Founded in Singapore, Gynco Entertainment (Singapore) PTE Ltd is committed to developing investment companies in Chinese mainland and Asia-Pacific markets by introducing the business philosophy of Taiwan Province Cashier Audio-visual Consulting Co., Ltd. ..
Singapore Jinge Private Co., Ltd. has invested in Shanghai for five years, focusing on audio-visual music and catering services, constantly expanding diversified consumption forms, adhering to the business philosophy of "honest service and sustainable management", devoting itself to promoting decent, healthy and elegant forms of leisure and entertainment, and always taking guiding consumption, cultivating the market and correcting the KTV atmosphere as its own responsibility, and striving to let consumers have a pure land of entertainment and leisure, with a view to forming a popular lifestyle and Chinese culture. At the same time, the company provides five-star standard software and hardware, and its profound technology and good water management accuracy in audio-visual music and catering have been recognized and recognized by consumers, which has become the company's greatest honor and pride.
At the beginning of 1995, after three years of painstaking planning, the investment company took the lead in setting up an orthodox audio-visual leisure KTV in Shanghai, which integrates catering and singing. Two years later, it invested a huge sum of money130,000 US dollars to set up two KTV. Up to now, there are 238 KTV boxes in Shanghai, and a series of special services have been launched first, which have had a great impact on the public. Featured services are as follows:
1, male service reception, put an end to pornographic intervention: promote righteousness and advocate civilization.
2, resolutely do not accept tips, pricing by the minute: establish consumption without pressure, consumption without interference, and consumer goods are worth the money.
3. Full-featured training and standardized services: pre-job training, on-the-job training, cadre development training and senior supervisor training, so as to establish a first-class service model.
4. Combine singing with catering and diversified consumption: meet the dual consumption needs of the public and advocate the combination of material enjoyment and spiritual enjoyment.
5. Expensive but not expensive, the ultimate enjoyment: you can enjoy magnificent halls, private rooms, high-quality audio-visual equipment, convenient computer song ordering system and super-standard fire-fighting facilities at a lower consumption price.
6. Pursuing customer needs and the highest quality: 24-hour complaint hotline, handling every opinion or suggestion with gratitude, and looking for opportunities for improvement and development in customer needs.
7. Innovate professional technology and enhance market popularity: adhere to audio-visual technology for more than ten years, bring forth the old and bring forth the new, provide more comfortable consumption space, and promote the integration of audio-visual field with the international community.
8. Safety specification requirements: Based on the concept of "safety is the basic rights and interests of customers", each room is equipped with fire extinguishers, smoke detectors, smoke masks and other fire-fighting equipment; Install an "escape guide map" behind each parcel door to indicate the correct route to evacuate the scene in case of fire; In the public * * * aisle is also equipped with all kinds of fire fighting equipment.
It is precisely because of the above characteristics and the inheritance and development of corporate culture formed by the company's long-term operation that a group of "till people" with the same spirit have been created, and these "till people" have strongly infected every customer through their own actions and left a deep impression on the till. While winning the favor and support from all walks of life, the company has been positively reported and affirmed by Wen Wei Po, Jiefang Daily, China Culture News, East China Information News, Audio-visual World and Ocean Literature. Since 1996, it has been awarded "Advanced Unit of the Year", "Award-winning Enterprise" and "Top Ten Civilized Entertainment Hall" by public security units and competent departments. At the same time, I would like to thank the leaders of the central government, culture, propaganda and other ministries for their guidance and inquiries, as well as hundreds of responsible officials of cultural system units in various provinces and cities. They are all happy to say that excellent and healthy leisure and entertainment have been specially presented in "KTV" and encouraged to promote it. After six years of unremitting efforts, the company's operating performance has increased at an average annual growth rate of 15%, which has established a good industry image and brand effect in Shanghai and promoted the vigorous development of the entire entertainment industry in Shanghai.
