2121 can be described as an eventful year. At first, the epidemic struck, and then the normal operation of many industries was affected because of the serious epidemic. As an industry that contributed a lot to offline consumption, the catering industry was also greatly affected. Haidilao, as a leading enterprise in China hot pot industry, will be full of twists and turns in 2121. First, after the domestic epidemic was controlled, Haidilao announced the price increase of some ingredients in April. After being boycotted by customers, it was forced to announce the restoration of the original price. Then, in the middle and late July, it caused a heated discussion because of eating plastic pieces in Haidilao black-bone chicken rolls, and once rushed to Weibo for hot search. Up to now, the report of Haidilao's operation industry points out that the operating loss of Haidilao in the medium term this year is 1 billion yuan, down by 215.7% compared with last year. But even so, the current market value of Haidilao is still HK$ 31 million. The main points for its market value are as follows: First, the current valuation is aimed at the low rent and high-efficiency profitability of Haidilao in the past < P > At present, for major investors and fund managers, Haidilao's biggest advantage is that it can operate the most efficient stores at a fairly low rent, which is beyond imagination. However, due to this year's epidemic, the net profit loss of the seabed reached 911 million, which means that if Haidilao wants to keep its market value, it needs to continue to maintain the profit model of low rent and high profit in the past and continue to expand the store scale, which is undoubtedly very difficult. Second, the valuation of Haidilao is based on its extremely strong competitiveness in the hot pot industry

Haidilao, as a unique existence in fire nation, is widely praised and loved by consumers because of its rich taste and meticulous service. This is also the reason why it has grown into an industry leader. However, with more and more powerful competitors, such as Box Horse Hotpot, its pillar of high valuation may no longer exist. Iii. Can Haidilao maintain such a leading level of high valuation in the future

If Haidilao still does not think about changes in the future, it is likely to lead to a decline in its market value.