Tourists are the core elements in tourism activities and the foundation for the existence and development of tourism. Tourists usually refer to people who leave their place of residence and go to other places for temporary residence or leisure vacation.

The scope of tourists' activities is mainly in tourist destinations. They can satisfy their different needs and interests by appreciating, experiencing and consuming local natural scenery, cultural landscape and folk customs. In this process, tourists will interact and communicate with local social culture, natural environment and customs, thus having a far-reaching impact on local culture, economy and society.

Tourists' needs and preferences are diversified, and they have different requirements for the choice of tourist destinations, the demand for tourism products and the standards of tourism services. Operators and developers of tourism need to deeply understand the needs and preferences of tourists and provide tourism products and services that meet their needs to meet their needs and expectations.

The difference between the main body of tourism activities and the main body of consumption;

1. Concept definition: The main body of tourism activities mainly refers to tourists, that is, people who leave their habitual residence and go to other places for temporary stay or leisure vacation. They pursue a process of physical and mental relaxation and experience. The subject of tourism consumption refers to people who spend money in tourism activities, including not only tourists, but also businesses related to tourism and tourism professionals.

2. Behavior purpose: The main pursuit of tourism activities is physical and mental relaxation, learning and experience. They meet their needs by visiting scenic spots, participating in various activities and tasting local food. On the other hand, the main body of tourism consumption is consumption-oriented, and they will carry out various consumption activities in the process of tourism, such as shopping, entertainment, accommodation, catering and so on.

3. Influence and function: Through tourism activities, the main body of tourism activities can get opportunities for physical and mental relaxation, learning and experience, and at the same time promote local economic development and cultural exchanges. On the other hand, tourism consumers have made certain contributions to the local economy through consumption activities, promoted the development of local commerce and tourism, and met their own needs and expectations.