The Origin of Sanzhen Minsheng Dessert House
In 1930s, Zhongshan Avenue and Minsheng Road were quite prosperous. At the intersection of Minsheng Road, Changjiang Hotel is adjacent to Fushouju Sweet Shop founded by Hanyang People golden road 1936, Fuluju Tangyuan Store opened by Zhang Hongde and Huaya Tea House. At that time, the business of these four small shops was not bad. After the liberation of Wuhan, it became more prosperous here. 65438-0955 According to the needs of social development, Wuhan decided to demolish the intersection of Zhongshan Avenue and Minsheng Road and build Wuhan Craft Building. At this time, Fushouju and Fuluju decided to merge, moved to the first floor of a three-story building at No.218 Minsheng Road, opposite the old store, and opened a new store, which was named "Minsheng Canteen" by consensus, with Guo Chunshan (1904- 19965438) as the director of "Sweet King". Guo Chunshan was famous for making bean skin before liberation and was listed as the "King of Bean Skin". He is the highest in the catering industry, earning 74 yuan every month. Guo's skills are among the best in dessert varieties, and he is very proficient in bean skin, roasted plums, glutinous rice balls, sesame oil, hair cakes and wine paste. Gao Jinan, the famous "King of Bean Skin" in Old Tongcheng, Wuhan, turned out to be his apprentice!
After the public-private partnership, Minsheng dining hall was officially renamed Minsheng dessert hall on 1957. The superior sent Zhang Shirong and Dai Minggui as representatives of the people, which further strengthened political thought and management. The business of Sweet Pavilion has been doing very well, and it is also very suitable for the tastes of Wuhan citizens. During this period, Minsheng Beet House was rated as "civilized unit" and "price trustworthy unit" by Jianghan District People's Government for many times under the leadership of Jianghan Catering Service Industry Management Office. 1992, Minsheng candy store was merged by Wuhan Rowen Group and placed under the leadership of the guest house of Wuhan Second Light Industry Bureau. But the business is not as good as before, and it is gradually declining.
At this time, Hanhua Chen, a well-trained chef, saw the golden signboard of "Minsheng Sweet Restaurant" with a unique eye, immediately raised more than 200,000 yuan, and obtained the right to operate Minsheng Sweet Restaurant. He soon invited six old masters, including Wu who made plums, Chen who made sesame oil, and Zhang Popo who made wine paste, and asked them to pass on their skills with young people. 199910/2 Minsheng dessert restaurant reopened, mainly engaged in three fresh bean skin, heavy oil roasted plums, assorted bean curd, sesame oil, paste rice wine, sweet rice cakes and other varieties, with the flavor of Wuhan's characteristic snacks, and the business is gradually booming.
Playing the traditional technology card and joining the rolling development
On the basis of stabilizing the operation of Minsheng Road dessert shop, 200 1 opened a branch in Wansongyuan. I didn't expect the income of the branch to be one and a half times higher than that of the head office. Hanhua Chen was very happy, but he thought calmly: I want to talk about "the right time, the right place and the right people" when I finish one thing, that is, the country's reform and opening up policy; "Harmony with people" has also been established, and all employees are wholeheartedly following him to start a business; The difference now is "geographical location". In August 2002, Hanhua Chen decided to relocate Minsheng Sweet Shop to No.86 Shengli Street, Hezuo Road, Hankou, and opened it on August 18. From this day on, the turnover was from 2000 yuan to 3000 yuan, and then to more than 5000 yuan. This place is now the location of the head office. Chen Hanhua took advantage of the trend and then opened three branches in Beihu West Road, Daxing Road and Wuchang Dacheng Road, forming a self-operated base. In terms of business philosophy, it is to serve the people, make small profits but quick turnover, and control the profit within 40%. Hanhua Chen's self-operated stores are also called training bases. He plays the traditional technical card, cultivates the technical backbone and forms a high-skilled technical team that can fight independently. On this basis, we will selectively accept joining chain stores and attract social funds to selectively open stores. The head office formulates business projects and joining rules, determines technical standards, sets prices, signs contracts, and implements the branch manager (manager) responsibility system under the leadership of the head office. The head office sends technical experts to operate, which promotes the healthy development of the whole city to join flagship stores, so as to achieve a mature one, consolidate one, realize the profit of every family and develop stores. As a result, the branches opened by Sanzhen Minsheng Sweet Food Museum snowballed all over Wuhan. The storefronts of each branch are simple and elegant, with "rules and regulations" and "ten rules for employees" posted in the store hall, and the prices of various varieties hung on the cash register. It's cheap and good, which is very suitable for the needs of the working class. Generally, Chinese food costs only about 10 yuan, so that the general public can get real benefits. There was a wind of price increase for some time, but the price of Sanzhen Minsheng Beet House stabilized under the premise of ensuring quality, which was well received by the media.
