The theme scheme of Tanabata activity planning is 1 August xx, which is a traditional festival in China-Tanabata Valentine's Day. According to an ancient legend, the seventh day of the seventh lunar month is the day when Cowherd and Weaver Girl meet at the annual Magpie Bridge for marriage. Extending to this moment, it is unusual that in recent years, Qixi Valentine's Day has become a special festival for contemporary fashion men and women to pursue fashion and express their love, similar to Valentine's Day on February 14.
In order to create the operating characteristics of KTV and fully embody the operating style of KTV, according to the current operating situation of the company and the changes in Zaozhuang citizens' entertainment market, the following activities are specially planned for the consumer groups of Qixi Valentine's Day.
I. Theme of the event
"Valentine's Day on Chinese Valentine's Day KTV brand-new fashion theme party activities"
Emotional shock wave looking for the goddess in the heart
Second, the activity time
August xx, xx
III. Purpose of the activity
1, through this activity, improve the brand appeal of KTV in Zaozhuang catering and entertainment market;
2. The average daily turnover increased by 80%.
(After the activity, the Finance Department will report the activity results to the General Manager. )
Fourthly, the concept of activity.
This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou, bars and other places, and combines the experience of local xxxxxx activities to understand what men and women like in current fashion cities.
Looking for vitality and fresh and exciting consumer psychology to plan integration. The activity adopts the way of making friends on a large scale, and encourages guests who come to KTV to have a hard chat with "strangers". After carefully and solemnly controlling the procedure of making friends, I believe we can definitely create a cheerful and fresh lifestyle in the bar (see item 6 of the planning case for specific control methods, the first wave of emotional shock).
Verb (abbreviation of verb) activity method
1. Integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of information;
2, through outdoor advertising, DJ station (KTVDJ can be invited) LED display, private room computer, etc. , release the activity information, materials and activities to the guests who recently visited the company;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
4. This activity takes the lobby on the first floor of KTV as the activity center, supplemented by private rooms;
5. All female guests who visit KTV on June 5438+06 can get a rose in the bar.
6. When you come to the store and open a private room, you will get two chocolates.
Activity information of intransitive verbs
The first wave of emotional shock: "Looking for the Goddess in Your Heart" (focusing on research)
1. campaign slogan: resolutely talk to strangers;
(2) The store designs a friend card by itself, male (green) and female (pink); The information of the blind date card is: name, age, hobbies, work, requirements for him or her;
(3) After opening a private room, the guest will be given a friend card to fill in;
4. Guests can observe and then entrust the waiter to give their favorite appointment cards;
If both parties are interested, they can start dating after the waiter communicates with them.
The second wave of emotional shock: "Show off yourself, hot MM call order" (this plan includes the hall and private room). Our store will arrange special personnel to observe the female guests present that night. If you find a beautiful young girl, you can inform your subordinates to invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, you can get a special cocktail card from our store, and you can get a designated cocktail in the cocktail bar with the wine card (the selection of this activity is made by our store)
The third wave of emotional shock: "true confession"
KTV can provide couples who patronize KTV on Tanabata Valentine's Day with the opportunity to express themselves loudly on DJ. And you can get a bottle of champagne (how can you not touch her on a special day? )
The fourth wave of emotional shock: "romantic vitality" (this plan includes hall and private room)
During August1May-August 16, anyone who consumes more than a dozen bottles of beer or more than 300 bottles will get a zero-point lottery ticket for August 16, and so on. Draw on the spot.
First prize: a room in xx hotel for one night.
Romantic decorations and a bottle of champagne;
Second prize: one for each of the three digital MP4s;
Third prize: a box of chocolates for ten people.
(Specific implementation arrangements will be decided separately)
VII. Site Layout
1, gate:
(1) Doors and windows: two billboards indicating activity information;
(2009 Valentine's Day Activity Raiders: KTV invites you and your partner to join the KTV Qixi Valentine's Day party, speak out your love loudly, let everyone witness your feelings, and express your feelings on the spot with your sweet feelings. )
2 door glass: intimate shape, rose pattern;
③ Gate: decorated with pink balloons.
2. Hall:
① In the center of the lobby, a heart-shaped signature wall made of wooden boards is surrounded by roses;
2. spray paint and carve on the marble wall on the second floor of the gate: the emotional shock wave of the new fashion theme party of KTV on Valentine's Day on Qixi looks for the goddess in your heart;
3. Stair handrails are decorated with red roses;
3.hall:
1.DJ stage: the front panel is decorated with colorful roses, and the foam carving: "You are my rose, you are my flower";
② Silver reflective characters are engraved on the fence around the hall. Different sizes:
Tang Poetry 1: The umbrella in front of Qiaoqi Building is sunny, and the crescent moon is mixed with two stars;
The girls next door are learning from each other, vying for the golden pot to have him.
Tang Poetry II: On the seventh day of July, in the Palace of Eternal Life, we secretly told each other in the quiet midnight world.
In heaven, let's be two birds flying together forever, and on earth, let's be two trees linked together forever.
Song Ci III: Bo Yunqiao, flying stars spread grievances, and the Milky Way is dark.
