Tesla's approach is really unsuccessful. After experiencing some public condemnation, Tesla officially exposed a group of photos of milk tea. The photos showed that the owners handed the milk tea to Tesla staff, and the words "Come on Tesla" were also written on the invoice. Tesla initially exposed this group of photos to show that he still has the support of many car owners. However, after the photo was released, it was ridiculed by netizens. Some netizens found that there were words of less sugar and less ice in the takeaway list. If it was ordered by the owner, how could he know the preferences of Tesla staff? Obviously, Tesla staff ordered it themselves and then claimed that it was supported by the owner.

Tesla, who is obviously not good at public relations, is still very unprofessional in marketing. This practice will not play a positive role at all, and will only make more people question Tesla. Tesla's response to the outside world also shows that it is really good at public relations again and again. In the face of media and public doubts, it is almost difficult to produce evidence to respond to each other, especially Tesla executives. In response to outside questions, almost no one has received positive feedback.

If the media repeatedly broke the negative news of Tesla, it would not be the Shanghai Auto Show. More and more news of Tesla accidents began to appear on the Internet. Tesla's public image almost fell to the bottom, and even the original owners who supported Tesla were embarrassed to speak out.

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Is Tesla's milk tea a public relations failure? On the evening of April 26, Tesla issued a document saying: I am extremely sorry for putting all Tesla riders under undue pressure in the past few days. At the same time, I got a picture of milk tea dessert given to me by the owner, saying that it was moved to tears. Please rest assured that we will do our best to deal with and solve the existing problems and give you a sincere account.

In this long late-night article, Tesla said? All our colleagues are under a lot of pressure? , the other party exposed? Various condolences from riders, a cup of milk tea, a dessert, and a warm word? Still say? Will you give a sincere explanation to everyone who cares about Tesla? .