park Park more than a comparison. Delivery speed are about the same, basic delivery within half an hour, and you can specify the time.