1. Create an exclusive applet: Develop a WeChat applet designed for physical stores, fully display the store's features, products, services and other information, and provide convenient online purchase and reservation functions.

2. Physical store promotion: Put posters, display screens and other promotional materials in physical stores, guide customers to scan the QR code of applets or search the name of applets, and inform them of the advantages and convenience of applets.

3. Provide unique online offers: Provide unique offers, discounts or gifts to customers who purchase through applets, which will encourage customers to actively use applets to shop and increase their loyalty.

4. Scene marketing: Through the combination of small programs and physical stores, design and launch some special activities and interactions, such as participating in offline lottery and receiving coupons through small programs to attract customers to participate online and offline.

5. Guide in-store customers to download: set up guide cards, table cards or billboards in the store to remind customers that they can get more product information through applets and make online reservations, so as to improve the popularity and utilization rate of applets.

6. Special sales promotion and activity planning: limited-time discount, new product promotion, special sales activities and other information are published through applets to attract customers to buy in physical stores and provide promotion codes for use in applets.

7. Integration with social media: Promote applets on WeChat official account, Weibo and other social media platforms, spread and promote by using the power of social media, and attract more customers with the influence of fans.

8. Word-of-mouth communication: Encourage customers to share shopping experiences and comments through applets, such as providing coupons and reward points to help promote applets and physical stores.

9. Data analysis and optimization: Use the data analysis tools provided by small programs to understand customers' behaviors, preferences and buying habits, so as to optimize the products and services of the store and enhance customer experience and loyalty.

10. Combine with offline activities: participate in offline activities in the region, such as exhibitions and markets, publicize applets by means of booths and promotional materials, and encourage customers to scan QR codes or pay attention.