Today's rapid development of e-commerce, for example, a huge amount of goods need to be displayed on the Internet, specialization, personalization, real goods display is particularly important, but due to the constraints of today's 3D model production costs, these needs can only be temporarily to meet the two-dimensional photographs, which results in the transfer of information to the consumer's goods or objects is not comprehensive, detailed, realistic, reducing the consumer's This results in insufficiently comprehensive, detailed and realistic information about the goods or objects delivered to consumers, which reduces consumers' desire to buy and the accuracy of their purchase. The 3D merchandise display technology can be in the web page will be commodities in a three-dimensional way interactive display, consumers can watch a full range of commodity characteristics, intuitive understanding of commodity information, the effect and consumers directly facing the commodity is not far from. Many manufacturers have adopted pseudo three-dimensional effect (sequence photo rotation), to temporarily replace the three-dimensional model of the display, visible in the future market for 3D modeling of the degree of desire for this technology

In addition, nowadays, the network advertising form is also a variety of text ads, picture ads, video ads, etc., the purpose is to provide users with better browsing, display effects, attract users, improve user attention, interaction, participation, in order to ultimately improve user experience, and to provide a better understanding of the product. The purpose is to provide users with better browsing methods, display effects, attract users, increase user attention, interaction, participation, in order to ultimately realize the conversion rate. Two-dimensional display in the near future by the three-dimensional way to replace, this is an inevitable trend, but this must be an easy to operate, low-cost, strong sense of reality based on 3D modeling technology.