HEYTEA is a new tea drink brand.

HEYTEA (HEYTEA, once known as "Royal Tea") is a Chinese chain of tea drink brands operated by Shenzhen Meixi Xi Catering Management Company Limited, founded by Nie Yunchen in 2012, is headquartered in Aerospace Science and Technology Plaza of Nanshan District of Shenzhen City, which owns the tea drink brand HEYTEA It owns the tea drink brand "Xicha" and the baking brand "Xicha Hot Mai".

The company relies on word-of-mouth marketing on social media to reduce advertising spending. Young consumers are its main customers. Most of its stores are in busy shopping centers in first- and second-tier cities. Its well-known product is cheese milk cap.

Expanded Information:

1, Hei Tea business model

Hei Tea, known as HEYTEA in English, is only a directly-managed store and does not do franchises.

2, Hei Tea brand culture

Inspiration, cool, design, Zen is the key words of Hei Tea.

3, hi tea brand vision

Promote tea drinks more youthful, globalization, technology.

Baidu Encyclopedia-Hi Tea