I have the most say in this question, because I really did it and finally stopped breakfast. Let me introduce it in detail. Four kinds of porridge, soybean milk, bean curd, fried dough sticks, hemp leaves, mutton offal, three kinds of handmade noodles and five kinds of cold dishes are all cooked on the spot, so the working hours of this wave of masters are 4 o'clock but 12 o'clock, with eight-hour working hours, one master at the steamed stuffed bun mouth, two apprentices, one master at porridge cooking and cold dishes, one master at soybean milk, bean curd, fried dough sticks and hemp leaves, and two people at the front desk bar. Breakfast has to cost 64,111 yuan a month to earn workers' wages, and it may cost 91,111 yuan to make a slight profit if you add some rent, water and electricity. Breakfast is finally combined, and the per capita consumption in 6 yuan is 91,111 yuan per month, which also needs 15,111 customers, 511 a day. There are various things and balanced nutrition, but it is difficult to make money, and the speed is also difficult to be faster than the stall. It can only reduce varieties, but at the same time it will also lose customers. Finally, I have a look and forget it. It can be said that the best choice for a per capita consumption of less than 11 yuan is a small restaurant, and only one kind of noodles and several kinds of minced meat are bought, or soybean milk, bean curd, fried dough sticks and hemp leaves are needed. Only one master and several apprentices are needed, and the master's salary is three times that of the apprentices. I can't afford to hurt! So you see that big stores don't sell breakfast, it's really hard to make money, and the neighborhood relationship is not good. You want to prepare for dinner at 6 o'clock, and there is not enough time at 4 o'clock in the morning. A family can earn hard money if the taste of dry breakfast is ok. Don't be casual in big stores, especially in the north. I haven't opened a store in the south, so my opinion doesn't include the area south of the Yangtze River.

Although the breakfast shop is small, it is actually a good business. Have you noticed that many breakfast stalls earn tens of thousands of dollars a month? If you want to be a breakfast shop, what are the possible reasons for its closure?

1. site selection. Who is the breakfast shop facing? Generally, the elderly are more inclined to cook by themselves, and most of them are too lazy to do it or buy it because of tight working hours. Therefore, it is best to open breakfast shops in communities where young people gather, near schools with many students and near factories with many workers. Business owners don't recommend it near the commercial building. First, the store rent near the commercial building is expensive. Second, when everyone comes to the company and it is close to working hours, most people will prefer fast and clean convenience stores (and convenience stores continue to increase the variety of cooked food to meet the needs of many consumers).

2. inertia. It's tiring to run a breakfast shop, so you need to get up early to prepare. This is an example that the landlord has seen. Some people get up at 2 am and start preparing. At 5 or 6 am, they should buy breakfast for people who get up in the morning. There are the most people at 7 or 8 o'clock, and it's not over until 9 o'clock. Therefore, the prime time of the breakfast shop is only a few hours in the morning. If you miss it, you will miss the consumption of the day.

3. adjust. Now people are not satisfied with the requirement of "just eating" for breakfast shops. Does the product meet the tastes of local people? Is the environment clean? Is the cost performance reasonable? Is the meal process fast? Will affect customer evaluation. Especially for working people, most people choose to buy food by the way. If they wait too long, they will lose customers.

But now breakfast shops like porridge and snacks are starting to enter the lunch market. For consumers who are more concerned about health, they need porridge and side dishes to adjust at noon.

4. Breakfast market has great potential, but compared with dinner and fast food, the profit is meager. This is why the breakfast market is difficult to develop.

But similarly, compared with dinner and fast food, the input cost of breakfast shops is lower, and it is still a good project if there are stable customers.

I'll summarize the main reasons for the closure. It's very important to choose a site according to local conditions. You can't do it in a place where there is no passenger flow. I have opened several breakfast shops. At first, the business was booming, and finally I threw a rock at my own feet.

in 2114, I opened a steamed stuffed bun shop opposite a large supermarket. The daily traffic of the supermarket was very large, but my business was bleak. I was confident that business would be very good in such a place with a large number of mobile people. I was surprised to really open a steamed stuffed bun shop! I found three employees. I thought the turnover would be over 1,111 a day at least, but actually I only sold 211 yuan every day, which surprised me very much. Later, I found that the reason was very simple. I ignored a big problem. There was a railing in the middle of the road. Even if there were many people in the supermarket, no one turned over the railing less than half a meter. It closed down smoothly in half a month. Therefore, site selection is the most critical.

in 2115, I was unwilling to find a facade in the country and started a steamed stuffed bun breakfast. Learning from the last lesson, I chose the school gate this time. Without railings, the daily turnover is about 1511, and I am very happy to succeed! Later, in order to reduce the cost, the cost of adding chicken to beef was really low, and the consequences were very serious. The business was not as good as it was in March and then graduated! I learned another truth, never cut corners to reduce costs in business. You can check the price, but you can't mess around.

