Blue bottle coffee was established in California in 2002. After years of development, 20 17 was acquired by Nestle. At present, more than 100 stores have been opened around the world.

As a coffee brand with a history of more than 20 years, Blue Bottle Coffee is famous for its freshly roasted organic coffee beans and positioned as a boutique coffee shop. The reason why coffee lovers around the world pay attention to it is due to its strict requirements for coffee quality and long-term construction of brand culture.

idea

The core concept of blue bottle coffee is still "fine coffee", which requires high quality coffee. All coffee is roasted within 48 hours. However, while brands provide high-quality coffee, they also mean that consumers need to pay higher prices.

According to the menu of Blue Bottle Coffee, the price of coffee is generally between 30 and 50 yuan, and the per capita consumption in public comments is as high as that in 82 yuan. In contrast, the per capita price of Starbucks is around 50 yuan. But even so, consumers are still willing to punch in.