There are three elements in the blood of "national tide": (1) culture; (2) brand; (3) the new forces.
Culture-refers to the cultural elements of China, not only the direct visual IP impact, but also the embellishment of China totem in details, the touch-up of words and so on.
Brand-the carrier of "national tide" The movement of "national tide" in the market space needs brands as carriers. These brands can be national brands with historical precipitation and people's cognition, or brands with China national characteristics.
The birth of a new force-"national tide" is due to the consumption pursuit of "Z generation". Generation Z does not blindly worship foreign brands. They don't pursue the identity brought by the brand, but pursue individuality and freedom. They get rid of the shackles of tradition, like to try new products, like to try the unknown; They give life new fun and new ways to play, and pursue spiritual pleasure and satisfaction, which can be synonymous with the pursuit of individuality.
Generation Z has promoted the development of domestic products. They are the last wave in the "national tide" and the source of living water in the domestic ecology. Any "national tide" brand can't survive for a long time without the above three elements.
"National Tide" was born on 20 18, and after two years of development, it has become a landscape in the market. Led by Wenchuang in the Forbidden City and Li Ning in China, supported by Laoganma sweater, Sanjiu Piyanping lipstick, Yunnan Baiyao periphery and white rabbit perfume, and passed on to modern China tea shops and China, the "national tide" is full of family brands, which is no longer the original personality and style.