I'm looking for a new place to drive in a few days, and I will definitely not learn from the previous two lessons this time. I have figured out the management principles

1. Hygiene first, nutrition first, taste first, speed first

and the concept of small profits but quick turnover. You have to hold on.

these are all lessons that money can't buy. operate with integrity and don't run amok!

Hello, I'm glad to answer your question. Let me introduce myself briefly first. I have been engaged in the beef noodle industry in Lanzhou for many years, and I have some personal opinions on the operation of noodle restaurants and some fast food restaurants. I will talk about my personal views and experiences on this question.

The personal homepage has a series of video tutorials made by Lamian Noodles in Lanzhou and the analysis of the current situation of the catering industry.

As far as the catering industry is concerned, it is normal for restaurants to close down. Personally, I think that business will definitely have ups and downs, not to mention the economic downturn in the past two years. I have predicted one thing, that is, 2119 was the worst year for business in previous years. But it is true that the business will be the best in the next few years. The reason for saying this is entirely because of my personal experience in the catering industry, especially for the catering industry, such as those famous chain catering companies, not to mention this small and medium-sized fast food restaurant.

Although the economy is depressed, it is not the general environment that leads to the closure of breakfast shops. Why do I say this? Because the positioning of breakfast shops is not high, and it is not high consumption, so why are there many breakfast shops that close down? Listen to my analysis below.

videos are regularly released to explain the importance of making various kinds of pasta and some soups.

Personally, I think that the main reason for the closure of most breakfast shops is the lack of business caused by the wrong location, and this kind of mistake is not only common for newcomers, but also for experienced diners. It's just that newcomers to the catering industry are more likely to make this mistake, because an important reason why most entrepreneurs choose to start a business in the catering industry is that the investment threshold is low, the return is high, and there is no technical content, which seems very simple. This is also an important reason why many people who want to start a business but have no choice but to have insufficient funds choose to start a business in the catering industry.

It is precisely because of this shortage of upfront funds that even if I see some good locations, I will not choose them because the rent is too high. In fact, in my opinion, to put it bluntly, I am not confident enough about myself, and I am not confident enough about opening my own shop. Because I don't have too much catering experience, I am intimidated by the high rent, so most people will choose a more conservative approach, that is, settle for the second best and choose a cheaper rent. This is also an important reason for the closure of restaurants.

Share some food and beverage knowledge regularly, and explain some spice knowledge and the use of spice formula

Breakfast shop location

Breakfast shop location is different from the traditional storefront location, so there is a saying about the location of restaurants. Jinjiao has a grass belly on the silver edge. This sentence means that the best location for food and beverage outlets is the intersection of crossroads, where there are a lot of people on the facade and the signboards are eye-catching. Secondly, the location of the two ends of a street is based on people's consumption mind. Most people usually compare things when shopping. Generally, the business at the two ends of a street is better, and the worst is the middle position of a street. However, this method of food and beverage location is not suitable for breakfast shops.

Because the customers of breakfast shops are generally office workers, office workers actually come out to eat breakfast in order to save time, so the consumption of these people is mostly based on the principle of proximity, that is, they will choose to consume whichever is convenient and which is closer. Therefore, if you open a breakfast shop, you should choose a store near the main entrance of a large community as much as possible, and the residents of this community should tend to be younger. If it is an older community, the residents are older, so the consumption power is definitely low.

summary;

The location of the breakfast shop is special, because its main business hours, that is, the peak dining hours, are mostly in the early morning. Therefore, when choosing the location, the first thing to consider is what kind of the target population is, and then according to the above example, the store with relatively high price can be selected appropriately. The above-mentioned opening of the breakfast shop in the community is just an example, and there are many different places that can be used as the location of the breakfast shop, for example, near some markets.

Give a video tutorial on Lamian Noodles's making and how to make some soups regularly. The taste determines the success or failure of the business.

