At present, the scale of industrial products industry is huge, but due to the scattered market, many non-standard products and poor brand control, the development of industrial products industry is far lower than that of retail industries such as home appliances. Xinfangsheng industrial products create digital e-commerce+vertical categories. E-commerce can effectively shorten the chain of traditional mode and promote the service mode of industrial products industry from "people looking for goods" to "goods looking for people" from the source; The e-commerce platform for industrial products is rich in goods, transparent in price and convenient to purchase. No matter large enterprises, small and medium-sized enterprises or individual users, they can experience efficient services. Greatly save the procurement efficiency of enterprises, streamline the material management process, and make the new one-stop industrial product procurement model represented by Xinfangsheng become the hottest investment track in the capital market.
From business, go to the scene.
Xinfangsheng Industrial Products Offline Experience Store focuses on the secondary terminals of industrial products and becomes the "strongest link" between offline retail stores and brands. On the one hand, it allows richer products to go directly from brands to stores, and also allows the original service capabilities to seamlessly connect with stores, constantly broadening the "capability boundary" of store services.
With the development of more than 50 offline experience stores of Xinfangsheng in China, the service network centered on the online purchasing platform of Xinfangsheng industrial products will gradually cover the whole country. With in-depth research on blockchain technology and rich experience in the development and operation of industrial Internet products, Xinfangsheng will continue to provide high-quality and cost-effective products, services and solutions for traditional retailers of industrial products in the fields of commodities, logistics, warehousing, finance and marketing, and truly realize industry resources.
New standards, new image
It is worth mentioning that every detail of the newly upgraded standard exhibition hall shows the sincerity and determination of Xinfangsheng to enhance the customer experience in details. There are various business negotiation areas and cultural areas, with vibrant color matching and multiple LED screens to increase visual impact, providing customers with rich and interesting personalized brand services and experiences. Focus on the surrounding customer service, upgrade the scene experience, and provide complete solutions for multiple scenes.
Experience digital intelligent procurement in different scenarios and enjoy the meticulous care and quality service of Xinfangsheng. Change the traditional product-centered store thinking, focus on customer needs, conform to the trend of experience, quality and solutions in the purchase scene, and improve service ability and operational efficiency. The experience store has set up "N purchase scenes" to deepen cooperation with brands and enhance the scene experience. Specially set up multiple scene procurement space templates to create scene areas, strengthen the experience attributes of products, and form a one-stop, themed scene immersive procurement experience.
It is understood that the scene and service optimization of the store model means that Xinfangsheng has launched a new round of operation and service capabilities. Xinfangsheng takes scene optimization as the focus of store upgrade in 2022. Focusing on the "future-oriented new storefront model", starting from customers, we will create a new template benchmark by integrating scene goods, digital intelligent experience, connection effect service and cross-domain two-line promotion.
More comprehensive and industrialized.
In addition to the one-stop, theme-based procurement environment, we can match the big data analysis of store products according to consumers' preferences. Another "secret weapon" of new retail stores is the electronic price tag. The prices of all goods in the store are synchronized with the electronic price tag in real time, and online price changes and promotional activities can be automatically changed online in the store. In addition, scanning the QR code on the electronic price tag can also directly jump to the online store, easily complete online shopping and offline delivery, and truly realize the online+offline omni-channel shopping experience.
The operation mode of "front store and back warehouse+quick delivery" allows customers to save money, time and worry. At present, Xinfangsheng Industrial Products Experience Store adopts the operation mode of "front store and back warehouse+quick delivery". Customers need the following steps from purchasing goods, placing orders to completing distribution: placing orders on the spot, customers selecting goods on the spot, cashier system transmitting goods information, quick delivery, quick delivery after filling in order information, or on-site delivery, or customers can arrive with payment vouchers. The price is sunny and transparent, saving money, time and worry, and truly achieving "zero distance" between customers and e-commerce products!
On-site verification, practical innovation
More technology, more wisdom.
High-tech also wants to be a trendsetter. In 2022, Xinfangsheng shopping guide robot will be commercialized on a large scale in the whole country, and will enter the national experience store of Xinfangsheng industrial products in large quantities. Xinfangsheng Industrial Products Experience Store will continue to improve the design of in-store space, so that customers' in-store experience will be more thoughtful and perfect.
Xinfangsheng shopping guide robot adopts humanoid, full-freedom flexible double-arm design, and can move freely like a human. Unique voice interaction, face recognition and other technologies make customers willing to actively interact with them and bring customers a different consumption experience.
Xinfangsheng shopping guide robot can provide customers with shopping guide services such as product location guidance and brand information introduction, alleviate the shortage of manpower during peak business hours, effectively improve customer service experience and improve store service efficiency.
The store upgrade not only represents the new changes in the product structure and business development of Xinfangsheng, but also represents the determination of Xinfangsheng to create outstanding business value and reshape the service mentality. "The operation of the digital intelligent experience store is more flexible, the customer service ability is stronger, and the activation of overlapping organizations brings about efficiency improvement, which will open up new space for Xinfangsheng to be a good retail service provider, strengthen the supply chain and improve the operation quality." In 2022, Xinfangsheng will continue to optimize and improve the incentive system to stimulate organizational vitality, and store managers and employees will be given more responsibilities and rights, so that stores can be more motivated, manage well and serve users well. "
The upgrade of offline industrial product experience store is an important part of the upgrade of Xinfangsheng service experience. In 2022, Xinfangsheng will continue to improve its infrastructure, establish digital links among various links in the industrial chain, build an integrated professional service system, provide more valuable long-chain services for corporate customers, actively promote the digital upgrading and transformation of more than 50 industrial product experience stores covering most parts of China, establish more experience stores nationwide, and lead the new pattern of industrial product market.