But recently, I don't know if you have noticed that the chicken sold in the food market and super is cheaper, and the catering brands KFC and McDonald's have been running crazy promotional campaigns lately.
What is the reason for this? Find out below.
Chicken has always been a very popular meat food on the market, especially in the past two years, the high price of pork, people for chicken is increasingly high demand.
But recently, I don't know if you have noticed that the chicken sold in the food market and super is cheaper, and the catering brands KFC and McDonald's have been running crazy promotional campaigns lately.
What is the reason for this? Find out below.
National chicken prices fell for the first time in 3 years
The National Bureau of Statistics (NBS) released the latest data: chicken prices fell by 1.6% year-on-year in August, the first decline in nearly 3 years.
In recent times, the fast-food industry has set off a "wave of price cuts" for chicken, and various chicken-related products are often discounted.
The price fluctuations in the broiler market are closely related to its production and supply.
Additionally, the food service industry has seen a reduction in consumption due to the impact of the epidemic.
Increasing supply and falling demand, the domestic broiler market is no longer hot this year.
So specifically, what are the reasons for the decline in chicken prices? In this regard, the experts said:
1, August, pork prices fell sharply by 33.1 percentage points to 52.6% year-on-year increase.
"Two brothers" price plummeted, chicken prices also suffered a further blow.
2, China's grandparent breeders have long relied on imports, as of the end of August, the average stock of white-feathered broiler grandparent breeders and parent breeders increased by 23.8% and 5% year-on-year, respectively, due to the capacity of the market at a high level of adequate supply.
With the gradual stabilization of the African Swine Fever situation, coupled with weakening demand due to the new crown outbreak, the poultry cycle has started to experience a significant and faster downward movement compared to the pig cycle.
3, sluggish consumption is one of the reasons for the decline in chicken prices, from the specific destination of chicken consumption, group consumption of final consumers, including factory meals and school meals, school meals consumption is relatively stable, while the factory meals industrial attributes of the stronger, with high correlation with the economic boom cycle.
Under the impact of the epidemic, the closure of college cafeterias, corporate meal sharing and other situations have a significant impact on group consumption.
This makes chicken meat in the demand side of the export narrowing.
Simply put, last year's capacity expansion is obvious, this year and by the new crown pneumonia pneumonia epidemic impact.
Consumption is relatively low, and the substitutability of chicken is decreasing. The overall market situation is that supply exceeds demand, thus leading to a weak run in chicken prices.
Following chicken prices will fall?
From the point of view of the domestic market demand, product movement has not turned the trend, the enterprise acquisition enthusiasm is not good, coupled with the total number of gross chicken out of the pen a little more, is expected to chicken prices or continue to be weak.
But it should be noted that the imbalance between supply and demand is gradually easing.
On the consumer side, when the resumption of work has basically been completed, the start of the university is imminent, the group consumption channels will return to normal.
On the production side, the grandparent breeder relies on imported white-feathered chickens, due to the overseas epidemic was affected, or will have an impact on the second half of the broiler slaughter.
That is to say, the supply and demand of this and that, chicken as well as egg prices will gradually usher in the recovery.
And will soon usher in the Mid-Autumn Festival and National Day, the market demand may improve, chicken prices are expected to rebound in the short term.