If the location of the restaurant is the basis for determining the quality of the business, the taste of the restaurant is the basis for determining whether the business can last forever.

In fact, this sentence means that with a good location, you won't be short of passengers, that is, you will go smoothly at the beginning of opening a store, but if you have a good location, but none of them can retain the taste of guests, then your business will not last long.

Different from the above example, there are many newcomers who run restaurants and want to change this situation when they know that their taste is average. So they choose to enrich the variety of dishes in the store, and then let customers taste them by constantly adding new varieties. If the sales volume and feedback are not satisfactory, they will withdraw and change to another new product.

business is not good for any operator who does this. Firstly, taking customers as your experimental products is an excessive consumption of the reputation and reputation in the store. Secondly, the taste in the breakfast shop is average. The correct way is not to add new products to enrich the categories, but to try every means to improve the taste of existing dishes in the existing categories in the store, and to focus on finding out the taste that one or two guests like as our store.

The personal homepage has a series of video tutorials made by Lanzhou Lamian Noodles, which are shared with some spice recipes

Summary;

if a restaurant wants to stand up, it must first strictly control the taste. If it wants to have a good business, taste is an inevitable factor, especially in breakfast shops, and the breakfast shops should not operate too many categories, because the main dining peak of breakfast shops is early morning, and most people who habitually go to breakfast shops simply take a few bites and then rush for time, with this mentality. Operators who don't believe in evil and insist on challenging the laws of catering

Besides the points mentioned in the article, there is another kind of catering operator who is more interesting, and his failure is entirely caused by personal thoughts.

The belief in evil in the title must challenge the law of catering. In fact, it means the problem of location, which means that old shops eat new ones and big fish eat small fish.

There are many catering operators who have the idea that it is good to enjoy the cool under the big trees when choosing a site. When choosing a site, they are always willing to choose some restaurants with better business to open new stores next to them. According to their logic, there is no shortage of passengers in such a site selection. In fact, this idea and practice are all wet.

share some food and beverage knowledge regularly, and explain some spice recipes.

First,

There is no shortage of passenger flow next to the old store, but it doesn't mean that you have passenger flow. The reason why the old store can become an old store has already shown that the diners nearby have recognized the taste of this old store, so it is really difficult for you to change the taste of the diners when you set up a new store. If the business of the old store is good, the taste can be guaranteed, because of the ingredients. The raw materials of ingredients are fresh enough, and people have been operating for many years and will prepare ingredients in advance according to the general situation of daily sales, so the loss and waste of ingredients are very low, while the new store is just the opposite.

The second point,

China people's consumption psychology, so to speak, it is very important to study customers' consumption psychology. Don't think it is useful to open a breakfast shop to study people's hearts, but it is very useful to tell you.

China people's consumption mentality is very characteristic, that is, which restaurant is crowded, they like to go there, preferring to wait in line rather than eat in a deserted restaurant, which is the consumption mentality of most China people. It is this kind of consumption mind, so those catering operators who open new stores next to old stores generally close down quickly. Do you think the taste of new stores is really not as good as that of old stores? Actually, there are many new stores that taste better than old stores, but there is no business. The reason is that these operators are using their own ideas to open stores, and these ideas have not been proved by any experience and practice, so your store will close down. To sum up

The article has said so much. In fact, what I want to say is that as long as it is a business, there will definitely be times to make money and times to lose money. For those who choose to start a business in catering, failure is not terrible. What is terrible is that you don't have the courage to start all over again.

In addition, it seems to me that the closure of breakfast shops is a very normal thing, which means that the operators must have shortcomings or do badly in all aspects.

Breakfast is a very important category of catering business, but it is also the most difficult category in the business process. The biggest feature of breakfast in the consumption of all parts of the country is that it is cheap, fast, balanced and delicious. It is really difficult to do all these things. Because the unit price of breakfast is low, it needs a high turnover rate to support the operation of the store, so the location of breakfast shops is also very critical. I have seen countless entrepreneurs aiming at breakfast items, but there are not many successes. I sum up that the reasons for the failure of each store are as follows:

First, the products lack characteristics and the homogenization competition is serious

Many businesses aim at breakfast varieties and think that everyone is used to eating breakfast outside. Steamed buns, steamed buns and porridge are the best varieties, and everyone can cook them. There are many streets where breakfast is concentrated, and there are steamed buns and steamed buns in one street. This example is very obvious. At this time, breakfast shops need dislocation competition, and we can try to increase them in such streets.