At present, Box Horse's own brand has formed five series, namely "Daily Fresh" which focuses on not selling overnight dishes; Relying on the global supply chain, focusing on seafood and aquatic products; Main grain and oil, dry goods, nuts and other categories of "box horse brand"; "Zero Series" with organic healthy food as the main content and "Box Horse Workshop" with short and cold cooked food, cakes and semi-finished products as the main content.

"Box Horse Workshop" has always been one of the development focuses of box horse's own brand business. Box Horse announced the establishment of a new 3R (that is, cooking, heating, opening and eating; Fast Food Cooking Division, Box Horse Workshop became the brand of 3R Workshop.

This is related to the fact that semi-finished dishes have become the focus of consumers' attention under the epidemic situation, and that semi-finished dishes are one of the important exploration directions of the catering industry in recent two years.

Company profile:

Box Horse Fresh Life is a new retail format for Alibaba to completely reconstruct the offline supermarket. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate. Consumers can go to the store to buy, or they can place an order in Box Horse App. One of the biggest characteristics of box horse is fast delivery: within 3 kilometers near the store, it will be delivered to your door in 30 minutes.

Boxhorse fresh students are mostly in residential areas. Shopping needs to download Box Horse App to place an order, which supports Alipay payment and cash, and does not accept any other payment methods such as bank cards.