With the dream of making people all over the world sing, it is imperative for till Group to increase its investment in China. With the international advanced facilities and equipment, unique business philosophy, business model, advanced enterprise management, advanced business characteristics and other powerful comprehensive strength, the introduction of international-level healthy entertainment catering services will play a positive role in prospering Shanghai's spiritual civilization construction, enriching the leisure life of domestic and foreign guests and enjoying global resources.
Chen: The cashier at Shanghai KTV opened four keys at the cashier's desk.
New Shanghainese/Xiao Ran June 25, 2002 10:27
Chen, 1960 was born in Taipei, Taiwan Province province, studied interior design, and came to Shanghai with the company 1993. 1995, the famous cashbox KTV in Taiwan Province province was stationed in Shanghai, and Chen was recruited into Shanghai cashbox KTV, first as the deputy general manager, and later promoted to the general manager of China Business Department of Cashier Audio-visual Consulting Co., Ltd., becoming the "shopkeeper" of Shanghai cashbox KTV.
A Chen, the first health brand in Shanghai, introduced that the cashbox was named after a pop song chart. Before 1995 entered Shanghai, he had accumulated 12 years' experience in his native Taiwan Province province. When the till first entered Shanghai, the color of KTV, the largest city in China, was rather blurred. When it comes to it, people will think of the waitress in the nightclub. In order to correct this concept, male waiters have been used in the checkout counter. Recalling the scene at that time, Chen said with a smile, "Many people can't understand it. They say how can there be no miss in KTV? Some people tell fortune to the till and predict that it will be closed in three months. As a result, no one expected that the till has been red until now. " As the first healthy and safe KTV brand enterprise in Shanghai, the Cashier pioneered the entertainment circle in Shanghai, established a good image for KTV and corrected people's prejudice against KTV.
B There are only three KTV cashboxes registered in Shanghai. After eight years of development in Shanghai, Chen confessed that after the cash box entered Shanghai, it was found that there was already a KTV company named "Cashier" in Shanghai. According to the company law, the company named "cashier" can no longer be registered, but it can be registered according to the trademark law. At present, these three companies, Jing 'an Store named "Shanghai Dynasty", Huangpu Store named "Shanghai Huake" located in South Zhejiang Road, and Luwan Store named "Shanghai Shangge", are all joint ventures between Cashier Audio-visual Consultant Co., Ltd. and local government departments, and all of them are marked with the trademark "Cashier". Chen specially reminded consumers to recognize the "cash box" trademark, so as not to misunderstand the healthy and safe cash box KTV.
C. The opening of Jing 'an Store, the first recognized KTV brand in Shanghai, has caused great repercussions in Shanghai, with particularly excellent social effects. On average, the till receives 100 groups of friends from all over the country who come to Shanghai for inspection, and the farthest group is from Xinjiang. According to Chen, this year, the till made a statistics on the healthy KTV enterprises in the city. The results show that in less than eight years, Shanghai Healthy KTV has more than 1500 rooms, and there are more than 10 brand enterprises in the same industry, such as Haoledi, Tongling and Jinxiu. Although the competition is fierce, it is recognized.
After Shanghai entered Beijing and Guangzhou in 1997, the number of checkout counters in Taiwan Province Province soared from 10 to 20. However, due to the changes in the situation in Taiwan Province Province, in 2000, the till once again shifted its investment focus to the mainland, and decided to take Shanghai as its base and put it in Beijing and Guangzhou. In February last year, Chen, who shouldered the heavy responsibility, officially went to Beijing as a Shanghai entrepreneur to develop the KTV business of the till. Relying on the vigorous development in mainland China, the till will be restructured into a listed company and listed on the Taiwan Province Stock Exchange next year.
Reasons for "Love and Hate" for Shanghai
Chen has been to Beijing, Tianjin, Northeast China, Sichuan, Guangdong and other places, and loves Shanghai best. I love Shanghai because of its prosperity and progress, because Shanghai has created a good investment environment and development platform for cashbox KTV, and because Shanghai is more and more in line with international standards. But Chen's feelings for him are not limited to love, but more complicated "love and hate". Why?