There are countless people in the world.
Gentle as water. Ritual is like a dream, forbear to return to Gu Qiao?
If the relationship between two people is long-lasting, it is still a matter of time.
The pillars of the hall are decorated with roses and heart-shaped patterns.
4. Private room:
(1), put a rose on the table in each room;
② Place an activity plan and detailed rules in each private room.
Eight. Activity arrangement
(1), the planning department modifies the plan according to the general manager's opinion and prepares to implement it;
(2) The Marketing Department shall make and install the advertising rack according to the drawings before 23rd;
(3), the hall department, private room department to deploy personnel to cooperate with the painter to do a good job in No.23 cloth field;
(4) The Finance Department arranges to distribute lottery tickets and prizes and purchase activity cards;
⑤. The DJ station in the lobby and the program department will arrange the adjustment of the music route and program during the activity, and report it to 14 general manager's program every day;
Before 6.23, the Marketing Department will contact the advertising space and Guo Xue Hotel to arrange rooms and meals;
⑦ The planning department will put in activity advertisements (including outdoor and computer) and design various cards before 22nd;
⑧ All departments of our store made overall arrangements and unified the rehearsal activity process on June 5438+04.
Theme scheme of Qixi activity planning 2 I. Theme of the activity
Passion blooms, and there is love in the times.
Second, the activity time
X month x day -x month x day
III. Contents of activities
(A love song duet confession
On X Day, from X: 00 to X: 00, a special area will be set up on the side of the gym on the 6th floor. The live Mike will be connected to the live studio, and couples can sing or speak their minds to him (her) in the form of love song duet or true confession. And broadcast it immediately through the radio. At the same time, beautiful gifts were prepared for each couple.
(2) Romantic couple rose perfume
During the normal business hours of X and X, customers can get a rose (X only) for free at the promotion desk on the 6th floor. The building was over X yuan that day, plus a box of exquisite chocolates.
Fourth, the cost.
1 2 display board: x yuan.
2. The lintel is 2 yuan: X yuan.
3. Print advertisement: X yuan
4. The gifts (roses, chocolates) are in X's charge.
5. Audio fee: xx yuan
6. Other miscellaneous expenses: X yuan
Total: about x yuan (excluding the cost of roses and chocolates)
Verb (abbreviation of verb) technique
In this activity, VIP cards can use the discount function.
Theme scheme of Qixi activity planning 3 I. Market analysis
1 is different from "Qixi":
This is a traditional festival, but now people don't celebrate it, but businesses use it to speculate. Therefore, only "Tanabata" is the appeal, and not many people will participate.
2. Clever timing before xx:
On the day before the xx meeting, Qixi can use the light of the xx meeting to carry out sales and promotion activities of related commodities, such as clothes, pants, clothing and other related commodities.
In midsummer, seasonal goods sell well:
It's very hot in summer, and summer cool goods, summer replenishment and summer clothes sell well.
4. The business circle features of our shopping mall:
Except xx, they are all industrial areas, with a large number of migrants, mainly young people. "Couple" is a topic that can be hyped. Clothes, trousers, clothes and so on are all easy to sell.
Second, the promotion objectives:
1, increase traffic.
2. Spread corporate image.
Three. Promotion time: August xx to August xx, *** 12 days.
4. Promotion location: 7 stores in xx, xx, xx, xx and xx * * *.
Verb (abbreviation of verb) Promotion theme: Love is Tanabata, welcome xx.
You can introduce several kinds of clothes, specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers and covered with transparent glass cover, which will highlight the classic models from many clothes that make consumers picky, form a romantic and aesthetic effect under the collocation of flowers, and form an irresistible temptation to consumers.
Theme Planning of Tanabata Activities 4 Tanabata is coming. Pick up your mobile phone to take photos, play with Weibo WeChat and enjoy China. Tanabata Weibo/WeChat participation activities kicked off with great enthusiasm!
As long as you pick up your mobile phone, take a photo in front of xxX and write a greeting to your beloved, you will have a chance to get a beautiful gift!
I. Activity time
X month x day-x month x day before tanabata.
Second, the theme of the event
I miss you very much in a place where I miss you very much.
Third, the activity store
National designated stores.
Fourth, participants.
Official Weibo or WeChat fans.
Detailed rules of verb (abbreviation of verb) activity
1. In any store in the activity area, take a photo of missing your door or take a photo with the store, send the photo to Weibo (WeChat) and [emailprotected] (WeChat), and write down the words of blessing to your beloved, and you will have the opportunity to get a beautiful gift provided by the store.
2. The photos taken should reflect a certain aesthetic feeling.
3. The words of blessing should reflect the theme of this activity, as well as the city where you live and the approximate location of your store.
4. After the forwarding is successful, Weibo and WeChat will be displayed on the mobile phone, and you can enter the store to receive the gift.
Theme scheme of Qixi activity planning 5 I. Activity ideas
Xx is Valentine's Day, and Valentine's Day has become one of the festivals that couples have to celebrate.
