The staple foods are spicy chicken vermicelli, handmade chicken noodles, spicy chicken noodles, old hen soup vermicelli, old hen rice noodles and hometown cakes.
Signature dishes: Feixi old hen soup (Feixi old hen soup stew 180-day chicken), spicy fish in chicken sauce, spicy chicken offal, wonton in chicken soup, steamed chicken wings with bamboo shoots, braised pork with plum vegetables, steamed eggs in farm, and farm stir-fry.
Brand profile:
As of 20 19, there are 800 direct stores nationwide, and nearly 20 new stores are opened every month, with annual sales exceeding 3 billion yuan. The stores of Laoxiang Chicken cover 16 cities in Anhui Province, as well as Nanjing, Wuhan, Xuzhou, Shanghai and other places, and expand to markets all over the country, with the total number of employees exceeding 15000.
The "old country chicken" with Feixi old hen soup as its core dish sells more than 6 million live chickens every year. In the 20 1 1 China catering industry survey report, the scale of Chinese fast food named "Laoxiang Chicken" ranks among the "top three" in China, and won the "China Famous Trademark" in China fast food industry.
20 12, the brand was upgraded from Feixi old hen to Laoxiang chicken. Since then, it has been iteratively upgraded, and every detail of the dining experience of all customers, such as restaurant environment, food taste and restaurant service, is constantly updated. 20 18 the latest fifth-generation hometown chicken restaurant was launched.
"Hometown Chickens" first select all "Chinese Geographical Indications" chickens-Feixi Old Chickens, and select native chickens with the growth cycle of 180 days under the original ecological feeding mode. At the same time, chain operation is implemented, and more than 0/000 stores under the brand/kloc-0 are direct stores, and expansion is not allowed. Purchase pollution-free vegetables and other foods in the production base, and establish a traceability platform to ensure food safety and control.