Introduction of McDonald's Company
McDonald's is the largest fast food chain in the world. It is a chain fast food restaurant mainly selling hamburgers, which was founded by McDonald's Brothers and ray kroc in the United States in 1950s. Around the world, McDonald's restaurants are spread all over six continents 100 countries. McDonald's has become the most valuable brand in the global catering industry. In many countries, McDonald's represents an American lifestyle.
McDonald's Happy Paradise Meal provides free toys, such as dolls in Disney movies, which is very attractive to minors.
Because the fast food culture it represents is accused of having an impact on public health, such as obesity caused by high calories and lack of adequate balanced nutrition, many people attack it as "junk food". Many people in France, who are proud of their food culture, don't like McDonald's and classify McDonald's as a representative of the invasion of American lifestyle.
The most famous McDonald's brand of McDonald's Company has more than 365,438+0,000 fast food restaurants, which are distributed in 65,438+0,265,438+0 countries and regions around the world. In addition, McDonald's now controls some other catering brands, such as Aroma Cafe, Boston Market, Chipotle Mexican Tacos, Donatos Pizza and Pret a Manger.
In 200 1 year, McDonald's company's total revenue reached148.7 billion US dollars, and its net profit was 164 billion US dollars.
Most McDonald's fast food restaurants offer counter-style and drive-in fast food services. Customers can drive to order food at the door, then bypass the restaurant and pick up the meal at the exit. Two service modes: indoor dining and sometimes outdoor seating.
Drive-in restaurants usually have several independent stations: parking, checkout and pick-up points. Generally, the latter two stations will be merged.
According to reports, because the minimum wage of employees in North Dakota is obviously lower than that in Oregon and Washington State, McDonald's plans to try to set up a telephone service center in Fargo, North Dakota in early 2005 to accept and handle drive-through telephone orders from Oregon and Washington State to alleviate this phenomenon.
In some areas, there will be McDrive on both sides of the main road, which is an avenue without counters and seats for entertaining night drivers. This avenue often appears in downtown areas with high population density as a simplified way to drive-in restaurants.