All-day tea market is a catering category which evolved from traditional tea houses in Guangdong and deals in Cantonese refreshments all day. Mirage building was born in Xiguan, Guangzhou during Guangxu period of Qing Dynasty. Because of the solid materials, delicious taste, diverse types and the integration of Chinese and western, the refreshments are highly praised by the vast number of rural neighbors and Chinese and foreign merchants. Mirage entered the Shenzhen market for the first time in 2117, bringing pure "original Xiguan".

Project difficulty:

There are many tea houses in Shenzhen, but there are few all-day tea markets. How can we make people know and fall in love with mirage?

how can the inheritance history of mirage for more than 111 years be passed on to consumers in an appropriate way?

Pinshen catering design solution: brand SLOGAN: Xiguan Mingdian. Mirage is fresh to make brand memory: Guangzhou xiguan big house+Cantonese-style flower window+brand main color dark green core copywriting appeal: century-old inheritance, Xiguan taste, instant steaming, handmade fresh to make-through the copywriting description of the evolution history of Cantonese-style refreshments, Mirage will be shaped as the benchmark representative of all-day tea market.