One reason: Shanghai is the most standardized place in China. Chen sighed: "I hate Shanghai for one reason, because Shanghai is the most standardized place in the country. Shanghai does things one step at a time, and everything is done in accordance with the law, with no respect. Some places in the north rely on connections, and as long as they have connections, they can do things. Does Shanghai's special norms have anything to do with it? "
Chen, who has just arrived in Shanghai, has a great sense of frustration. As early as when I was engaged in real estate, I took many detours because I used the way of thinking in Taiwan Province Province. Chen took the Shanghainese's mantra "the problem is not serious" as an example to analyze: "At first, I heard the other side say that the problem was not serious. I really thought the problem was basically solved, but I waited for a long time and it was gone. Later, I learned that the so-called problem is not big, but there is still a lot of homework to do. Therefore, the way to adapt is to' zero' your thinking and then think about the problem from the standpoint of local people. " Applying localization to enterprise management is to train local employees with international service concept, and the effect is obvious. At present, among the Shanghai cashier 1 0,000 employees, only 15 are cadres in Taiwan Province province, but Shanghai cashier can still operate freely.
Reason 2: Shanghainese are the most critical group in China. In the early 1990s, Shanghai was still short of materials. Chen remembers that when he first came to Shanghai, his carry-on luggage actually weighed 93 kilograms. In addition to books and design tools, there are a large number of personal daily necessities, from clothes, shoes and hats to toothbrushes and toilet paper. At that time, it seemed that only Portman had a supermarket in Shanghai, and it was necessary to use foreign exchange certificates to shop. But now the situation is completely different. Chen said happily, "The highest standard of food, clothing, housing and transportation in China is in Shanghai. Shanghai has the world's top fashion, and Miss Shanghai's clothes surpass Taipei to catch up with Europe, America and Japan. Speaking of eating, Shanghai is a gourmet paradise. Just observe how many restaurants in Shanghai open and close every day, and you will know how picky Shanghai people are in taste. Going out to take a taxi, in my opinion, the taxi industry in Shanghai is the best in the country in terms of hardware and driver's service attitude. "
Chen said that the character of Taiwan Province people is between that of the Northeast and that of Shanghainese, and we can learn shrewdness from Shanghainese. "We will meet some customers in the store. 10 yuan cares about the waiter for three hours. I find that Shanghainese are very careful about what is in front of them, and they can think again and again for a little profit. Looking at this character of Shanghainese from a positive perspective, I think it is a pretty good spirit. If it is used in the management of enterprises, it will be beneficial to the growth of enterprises. "
Reason 3: Shanghai is the most suitable place to settle down. The Chen family, his wife, daughter and son have all settled in Shanghai. When he first arrived in Shanghai, Chen lived in Gubei for two years, then moved to Vanke City Garden for five years, and now lives in Xin 'an Building in Jing 'an District. 1998, Chen bought an apartment building of 180 square meters in Hongqiao Road, and the price per square meter was 7,700 yuan, which was paid in foreign exchange, including furniture, decoration, home appliances and parking spaces, and * * * spent 200,000 US dollars. On the one hand, we have confidence in Shanghai and are ready to settle in Shanghai, on the other hand, we need investment. He rented the house to a foreigner for $3,000 a month. Although the rent has now dropped to $65,438+0,500, the return on investment is still quite high.
Chen's daughter 18 years old and her son 16 years old are in grade three. The two children have lived in Shanghai for seven years and can speak fluent Shanghainese. They only have the chance to go back to Taiwan Province Province during the winter and summer vacations. Chen said from the bottom of his heart, "If I were given another chance to choose, I would choose to come to Shanghai. In this decade, except for high technology, everything in Taiwan Province Province is declining, while the mainland is growing every day, among which Shanghai is a hot spot. For me personally, nine years in Shanghai is a leap in my career. What I want to say is that Shanghai is the best place for you to develop your career and the best place for you to settle down. "