1, wrong. Copywriting is completely different from AE. You can do copywriting or AE directly. Before writing a copy, you have heard what anyone really needs to do. This is a very interesting thing.
2. 4A internship course. Do you want to mix with advertising elites and learn from general advertising every day? Don't you want to practice in 4A and 4A? The ultimate goal you want is to enter 4A advertisement. Internship in a small and medium-sized advertising company, and then enter it. When will you enter 4A? Of course, if you have the opportunity to choose to enter 4A from the beginning, I said, guys in Heilongjiang! But dialectically, instead of becoming the largest advertising company in the world, there must be many opportunities for exercise. It all depends on you entering this industry, and even ultimately on yourself. This is an advertising company dealing with internship health, and different departments are different. Small and medium-sized advertising companies have not said that they can't learn anything, which may bring you a lot of things to do, or they may not give you anything, just saying that everyone depends on you. But from the perspective of choice, we will definitely choose a good company of 4A, because you can't guarantee 100%, so you have a lot of training opportunities, so we choose a big company!
It's easier than advertising companies and public relations companies. I don't know how much treatment.
4. The decline of advertising industry is reasonable, but not all. This just means that traditional advertising companies are facing greater challenges, because of the development of new media, all kinds of enterprise network marketing and social marketing enterprises are booming, because of all the changes in communication environment. The development of audience delivery advertising is necessary, so traditional advertising companies are now facing challenges. The development and good prospects of public relations and convention and exhibition industry really mean, in vain, at any time.
5. To satisfy your own judgment, you might as well choose your Heilongjiang. Is the consumption level in Shanghai high? Isn't it? However, you can take advantage of the possibility that Japan will do more. By the way, Beijing's environmental problems, you are worried about congestion and smog!
Your last question may be: the so-called creative portfolio, that is to say, you can use it on creativity. In Japan, then this may be a customer that depends largely on whether your company is in Japan, or it may be based on the choice of Japanese-funded enterprises. In addition, Dentsu Advertising Company is the largest advertising company in the world, headquartered in Shanghai and China, like (I don't know if you can according to the survey results), but it is definitely Dentsu Shanghai.
Answer finished, you have to help, I hope it goes well!