Actually, vegetable distribution is not complicated. In fact, there are two lines in the whole fresh retail: product line and service line. Community group buying is a product line, providing products with better cost performance, but it can't carry services, and services can only be realized by stores. Offline stores are the hub of traffic collection, and they can continuously export services in this hub.

To do a good job in community group buying, there are four main problems

1. Problems from the supply chain:

Fresh food is the key category of community group buying, and the biggest problem is the supply chain. Because the shelf life of fresh food is very short, how to get the goods quickly and reach the users quickly is a very hedging problem.

2. Problems in self-cost control:

If the community group purchase offers a variety, the cost will inevitably rise, the efficiency will also decline, and there will be loss problems.

in addition, the logistics industry is an extremely important factor in order to ensure that goods can reach users quickly. Although unified warehousing and distribution must be the most efficient and cost-effective way, if there are many communities, the logistics cost will also rise.

3. Problems from operation:

In general, the head of group buying in community is basically a shop owner or a treasure mother, who has insufficient experience in the operation and management of WeChat group. If there is not enough ability to maintain the users in the group, community group buying will not go far.