Under the Internet economy, emerging industries such as Alibaba and Meituan have changed our lives. We can not only lie at home and choose clothes from all over the country, but also eat hot pot thousands of meters away without going out. However, in order to realize this shopping mode, in addition to the rich goods on the online platform, it is more important that someone transports them home from afar, so the express delivery industry gradually rises and the takeaway army gradually grows.

In the takeaway army, most riders come from the US Mission. You can see the little brother of Meituan takeaway wearing a yellow coat everywhere. Because the threshold of riders is low, as long as they are healthy, have no illegal and criminal acts, and can drive battery cars or other means of transportation, they can apply to become riders. So many people join the takeaway army. Some employees who work in other industries also use their free time to deliver takeout food to earn more living expenses.

The takeaway industry is obviously hot, but the founder of Meituan said that it has been losing money for many years.

In addition, young people nowadays have no time to cook by themselves because they are busy with their work and study, so it is very convenient to send takeout directly to their doorstep. So more and more people order takeout, and some even eat takeout for three meals a day. In such a big environment, the take-away business allowed the US group to "feed" nearly 2.65 million US group riders. It stands to reason that the business of Meituan is so hot that it should be making money every day. However, the financial situation of Meituan is at a loss. Founder Wang Xing once said that in fact, Meituan has been losing money for several years.

The data shows that in 20 18, the total revenue of Meituan reached 65.2 billion, up 92% year-on-year, and its business was booming. Among them, the net income of food and beverage take-out and hotel business has increased and achieved profitability, which is second to none in the Internet life platform. But the takeaway brother said that he didn't make any money, and the merchant also said that he didn't make any money. Wang Xing lost hundreds of billions. Where did the money go?

The marketing expenses, management expenses and financial expenses of Meituan are a great cost. According to the financial statement of 20 18, in the first half of the year, before deducting these three expenses, its profit was1300 million, and after deducting it, it directly lost 557 million. Among them, 7.85 billion was used for marketing expenses, accounting for 58. 14% of the total expenses. R&D expenditure is 4.068 billion yuan, accounting for 30. 13% of the total cost. After that, there were more than 200 million financial assets impairment losses, because of the development of microfinance business. It can be seen that although the US Mission earns a lot, there are also many places to spend money.

In recent years, Meituan has promoted some new products. In order to let consumers know and use their products, a lot of advertisements and discounts are necessary to attract consumers. Therefore, the marketing expenses of Meituan are as high as 7.85 billion, more than half of the total expenses. At present, Meituan's products include take-away, hotels, bicycles, online car rental, software (catering management system), grocery retail, micro-loans and online marketing, covering all aspects of our lives. In order to promote and compete with competitors in so many fields, it is really necessary to invest a lot of money in the early stage.

Wang Xing believes that the US Mission will not start to make profits until it loses money for a long time.

It is understood that the US Mission lost115.5 billion. For ordinary people, this is an astronomical figure, but for listed companies, it may be on the verge of bankruptcy. However, Wang Xing doesn't think so. He said that Meituan, like Amazon, may start making profits after a long-term loss. In other words, Meituan may be at a loss for a long time, but Wang Xing is confident that Meituan will make a profit. He mainly gets more profits by adjusting the existing business expenses and developing new business.

In terms of take-away, Meituan made up for some losses by reducing the rider's delivery fee and charging the merchants. As a result, neither the merchant nor the takeaway brother made any money. For merchants, the original profit is not high, and it is really miserable to hand it over to the US Mission. The takeaway brother delivers food in the sun every day, but seeing that the food delivery fee is getting lower and lower, with the idea of giving up, many takeaway riders began to switch to other platforms.

Nevertheless, Wang Xing did not give up the idea, but had more ideas. He hopes to make the Meituan a living platform. Wang Xing believes that the most important and basic product of Meituan is takeaway, which occupies most of the market and is the foundation of Meituan. Next, improve the user experience through technology, increase the frequency of users' online use, and create more take-away income. For young consumers, Meituan develops hotel business through the traffic brought by take-away.

Wang Xing also believes that * * * Leyou, as a potential industry, is imperative to enter the market. Therefore, Wang Xing invested a lot of money in enjoying cycling. Wang Xing has been throwing money at mobike since 20 18 acquired mobike. Online car rental is also a popular taxi way for people to travel, and Wang Xing will certainly not let go. Last year, Meituan invested 4.5 billion yuan in the online car, and the average daily cost was about/kloc-0.2 million yuan. Driven by the huge amount of money, Meituan has launched fierce competition with other online car rides.

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To sum up, Wang Xing wants to make Meituan a platform covering all aspects of life. Every new business needs to spend a lot of marketing expenses. In order to compete with our competitors, we need to put forward some preferential policies to attract consumers and customers. In this way, the loss of the US Mission is understandable. However, with the functions of Meituan becoming more and more powerful and consumers increasing, I believe Meituan will have a better development.