The BrandOSTOP100 Overseas Brand Social Influence List is the first data ranking of mainland Chinese brands' influence on overseas social media platforms. The list scores are calculated from massive data of more than 3,000 brands in overseas social media, providing objective indicators with global reference for the globalization process of mainland Chinese brands.
In recent years, with the continuous rise of social media, there have been changes in people's consumption habits and consumption scenarios, which have driven social e-commerce to realize explosive growth. According to the market research organization eMarketer on the United States social e-commerce development prospects of the forecast: by 2025, each consumer in the social platform will reach an average annual consumption of $737.32, social e-commerce sales compared to 2021 will be more than doubled to reach 79.64 billion U.S. dollars. Therefore, for cross-border export e-commerce, social influence has become a very important indicator, associated with the vast "golden traffic pool" behind.
Dunhuang.com has a strong presence in overseas social media brands, with the official overseas social media matrix alone having amassed an active audience of 7.42 million, reaching an average of 50 million social media users per week, with an interaction rate of 9%, and an increase of 1.59 million fans in 2021H1, a clear upward trend. This on the one hand stems from this cross-border e-commerce platform founded in 2004, has been plowing into the industry for 17 years in the industry under the momentum of the early layout of the sensitive sense of smell, on the one hand, but also because Dunhuang.com in the social media end of the form of a set of very efficient content grass-raising cycle system, relying on the platform in the supply chain end of the huge pool of commodities, through the platform precipitation of the transaction data analysis, coupled with the ability of netroots precision with goods to high-quality content seize the user's mind, triggering the interest of potential consumers. The user's mind, triggering the interest of potential consumers, driving product sales, and then realize the precipitation of brand power.
It is worth mentioning that Dunhuang.com seized the opportunity of the great social e-commerce explosion and launched the cross-border SaaS product MyyShop in August 2020 to provide a decentralized e-commerce solution that connects the Chinese supply chain with a variety of overseas private domain traffic realizers. It can be said that MyyShop is a super platform that integrates the features of preferred sources, intelligent selection, fast fulfillment, localized services and social sharing, providing one-stop supply chain and fulfillment services for those who have the need to realize money overseas, helping them build their own business system and quickly seize the traffic windfall under the development of social media.
In addition to social media marketing, Dunhuang's marketing strength is also reflected in its absolute advantage in utilizing search engines for low-cost customer acquisition. Based on 17 years of industry development experience and data accumulation, algorithm iteration, Dunhuang.com has established a rich keyword database and good website structure for Google and other overseas mainstream search engines, to obtain traffic by improving search engine ranking. According to SimilarWeb data, in 2020, 45.4% of the platform's total traffic came from free search engines like Google, ranking first and much higher than second among similar e-commerce platforms. The related ROI is as high as 42.4%, much higher than the industry average of 5%-20%.