Why did KFC and McDonald's start food stall business? Under the epidemic prevention and control, the catering industry has suffered a great blow. Faced with the decrease of business activities and floating population, enterprises have to take special measures.
KFC and McDonald's have both come up with new tricks recently. KFC's new Children's Day set toy "Koda Duck" instantly ignited the enthusiasm of countless people. A week before KFC launched this package, McDonald's launched a new platform "Maimai Night Market". Whether it's high-premium toys or the new menu of "night economy", KFC and McDonald's are all trying to boost a new wave of sales and seek more growth opportunities in the direction of localization. In the face of foreign fast food giants who are good at topic marketing, domestic food stalls should also be careful.
Both McDonald's and KFC are close to Chinese restaurant brands in the "midnight snack mode", and they have played new tricks.
McDonald's set up a "night market" and launched new products, which brought its own enthusiasm in social marketing from the beginning. The topic of "Maimai Night Market Opened" in Weibo was shared by food bloggers on the platform of Little Red Book, so many users left comments one after another.
in p>2122, KFC has set off two marketing "grand occasions". KFC also co-branded POP MART to launch a limited edition of Dimoo Blind Box, which caused users to spend 11,111 yuan to snap up at a high price, and there were a series of operating phenomena such as "eating on behalf of others", which was named by the regulatory authorities; In addition, the recent "reachable duck" has also been popular.
On May 21th, KFC jointly launched the Children's Day package "Happy June 1st, Play with Your Heart", a KFC applet. If you buy a package ranging from 59 yuan to 119 yuan, you can get a Baokemeng joint toy at random, including Pikachu picnic kettle, Pikaqiu music box, Koda duck music box and Baokemeng suitcase. Linking with Baokemeng's business, it was the first "three-dimensional jigsaw puzzle for pet elves" launched in 2111.
The most popular KFC set toys are "cute" shapes, as well as "magic" Koda Duck, dynamic music and mechanical dancing with hands crossed, which attracted netizens to create them for the second time in different degrees, and then different types of Koda Duck pictures and videos appeared quickly on major social media.
With the popularity of Koda duck, "one duck is hard to find" has become more and more fierce, and many KFC stores have sold out, and the second-hand transactions behind it have become more and more crazy. At present, on the idle fish platform, the highest price of a brand-new authentic duck is as high as 5,111 yuan, which is about 45 times higher than the highest price of the original set meal of 119 yuan.
KFC and McDonald's are not tired of eating, but the choice of pure eating is gone forever. With the improvement of living standards, foreign fast food has long been popularized, and the new tricks played to give toys have won people's psychology of pursuing novelty and excitement, which has caused a fire. It is also worth pondering.