Super symbol is an intellectual property; what is a super symbol, super symbol is a modified traditional symbol, traditional symbols are not able to own, can not be privatized and registered symbols, but the super symbol is a symbol that can be registered, because he is a modified symbol, and different from others, it is our own intellectual property. So how do we modify it to make it valuable? That is based on their own product purchase reasons for transformation; in this example, that is the Apple logo, the apple is a natural symbol, but Steve Jobs let him take a bite, turned into a different apple, which is to become different, a natural symbol privatized, can be registered, and at the same time gives the Apple logo a very big symbolism, a symbol of the Newton's apple fell to the ground, the symbol of the Adam and Eve stole the forbidden fruit, symbolizes the innovation and technology and so on some meaning, this is the reason to buy Apple products, innovation and technology.

Super symbols can be registered, recognizable and describable, super symbols must meet the above three points, can be registered, must be transformed own copyright, recognizable is to have mass communication, we oh degree understand what this symbol represents, what does it mean, at the same time, I can describe it to others, so that the dissemination of the cost of the lower, so that it is considered a super symbol. Of course, the super symbol along with the evolution of the enterprise, the symbol will follow the continuous evolution.