Up to now, Sanzhen Minsheng Sweets Restaurant has 5/kloc-0 branches in Wu Hanyou, and 14 franchisees in Shiyan, Yichang, Xiangyang, Ezhou, Huangshi, Suizhou, Fangxian, Wuxue, Jiayu, Jiangxia and other places in Hubei Province, totaling 65 branches, with annual sales exceeding 200 million yuan, which greatly facilitates people's lives. With the increasing influence of Sanzhen Minsheng dessert shop, it has attracted the attention of all walks of life. Hubei storytelling artist He Zuohuan also came to taste the flavor of Wuhan snacks and comment on food culture. Ming Lu, a crosstalk performer in Wuhan, is also a frequent visitor here. He praised the snacks in Minsheng dessert house as delicious, and the glutinous rice wrapped fritters were the best. In June, 2003, Sanzhen Minsheng Candy Store was awarded the title of "Quality Supervision Hotel" by Wuhan Investigation and Honesty Unit. In the same year, in June+February, 5438, he was awarded a medal by the Food Monitoring Center of China Business Federation. In September 2009, it was awarded the honorary title of "Brand Store" by Wuhan Municipal Bureau of Commerce, Wuhan Federation of Trade Unions, Wuhan Municipal Committee of the Communist Youth League and Wuhan General Chamber of Commerce.
Ensure food quality and establish distribution center.
There are more and more people's livelihood dessert shops in Sanzhen, and the supply is increasing. How to strictly ensure the quality of food has also become a major problem. Hanhua Chen said: "Food is the most important thing for people, and eating is the first need of people's livelihood. We should proceed from the root of human existence. " In June, 2005, he set up his own distribution center at the dock of Kouchang, and invested 800,000 yuan to buy mechanical equipment such as electric mill, automatic dough mixer and six cars, and instructed the distribution center to buy high-quality flour, sesame, rice, glutinous rice, sugar, Haitian soy sauce, Shanxi mature vinegar, Zhenjiang balsamic vinegar, pepper and monosodium glutamate in large markets or manufacturers. Today, the distribution center has formed industrial production. Every day, we grind sesame paste 1000 kg, and make sweet paste1000 kg, and automatically press more than 4000 kg of flour every day.
At present, there are more than 30 employees in the distribution center. The head office requires all branches in the city to submit the required plans of raw and auxiliary materials at around 3 ~ 4 pm every day, and the distribution center ensures immediate delivery. Moreover, it is stipulated that fresh varieties such as noodles must be sent to branches before 0 pm at the latest, so as to be processed in time and supplied to the market on time. It is also clearly stipulated that returned pasta, including dumpling wrappers, is not allowed to be processed again.
Everything is for people's health
With the progress of society and the improvement of people's living standards, a few people suffer from diseases such as diabetes without paying attention to their diet. In order to cure the disease, they dare not eat sugary food any more, and they flinch at the sight of Minsheng dessert house for fear of getting sick from eating sweets. In fact, the varieties operated by Sanzhen Minsheng Candy Store, such as fried dough sticks, fried dumplings, noodle nests, soup packets, fried dumplings, steamed dumplings, three fresh bean skins, Regan Noodles, beef noodles, three fresh noodles, soup powder, shredded beans, sparerib soup, chicken soup, duck soup, fried rice and mixed rice, are not all sugary products.
At present, Sanzhen Minsheng Sweet Restaurant is actively cooperating with relevant units to research and trial-produce a new variety named "Dream Sugar Spring" and add it to food to try to solve diabetes.
Hanhua Chen is almost 60 years old now, but he is still full of energy. He devoted himself to the catering industry he loved. Every morning at six or seven o'clock, he comes to the head office to check the technical operation, taste the taste, and advocate all employees to provide quality service and smile service to satisfy customers.
With the introduction of policies to support time-honored enterprises, Hanhua Chen has seen a bright future. He plans not only to open a few new stores in downtown Wuhan, but also to go out of Hubei like "Zhong Bai", so that Wuwei's famous snacks can be extended to the outside of the province, and the Sanzhen Minsheng Beet Restaurant will be famous on all sides to serve more people.
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