1. On the external environment: 1) The slowdown in the growth of various industries in 2118 was mainly influenced by three factors: the global economy is interlocking, and China has long been in the global economic chain. The recent economic crisis in the United States across the ocean may have a great impact on China's economy. Under such a financial storm, it is also greatly affected. This crisis may be "once in a hundred years", and it is likely to spread all over the world. 2) Policy requirements: This year is the Olympic year. In order to ensure the environmental quality, the quality requirements are much higher than in previous years, especially for construction and decoration enterprises. This influence on the construction and home improvement industry is mainly manifested in the fact that the time and space available for decoration business are much less than in previous years. It is expected that the relevant policies of the construction industry will be loosened next year. According to some uncertain news feedback, many cities in China have taken many effective and concrete measures to stimulate the consumer market in response to the housing market downturn and market shrinkage, and hope to improve the vitality of the market economy; Such as: increasing the ratio of corporate loans to personal loans, increasing housing provident fund loans, etc.; Through preliminary analysis, the national and local rescue policies in response to the global financial crisis will be loosened in a series of related policies next year, so as to stimulate the consumer market, and the loosening of these policies is undoubtedly a great news for many enterprises. 3) Price rise: RMB appreciation, rising prices, tight money supply, rising prices of raw materials, and rapid increase in the cost of water and electricity labor have caused consumers to be cautious and have a certain impact on the consumer market. 4) Many industries lack an effective market monitoring system in domestic market countries, and the strong cooperation between well-known foreign enterprises and domestic enterprises will have a great impact on the market survival space of small and medium-sized enterprises in the future. Second, the strategic direction: 1. Market credit construction is fundamental: the survival and development of enterprises is to establish a good brand reputation, and being responsible to consumers is the best and only correct way to establish brand reputation. After brand reputation is established, the development of the company is inevitable. For example, Beijing Easyhome was the first to launch the "first payment" initiative, and for the first time put the responsibility on itself, making itself the main body to realize the promise to consumers and winning the respect, trust and recognition of market customers. In the "Fule radiator" incident, I officially fulfilled my promise. In this way, the crisis turned into an opportunity, and the house suddenly sprang up. 2. Continuous innovation is the driving force: innovation is always one of the most important competitiveness of an enterprise. In this market economy environment, any enterprise must have its own characteristics in order to be competitive, and it is necessary to keep innovating in order to be invincible forever. This should be a truth that everyone who does business understands. 3. Strengthen the integration and utilization of resources: in order to develop efficiently and rapidly, the company should fully integrate its comprehensive resources, and should encourage the application of the concept of collaboration into the company management system, so that it can effectively integrate various scattered or separated resources of the company; Strengthening the cooperation between departments, perfecting and perfecting the operation process system of each department of the company, and running paperless office are also very effective ways for the company to save management costs. Therefore, the integration and utilization of resources is also an important idea for enterprise development. Third, improve the risk early warning mechanism to improve the market resistance. At present, most enterprises' intelligence information construction is developing slowly, with short vision, lagging information, weak technology and lack of risk awareness. Many enterprises regard intelligence activities and risk early warning activities as dispensable and insignificant. According to incomplete statistics, more than 71% of small and medium-sized enterprises in China have not established a quick and efficient risk early warning mechanism and their own early warning intelligence department to deal with various operational risks. Faced with the rapidly changing market situation such as financial crisis, market changes, inflation, lack of resources, environmental pollution, etc., they are often at a loss and don't rush to fight. The result can be imagined. Enterprise early warning mechanism is generally composed of consciousness, system and institution. Enterprises should attach great importance to it ideologically, step up the establishment of responsible departments and even crisis management teams that focus on "early warning and warning", keep an insight into market trends at any time, grasp the trend of industry exhibitions in a timely manner, "if there is an emergency, it is necessary to report it, if there is an alarm, it is necessary to deal with it and win", know yourself and know yourself, nip all kinds of difficulties and crises such as resource shortage, rising prices and financing pressure in the bud, and try to minimize risks and improve them. In the face of fierce market competition and the pressure of financial crisis, enterprises must strengthen management, cut expenditure and reduce consumption, closely grasp the cost, tap the potential and increase efficiency, and minimize negative effects. The first is to reduce staff and increase efficiency, and reduce the labor cost of enterprises, which is a common practice adopted by enterprises in the face of the depressed market. Secondly, make full use of network resources and reduce the development cost of enterprises, which can save expenses and increase efficiency. Five, improve the core technology, establish a core team, strengthen market competitiveness, first of all, enterprises should enhance the green content of technology. Green environmental protection is one of the important means to ensure the survival of enterprises in the market. R&D and production technology with "energy saving, consumption reduction and economy" as the core will play a key role in future market competition. Secondly, with the development of technology, the technology integration trend of enterprises will continue to strengthen. If enterprises want to grasp the right to speak when facing challenges, they must stand at the forefront of the trend of integration and master the core competitiveness. A large number of facts have also proved that integrated products with multi-functional features are always more advantageous than single-functional products, and are more welcomed by customers who pay attention to high cost performance. In fact, the performance of manufacturers with multi-functional integrated products is better than that of single-product manufacturers. We should encourage the application of the concept of teamwork into the company's management system, attach importance to and strengthen team building, and carry out standardized team work, so that it can effectively integrate various scattered or separated resources of the company, so that enterprises and products can really be upgraded to a new level. Although, dangerous