This project is to conscientiously implement the spirit of the instructions of the Shandong Provincial Party Committee and the provincial government to "build a strong cultural province" and the municipal party committee and the municipal government to "build a regional cultural highland", with the theme of promoting Dezhou's history and culture, Dongzi Reading Desk as the main scene and Confucianism as the theme, and it is an important supporting project of Dongzi Reading Desk Scenic Area. With the help of the Sand King River system and the natural landforms on both sides of the waterfront, this project plans and designs an antique cultural business district with the characteristics of South China and Qinhuai, focusing on displaying ancient Chinese culture and regional culture with Dezhou characteristics. Cultural Street, with Huizhou architecture as the main body, grayish white as the main color and bright white walls and large windows, highlights the outstanding design ideas of the coexistence of traditional and modern commercial formats, the organic integration of ancient architectural styles and today's design concepts, and the reading desk complex in Dong Zi. The whole business district is about 1000 meters long from north to south. The second and third floors of the building are divided into five east-west commercial streets, of which the West Street rises from the ground, forming a "Tianjie" with a width of about 15m and a length of more than 200m on the first floor. This block model is the first in Texas and its surrounding areas.
Dongzi Cultural Street is divided into six areas with different commercial characteristics: celebrity calligraphy and painting area, mahogany furniture root carving and strange stone area, antique folk art area, gold and silver jewelry and jade article area, gourmet tea art area and commercial service area. It covers celebrity calligraphy and painting, antique stone, mahogany furniture, gold jewelry, jade jewelry, Dezhou black pottery, stamp magnetic cards, stationery, books and newspapers, audio-visual products, paper-cut clay sculptures, arts and crafts, folk art, as well as classical teahouses, modern bars, special restaurants, local famous foods, local specialties and other cultural and artistic levels. At the same time, we recruit cultural institutions, art galleries, cultural relics appreciation institutions, auction companies and so on. Set up studios, workshops and artist apartments for famous artists, calligraphers, photographers and other cultural celebrities inside and outside the province, as well as 2,600 square meters of Dezhou Art Museum and more than 2,000 square meters of VIP reception room, lecture hall, painting and calligraphy exhibition hall and auction trading hall and other supporting service facilities. After it is completed and put into use, it will become an important activity place for artists in our province and our city, and at the same time, it can radiate to Beijing and Tianjin in the north, Jinan in the south and Shijiazhuang in the west, and become the first choice for new tourism, leisure, cultural exchange, shopping and entertainment in Dezhou citizens and surrounding areas.
The investment value of shops is increasingly recognized by investors and sought after by the market. Generally speaking, compared with folk houses, shops are scarce in resources, and as shops in cultural scenic spots, they are hot. Therefore, the current and potential market value of Dongzi Cultural Street is self-evident. It is not only the first choice for leasing operation, but also the best choice for all sectors of society to invest in home ownership. Dongzi Cultural Street in Dezhou, China, will soon be popular in Zhoucheng, Shandong and even the whole country, with a new store with 300 seats and rare independent property rights. It is a gold shop with investment value such as shops, scenic spots, culture, history, tourism, appreciation and book collection. With its unique market position and rich historical and cultural background, it has created a wealth-creating stage for talents!
Dongzi Cultural Street has five advantages, which ensure that investors can make steady investments and make profits.
1. Planning advantages: distinguished family members enjoy exclusive honor.
Due to the uniqueness, unrepeatable and protective advantages of government policies, Dongzi Cultural Street has been recorded in the history of the city since its birth. It has 600 mu of Dongzi Reading Desk scenic spot, designed by China Hanjia Design Group, a well-known design agency, with three long streets and five shops, and more than 300 shops with cultural industry as the core, integrating architecture, landscape, investment, collection, viewing, commerce, creation and browsing ... Street shops with scenic spots and historical sites are equivalent to collecting the vitality and cultural history of the city at the same time, accompanying the last romance.
2. Location advantage: Beautiful and precious land can be seen everywhere.
If Dongzi Yuetai Scenic Area is a crown in the charming scenery of Dezhou Economic Development Zone, then Dongzi Cultural Street will be the most dazzling pearl on it. Dongzi Culture Street is located in the center of Dezhou Economic Development Zone, and it is integrated with the 600-acre Dongzi Reading Desk Scenic Area. Dezhou has always been a place where merchants gather, and is known as the "Gate of Heaven and the Gate of God". The new Dezhou Beijing-Shanghai-high-speed railway station direct access to Dongzi Cultural Street provides very convenient conditions for artists, collectors and investors in Shandong, Beijing-Tianjin-Hebei and even the whole country. Buses No.5, 17, 18 and No.28 in the urban area can all go directly to Dongzi Cultural Street, and the strong flow of people will form a strong purchasing power.
3. Positioning advantage: respecting the past and advancing with the times.
First of all, he grasped the historical figures and culture of Dong Zhongshu, a great scholar in Han Dynasty in China. Secondly, the combination of architecture and landscape adopts the combination of China traditional architectural symbols and modern art; Thirdly, and most importantly, the commercial format of Cultural Street takes culture as the core, including celebrity calligraphy and painting, antique jade, mahogany furniture, catering tea art and so on. , display and creation, complete functions, high level, second to none in the province.
4. Brand advantage: The attraction of celebrities is endless.
Dong Zhongshu, a great philosopher in China in Han Dynasty, has a special and important position in the history of China. His thoughts of "restraining a hundred schools of thought and respecting Confucianism alone" and "harmony between man and nature" laid a prosperous situation in the Han Dynasty and influenced China's ideology and culture for more than two thousand years. The cultural street named after Dongzi is owned by Dezhou Real Estate Co., Ltd. of Shandong Zhao Guang Group, which has mature experience in commercial real estate development and operation. Under the direct leadership of the management committee of Dezhou Economic Development Zone and relying on the policy of "building a regional economic and cultural highland" of the municipal party committee and municipal government, it can be said that it is "in harmony with the people at the right time" and will certainly become the commanding height of Dezhou's cultural tourism industry and a beautiful city business card of the city. With its quaint historical charm, rich commercial background and unique cultural industry brand, Dongzi Cultural Street will surely become a landmark block with great influence, attraction and appeal in the whole city, the whole province and even the whole country, and a large-scale commercial street with characteristic cultural industries.
5. Policy advantage: the whole process of government planning is concerned.
Dongzi Cultural Street was born in the period of building a harmonious society with a prosperous country and rich people. It is a masterpiece of the management Committee of Dezhou Economic Development Zone to implement the decision of the municipal party committee and municipal government to "build a highland of regional economic and cultural industries". Provincial and municipal leaders have visited and guided many times. The opening of Dongzi Cultural Street shows the determination of the leaders of the Management Committee to seize the opportunity and promote the early completion of Dezhou's cultural highland, which adds a lot of color to the beautiful vision of restoring and reappearing a historical and cultural city in Texas.