In recent years, with the dramatic increase in consumers' online shopping habits, the scale of online sales has been expanding.

According to relevant data, China's total retail sales of social consumer goods in 2020 amounted to 391,981,000,000,000 yuan, of which, China's online retail sales of physical commodities have accounted for 24.9% of the total retail sales of social consumer goods.

China's retail consumer market is huge, and the degree of digitization is still immature, many brick-and-mortar retailers have seen their main business revenues decline, and the digital transformation of fine-tuned management has become a good medicine for retailers to save themselves.

However, the digital transformation of traditional small and medium-sized retail enterprises generally has a real problem: the relatively weak technical research and development capability, and the lack of information technology operation team has become a major problem.

As a result, the third-party SaaS service providers that provide technical support and marketing services to these companies are also forced to follow the trend and rise rapidly.

Recently, the integrated retail data service provider, Weiwo Data, was awarded Pre-A round of tens of millions of dollars in financing, and now serves dozens of KA customers and nearly 30,000 retail stores. In 2020 to achieve 40 million in revenue, the level of income for three consecutive years to reach 100% growth rate.

SaaS has become an inevitable choice for retail merchants

Nowadays, with the maturity of people's consumption concept, "follow the trend" and "rush to buy" is no longer the mode of consumption of the current people.

The diversification of product sales channels and platforms, the complexity of marketing strategies, and the refinement of logistics management are all constantly challenging the traditional operation system of merchants.

SaaS service providers focusing on the retail industry can provide retail-related SaaS technology to assist enterprises in integrating multi-source data, optimizing the full-cycle management of commodities, and targeting to solve the pain points of retailers in actual operation to achieve efficient and accurate retail management.

" SaaS (Software-as-a-Service) refers to the provision of software as a service over the Internet, whereby SaaS service providers deploy software on servers and users can order software services on demand.

For small and medium-sized businesses, a SaaS management system not only faces a technical threshold, but also requires a high investment cost.

As a new business model, SaaS changes the traditional one-time payment consumption model of software by "renting instead of buying" and reduces the current cost of the customer, so Retail SaaS service providers become the inevitable choice of merchants .

On the one hand, it's because in recent years the e-commerce traffic dividend is peaking, and the competition for merchants is intensifying, so it's more and more important to cut back on costs. The use of SaaS system can bring obvious cost reduction and efficiency for customers, and systematic management, customer acceptance will naturally be higher.

On the other hand , SaaS-based business management systems can be flexibly updated and iterated to meet the new needs of merchants in the business process.

Therefore, in the vast market space, SaaS service providers are facing a period of rapid development opportunities.

SaaS service providers are facing a period of opportunity for rapid development

With the diversification of platforms and the refinement and complexity of merchant operations, SaaS service providers, as a provider for the digital transformation of offline retail merchants, are facing a period of opportunity for development.

In fact, in addition to some of the head merchants began to use professional SaaS products for business management, the vast majority of SME merchants are still in the early stages of digitization, and the percentage of merchants who can do intelligent business is even lower.

In the case of some e-commerce platforms, for example, although there are millions of merchants on the platform, most of them are just using simple, lightweight tools.

As a vertical industry with high SaaS penetration, retail has not only a large market size base, but also rapid growth in the future, as the share of onlineization gradually increases, merchants still have more room to improve the effect of multi-channel opening and integration, and various platforms have commercialized the process.

It can be expected that in the coming year, the new retail SaaS will become the meat and potatoes of the market competitors.

MicroServices Market Boosts SaaS Service Provider Development

In the past 2020, SaaS has become the meat and potatoes of the capital track, and the data shows that in the last year, the market size of this track alone has exceeded 100 billion, while two years ago this figure was only 20 billion.

We can provide SaaS enterprises with flow, technology, ecological and other levels of support , at present, we have realized one-click delivery of SaaS goods, users can automatically get the corresponding account and permission information after purchasing the SaaS service, which can help SaaS service providers to share the pressure of after-sales service, and at the same time, expand the online sales channel. The newest addition to the SaaS platform is a new, more flexible, and more efficient way of delivering SaaS services.

Under the wave of digitization, Microscale Service Marketplace is looking forward to working with more SaaS service providers to tap into the 3.9 billion retail market and provide new impetus for the industry's development.