Nowadays, the university campus is a beacon full of various business opportunities. In this era of developed network, it is very common for college students to order take-out. With more and more merchants entering the take-out platform, the campus take-out market has quietly changed. In addition, compared with the social catering market, campus catering has obvious advantages, coupled with the prevalence of "lazy economy" in college life, the penetration of take-out in the college catering market has become the general trend.

We can intuitively find out about the campus market. What is the life attitude of college students? In a word, it is "lazy", the dormitory floor is too high, the body is tired, etc. Students want to stay at home and don't want to growl, so they have to choose to order takeout. In this case, the students' demand for foreign sales will increase. Therefore, the prospect of the campus takeaway market is still very broad.

1. Less upfront investment

In the densely populated and consuming campus market, college students have a strong demand for campus takeout. On the other hand, the advantage of the campus takeaway platform lies in the low labor cost, which can save a lot of personnel expenses for the platform managers who started their business in the early stage.

2. The market scale is large

A school is a closed environment, and there is only one campus takeaway platform, and the quantity is relatively stable. Entrepreneurs who have done campus projects should have a deep understanding. A college ranges from a few thousand to tens of thousands of people. As long as the number of users is increased, there will be considerable income. According to relevant statistics, 81% of students order takeout 2-3 times a week on average, and a school counts 21,111 people, and the number of takeout orders per day is 81-1,111; The average number of schools with a large number of students can reach 15111-21111.

the first is team building. For the campus takeaway platform, the team does not need too many people. Operation manager: the usual website management, operation and promotion planning, and then the offline business to talk about merchants.

Secondly, there is the issue of distribution, because some colleges and universities strictly prohibit take-out. On the one hand, they are worried about the insecurity outside, so that take-out will become take-out in the school. In this case, we can consider cooperating with the canteen, because the school's policy has changed greatly, and if there is no permission from the school, it may be ready to close down. Therefore, it is the only standard to monopolize the campus market that the platform and the school reach a * * * knowledge, so that distribution can be handy.

finally, as for riders, the number of campus delivery riders doesn't need depends on the actual situation, because campus delivery orders are concentrated, so students can take part-time jobs.

1. Promotional activities

The ordering system can be promoted through the campus WeChat WeChat official account, which can quickly accumulate users, save labor promotion costs and increase take-away orders. Entrepreneurs should also pay attention to the setting of platform marketing activities. Especially when merchants launch new dishes, they can attract users to buy them by discounting goods or matching packages. You can also learn more about consumers' dietary needs and preferences, increase the number of orders on the platform, and improve the operation level of the platform.

2. Delivery service

3. Marketing activities

The fast runner's campus take-out platform can not only order take-out, but also have many service applications, such as confession wall, curriculum, and answering questions, all of which have traffic. The campus take-away platform can also create various marketing interactive activities according to its own needs, improve the activity of users, and help take-away merchants open the market in a short time to gain customer recognition.

The above is the industry analysis of the fast runner on the campus take-out ordering platform. Take-out is indispensable for delivery. The platform builds its own delivery service, which can recruit riders to help cooperative businesses solve delivery problems, improve efficiency and professionalism, and win more users' trust. Friends who are interested in learning about the construction of campus takeaway platform can tell you how to choose a suitable entrepreneurial project by private letter!