Open your own store, the name of the store has no brand effect, and consumers lack trust in your new store. So at the beginning of opening a store, you may face the horror of no one patronizing. This is especially important for first-time entrepreneurs. Some shopkeepers with insufficient business experience are likely to close down directly at the beginning of opening a store. In addition, there is no mature management mode for opening a shop by oneself, and everything depends on the owner's own exploration. This undoubtedly increases the time cost and risk cost of the store going to formal. However, opening your own shop also has many advantages. First, because it is its own brand, it does not need to pay anyone a high initial fee, which can greatly reduce the cost of starting a business for entrepreneurs with tight funds. Secondly, although I said that I don't have a management model directly applied by franchisees, I am flexible! Entrepreneurs can make adjustments at any time according to their own business environment and business conditions. In a word, opening your own shop is completely independent, and it is a business in a strict sense. Once the store is successful, entrepreneurs can accumulate rich experience in opening stores, and at the same time form a chain of their own brands, so as to maximize market share.

On the other hand, the advantages and disadvantages of franchise stores and opening their own stores are almost the opposite. As soon as the store joining other people's brands is opened, consumers will be familiar with it, and people will be familiar with and trust the products and services of the franchise stores. Therefore, even if it is just opened, it will soon be recognized. On the premise that the brand is recognized, if the newly opened store engages in some promotion or price reduction, it will greatly stimulate people's desire to buy. It is completely possible to open a new store. At the same time, regardless of the store product decoration or management mode, the head office will apply the mature system to the direct output of franchise stores. So entrepreneurs are very worry-free. Of course, peace of mind comes at a price, and the high joining fee is the most direct embodiment of the price. Everything has advantages and disadvantages. Franchisees can enjoy the brand aura of the head office, or they may suffer from the brand stain of the head office. Once the brand that entrepreneurs join has a brand crisis, it is likely to form a fatal blow to the franchise stores.