1. Complementary solutions - consumers utilize a combination of different products or services to satisfy a particular need of theirs. For example, the combination of Mengniu's sour milk and Danone's milk cookies can fulfill consumers' needs for breakfast or hunger, which is no longer just the taste and nutrition of simple milk and the leisure and fruitfulness of cookies, but has become a solution for a healthy lunchbox.

Special reminder: in the realization of the combination with complementary products into a solution, can be based on the specifications of the product and the function of the organic combination, the formation of packages, simply a solution is difficult for consumers to accept.

For example, milk can not only complement cookies, but also with bread, buns, pastries and other food products, so as to achieve the overall effect of 1 + x 1 & gt; 2, and constantly stimulate consumers to generate new demand.

2, strengthen the complementary type - it is obvious that if the two products complement each other in function, it will bring a superimposed market effect, or its own products, and other products used at the same time, can produce better results to meet customer demand.

For example, if you have a cold, you have to eat white plus black, in addition to medicine, but also to enhance the body's resistance, this time a variety of fresh fruits, vitamin candies, vitamin effervescent tablets can be sold with the cold medicine, to help consumers faster and better to restore their health, but also to enhance the function of the drug itself, to achieve optimization and strengthening of the role.

Coffee with sugar cubes and milk in it has the same effect. Another example is the now popular functional drink Wanglaoji, when in the market promotion stage, mainly in the hot pot store this special catering channel sales, the reason is very simple, Wanglaoji appeal to the fire function is very effective, but also and eat hot pot to produce the characteristics of the fire docking, at the same time, the hot pot store sales of Wanglaoji also indirectly enhance the marketing revenue.

Special reminder:When carrying out the function of complementary, do not forget that their competitors will do the same, so take the lead, to seize the market first; in the use of other products to strengthen the effect of their own products, to avoid the consumer doubts about the utility of this product, you must be through the misconception of the effectiveness of the other products to enhance the effectiveness of the product.

3, the market complementary type - a number of enterprises face the same market, through the cooperation of complementary, to realize the development and prosperity of the market. Classic example when Microsoft and inter hardware and software complementary **** the same body, this move not only helps windows become the dominant pc machine, also let the Pentium chip become the core of the computer standard. The two companies synergistic development, cooperation, *** with the creation of the personal computer field of glory.

Special reminder: this approach is often suitable for strong companies without market conflict to stabilize and improve market position, of course, small and medium-sized enterprises on the side of the big money, it is a rare good opportunity for development.

4, positioning complementary - a number of companies face the same target market, according to their own market positioning and their complementary market enterprises to reach an alliance mode. For example, in Shanghai, Carrefour and Rosen supermarkets to form a store convenience store alliance, *** with the resistance to Wal-Mart and 7-11 composed of a joint fleet of attack.

While we haven't seen the end of the story yet, the ultimate beneficiaries are Chinese consumers. It is worth thinking about is that the domestic enterprises such an alliance is not much, just see the same industry mergers, it is difficult to see different market positioning enterprises to reach - a kind of strategic cooperation.

5, the price of complementary goods and substitutes, property insurance coverage is property-related complementary goods, such as automobile insurance and automobiles, when the price of complementary goods and substitutes for automobiles declines, complementary goods and substitutes will cause an increase in demand for cars, complementary goods and substitutes and thus lead to the expansion of demand for automobile insurance commodities, and vice versa complementary goods and substitutes will cause the demand for automobile insurance commodities decrease in demand.

Extended information:

Substitutes are two goods that are similar in function and are substitutes. The price of the substitute increases and the demand for that good increases. This is a phrase that needs to be memorized and vice versa. Understand it again with examples, while giving examples is another way to test it. E.g., washing powder and washing detergent, which are substitutes for each other.

The increase in the price of laundry detergent has led to a decrease in the demand for laundry detergent, after all, the price increase will affect sales. And clothes always need to wash, laundry detergent as a substitute for laundry detergent, the natural demand for more. It is recommended that you directly remember an example, do not go to memorize hard concepts. Remember the example of learning fast, the application of flexible, two birds with one stone.

Complementary goods are two goods that must be combined to make a difference. The price of the complementary goods increases, the demand for that good decreases, this sentence is a memorization test, will be the original text directly examined. The reverse is also true. Example: cosmetics and makeup remover, which are complementary goods. In the univariate case, an increase in the price of cosmetics leads to less use of cosmetics, and less use of cosmetics naturally leads to less use of makeup remover oil. This will reduce the demand for makeup remover oil.