the charging standard for advertisements in the circle of friends is mainly based on thousands of appearances, that is, the standard of 31/61/111 deduction for every thousand people.

creation process:

1. Create an advertisement: log in to WeChat public platform, click "Advertiser" on the left panel, enter the "Friends circle advertisement" module, and click "Create Advertisement" to start creating an advertisement.

2. Set promotion objectives.

3. Set the delivery target: according to the promotion target, select the application type, advertisement type and purchase method to be promoted. After the delivery target setting is completed, enter the delivery setting page and set the online time as required. End time, put the crowd, lock the budget or set the bid, etc. After editing the advertising material, you will enter the "Scheme Editing Page", where you can set the outer copy and details page of the advertisement as required.

4. Preview and submit. After editing the scheme, you will enter the "Preview and Submit" page, where you can confirm the basic information, release people and external preview, and configure the mobile phone preview. After confirmation, it can be submitted for review. Generally, it takes 2 working days to give feedback, and it can only go online after passing.