Convenience store location elements
(a) the number and quality of customers
Through the business district survey, the spending power of customers in the business district and business trends to be analyzed.
Survey and analysis of the customer's spending power, mainly including the following:
1. Information on the characteristics of the region's consumers' lives, spending habits;
2. Population structure, including the age of the current population; gender, occupation, literacy, and population density, growth rate, and other basic information;
3. The number of family households and composition, including Changes in the total number of households, the increase or decrease in household size;
4. Consumer income levels, including individual and family income;
5. Consumer spending, including consumer spending levels, consumer purchasing power and consumer awareness.
(2) the convenience store in the area of the flow of customers
The main investigation and analysis of the convenience store location of the flow of customers, the state of the flow of customers, the direction of the flow of customers, speed, the purpose of the flow of customers as well as the absorption of the store.
(C) traffic conditions
Convenience store site selection must be investigated traffic conditions, taking into account the proximity of the station, road conditions, the nature of the station, the status of transportation links, handling conditions and the number and quality of mobile personnel.
(D) competitive situation
Mainly to understand the situation of competitors in the market, including competitors of the convenience store type, location, number, size, turnover, turnover policy, business products and services to the class and so on.
(E) convenience store surrounding conditions
Focus on the investigation of the convenience store around the market, entertainment street, is not a commercial area or residential area, these factors affect the choice of convenience store location.
(F) the convenience store is located in the region's infrastructure, including road facilities, water, electricity, gas and other supply conditions.
These factors, convenience stores in the establishment of the previous, must be exhaustive investigation and research, to master all possible favorable or unfavorable factors affecting the convenience store, and the development of the point of view to analyze the choice of layout of the convenience store, in order to correctly foresee the future.
Convenience store location necessary conditions
Convenience store location conditions are centered on the flow of customers in the business district. Factors affecting the flow of customers are: the number of families in the business circle, the number of enterprises and institutions; the flow of people and vehicles passing through the entrance of the store; the shape of the road, the shape of the sidewalk, the openness around the store, etc.
Overseas, the convenience store is located in the heart of the city, and the convenience store is located in the heart of the city.
Foreign mature convenience store business circle, usually centered on the point where the store is located, its radius is about 300 meters; in small and medium-sized cities, the radius is expanded to about 500 meters. The target population of each store is between 2,600 and 3,000 people, and the number of households is between 722 and 833 if a household has 3.6 people. The main points of suitable location conditions for convenience stores are summarized as follows:
(1) Located on a ? Living Road
The so-called ? living road? means that the road on which the store is located is not just a traffic road, but should be surrounded by a certain number of houses and flats. A certain number of homes and flats. This will ensure a certain number of regular customers.
(2) Close to the station
The station here mainly refers to the subway station. Or a bus station where many buses converge and there is a large flow of passengers. Close to the station can bring more mobile customers for the store.
(3) a sufficient number of people living in the business district
Generally, the business district should ensure that there are more than 3,000 people living in the population of the existence of (within 5?7 minutes on foot), so as to facilitate the play
Convenience store convenience function.
(4)Proximity to places that gather people
Places that gather people are **institutions, movie theaters, police stations, hospitals, schools, and tourist attractions. They can bring a lot of traffic to the store.
(5) Nearby office building street
There are office buildings exist there is customer flow exists, office buildings in the flow of customers and the level of purchasing power is relatively high level of white-collar workers are mainly, they tend to have a relatively strong immediate demand for convenience stores.
(6)Nearby single dormitories or single apartments
Single dormitories or single apartments in the residents of the pursuit of convenience is particularly obvious, which brings great opportunities for the convenience store sales.
(7) Rent should be below one day's sales
Convenience stores must operate on a low-cost basis, and rent that is too high will hinder the expansion of convenience stores. Appropriate monthly rent is controlled within one day's turnover.
(8) Fewer competitors
There should be as few competitors as possible in the business district, because competitors will divert customers from the store, thus affecting the economic efficiency.
Importance of the location of the convenience store
Where to choose the location of the business for all retail industry is critical, especially in the convenience store industry, once the choice of poor decision-making, resulting in losses will be long-term and high-cost. Therefore, convenience stores are particularly important when it comes to site selection decisions.
Each site has advantages and disadvantages, in the feasibility of site selection assessment, we must be clear that the convenience store's target market customers will patronize the store site, which involves the convenience store's business district survey. Below, Jinan Ye Shen on the selection of the location of the region, the business district and the selection of factors to discuss how to choose the location of the store as well as consider how to obtain and analyze data.
Convenience stores need to consider the business district factors in the selection of the main points:
1, the region's demographics and lifestyle characteristics
Mainly consider the factors are the local average annual wages of employed workers, per capita disposable income of urban residents, consumer spending, demographics, unemployment rate, property prices, etc.
2, the business environment
Mainly consider the local employment and unemployment situation, the number of mobile population
3, competition
The number of neighboring convenience store stores and the state of operation, whether or not to reach the saturation of the competition
4, the attractiveness of the location of the factors
including the location of the proximity of the store (the customer in and out of the convenience store routes difficult or easy), including two points: the macro and micro of, including the scope of the business district, road layout, traffic flow, parking, congestion and so on.
Store location for investment in the store is critical, must be a comprehensive analysis of the consideration of the way to obtain data and methods are not the same, you can visit the way, can also be combined with questionnaires, this process is a long-term accumulation process, data collection is complete, the data for reasonable analysis of the calculation, before you can decide whether to invest in the store.