Jewelry industry, as one of the main commodities of Valentine's Day, took advantage of the huge business opportunities of Valentine's Day to bring a good start to the Diamond Festival.
Second, the activity time
X month x day -X month x day
Third, the theme of the event
Love you forever, accompanied by true love.
Four. Activity content
Each shopper will be given a rose, and the customer will be given a red envelope (a coupon worth xxX yuan).
1. "Love you all your life, destiny takes a hand this life" strives to create an elegant and romantic wedding for you without worrying about spending money.
Anyone who buys a couple's ring in our shop is half price.
Anyone who buys other diamond ornaments in our shop will get a set of customized wedding dresses worth 3700 yuan.
Anyone who buys other diamond ornaments in our shop will get a set of romantic wedding photos worth 5700 yuan.
Anyone who buys other diamond ornaments in our shop 17000 yuan will be given a honeymoon double.
2. "Love me, how long do you dare?" Witness your love, protect it and sublimate it.
Anyone who goes to the store to buy diamond jewelry during the activity can participate in the "love" activity and write down the oath of love. And sign the real names of both parties and press their handprints.
Jewelry Company: After four years, we can recycle the purchased products at the original price with relevant documents. If you don't want to recycle, you can send a piece of jewelry worth RMB. You can renew this book, and after six years, you can get diamond ornaments at half the price of the original product.
3. "romantic festival, golden jade and good marriage."
During the activity, the freezing point price of gold will benefit the whole city, with a profit of 0, and X yuan will be bought for jade and silver ornaments.
4. Valentine's Day Rush.
During the activity, a special gold-inlaid jade snapping meeting will be held every day 13- 14. The original price of RMB and RMB is only xx yuan and xx yuan, and 13 pieces and 14 pieces will be sold in each snap-up, until they are sold out.
Note: Every time you go to the snap-up meeting, you should advertise 15 minutes in advance to ensure that friends inside and outside the store can hear it.
Theme scheme of Qixi activity planning 6. Purpose of the activity: to enhance the brand image, service and brand influence.
Two. Activity time: 20 xx month 12.
Third, the theme of the event: the years are silent-true love lasts forever
Fourth, the theme element: classic Valentine's Day discount service
Verb (abbreviation of verb) Description: The theme highlights Jin Jiali's warm and romantic service desire to customers through the grand theme of Valentine's Day in China.
Location of intransitive verbs: Jinjiali Store and its surroundings
Seven, the theme of communication performance:
Run through the activities and form the main performance.
Effective interactive explanation and content exchange.
All supplies are marked.
All the publicity performances.
Social influence and word-of-mouth communication.
Eight. Activity overview:
Nine. Expected goal of the activity
Goal 1: Establish a strong brand in jewelry industry with the help of the influence of activities during Tanabata.
Goal 2: Through this activity, the company's image and social reputation will be further enhanced.
X. Activity target: The activity location area is aimed at the crowd.
Appeal elements: warmth, romance and carnival.
XI。 Activity form: Warm, romantic, carnival and game activities are the main activities, which are in line with the theme of China's classical Valentine's Day on Tanabata. Close the relationship between the company and new and old owners and customers, establish the company's reputation and enhance customers' recognition of the company.
Twelve. Specific activity plan
1: table tennis exhibition
Theme: The Secret of Attraction
Award: Most Attractive Award
Organization: Four groups of lucky couples/families were randomly selected from all the people on site. One person in each group is responsible for sucking table tennis from one place to another with a straw, and the other person is responsible for holding a tray or a small basket to hold the sucked table tennis for three minutes. The couple/family who smokes the most is the winner. The competition is divided into two rounds, with four groups in each round, and the winner can get the most attractive prize.
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
2. Beautiful love stories
1) When "Yuan" comes.
Choose customers or owners at random and tell their first wonderful acquaintance with her (him).
Award: the most beautiful encounter award
Person in charge: on-site host
The winner can get a beautiful diamond ornament from the company.
3. The lady covers the red veil and ties the man.
Theme: Our love is so tacit.
Awards: Best tacit lover award
Organization: Four couples or lovers were randomly selected. The lady covered her head with a red hijab and tied a bow tie for the masked man. Anyone who peeks is considered to be against the law. The winner is the fastest to cancel the game and the best to play. The competition is divided into two rounds, with four pairs in each round, and the winner can win the best tacit lover award.
Person in charge: on-site host
Competition supervision: on-site customer registration or random selection.
The winner can get a beautiful diamond ornament from the company.
Thirteen, publicity stage division:
The first stage of pre-event publicity
Publicity time: July 22, xx.
Publicity form: newspapers and mobile phone customers send text messages in groups, and salesmen call customers to participate in activities. Publicity content: convey the information about the upcoming event.
Information transmission elements:
Theme and content of the activity
Time and place of the event
Media arrangement: mainly newspapers and short messages.
The specific newspaper media include China Gold Newspaper, Local Evening News, Gem Weekly, Shenzhen Jewelry Network and other media.
Newspaper: issue a document one week in advance
The second stage of after-the-fact publicity
Publicity time: August, xx 12. Publicity form: consolidate the effect of soft text publicity activities.