In order to ensure a solid activity, it is usually necessary to make a complete activity plan in advance, and the content and form of the activity plan should be carried out around the theme of the activity, so as to finally achieve the purpose or significance of the activity. So what problems should we pay attention to when formulating the activity plan? The following is my marketing plan for restaurant activities. I welcome your reference and hope it will help you. Marketing plan for restaurant activities 1

1. Preface

During the exploration and development of food culture for thousands of years, the hard-working people in China have gradually formed different styles of Guangdong, Shandong, Hunan and Sichuan cuisines and local snacks.

Shandong cuisine is the largest cuisine in northern China, with a long history and wide influence. It is an important part of China's food culture. Traditional Shandong cuisine is famous at home and abroad for its salty, fresh, crisp, unique flavor and fine production.

When Sichuan and Guangdong cuisines went northward in a big scale and Northeast specialty cuisines swarmed into the customs, Shandong cuisine declined and its edge was restrained. At this time, xx Fish Restaurant stands out from the market and becomes one of the representatives of the new Shandong cuisine.

today's catering industry, the development trend can be summarized as follows: rapid development, continuous expansion of scale and continuous prosperity of the market. However, prosperity at the same time means intensified competition. Every day, some restaurants fall down, and more restaurants stand up. However, there are always a few restaurants that gain a foothold in the big waves and continue to grow and develop.

In recent years, Weishan Lake Fish Restaurant, as a representative of the new Shandong cuisine, has been standing at the forefront of the catering industry, and "xx Fish Banquet" has become a famous signboard.

Second, market/enterprise analysis

There is also fierce competition in the catering market in xx. There are many hotels and restaurants, and foreign cuisines such as Tanyutou, Hotpot City, Ginger Duck and Roasted Hungry Baby are all distributed in xx, competing for limited catering resources in XX and impacting the taste and vision of diners.

To be successful, a hotel must meet the following basic conditions:

1. Have its own characteristics;

2. Overall (quality) management;

3. Sufficient market operating funds;

4, innovation, constantly bring forth the old and bring forth the new.

these conditions are indispensable, otherwise, it will be like a flash in the pan. This is also the reason why many hotels and restaurants have opened their doors and quickly disappeared.

in the past five or six years, the company has made great efforts in the catering industry through its own reproduction, management output and brand output, and at the same time, it has continuously accumulated abundant management, technology and capital. As the representative of southwest Shandong, xx Fish Banquet can not only see the delicacy and delicacy of traditional Shandong cuisine, but also have the luxury and nobility of Confucian cuisine, and feel the freshness and grace of Weishan Lake.

Third, marketing planning

The purpose of catering service is to satisfy customers, and only when customers are satisfied can hotels make profits; To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere.

It coincides with the 11th anniversary celebration and the arrival of Christmas. We take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this celebration.

Take five stores in xx as an example:

1. The purpose of this celebration is to increase the brand influence of the company and enhance its popularity and reputation; Enhance the company image and increase the competitiveness of enterprises; Strengthen the corporate loyalty and centripetal force of company employees; Improve the service awareness and work enthusiasm of all staff; Show the company's cultural background and further enhance the corporate culture of the group company; Improve the company's sales and increase profits; Lay a good foundation for better development in 21xx.

2. Time of this celebration: 21xx, February 3-22, * * * for 11 days.

3. location: five stores in xx city.

4. Participants: all employees of the company, customers who come to eat, etc.

5. Marketing theme: customer satisfaction, employee satisfaction, management improvement and cultural innovation.

6. Specific plan planning

(1) SP plan

(1) "Smile service". During the celebration, all employees will serve with a smile and be meticulous and patient, so that customers can come on impulse and return with satisfaction, and improve their perceived consumption value.

The plan is as follows:

The stores will hold a mobilization meeting before February 2; From 13 to 22, a "service contest" was held among waiters, and a special page was set up in the lobby, and the "star with the best service of the day" was awarded every day, and material prizes were given;

(2) Special price.

① launch a special dish every day, and don't repeat it every day.

(2) Add some dishes with the customer's order. If the current consumption exceeds RMB 111, add 2 cold dishes; Full 211 yuan plus 4 dishes of cold dishes.

③ Discount, which is a magic weapon to rapidly increase sales, is recommended to appropriately discount to stimulate consumption.

(3) Gifts and lucky draw. There are plans to distribute the company's anniversary souvenirs and small gifts to enhance the sense of closeness with guests and expand the publicity. The company's unified printing of some anniversary souvenirs requires small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc., which are distributed according to the table.

Lucky Draw Scheme: Theme-"Fish Banquet, First Prize, Visit Weishan Lake"

All customers who spend more than RMB 151 each time during the celebration from March 3 to 22 can participate. Each store has two first prizes for "One-day Tour of Weishan Lake", which is organized by the company in a unified way, and the winning customers' accommodation and accommodation are completely free; 11 second prizes, 1 red envelopes for the celebration of the store, and 111 yuan in cash; 111 third prize, 1 red envelopes for the celebration of the store, and 5 yuan in cash.

(II) Internal marketing scheme

Internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and to market internal employees before pushing products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.

1. Strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.

2. essay contest.

internal staff essay: "My choice-XX Fish House"

Requirements:

(1) The subject is about what happened in Weishan Lake Fish House, which can be work experience, feelings, opinions, messages, etc.

(2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.

(3) The deadline is February 21th.

I hope all employees will contribute actively. This essay activity will award 1 first prizes and 211 yuan as a bonus; 2 second prizes, with a bonus of 111 yuan; Five third prizes, 51 yuan. And focus on the exhibition.

3. Cost-saving competition.

through a series of activities, re-educate internal employees and improve their enthusiasm.

(3) product marketing plan

1. While promoting traditional catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, the couple package can offer packages of 18 yuan, 28 yuan, 38 yuan and 48 yuan.

2. Green family dinner.

With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.

3. Autumn and winter are good times for nourishing, so it is suggested to introduce high-grade nutritious and nourishing dishes.

IV. Cultural marketing plan

1. Take the opportunity of celebrating the centenary of the store to publicize the company's corporate culture to consumers and enhance the company's influence among target consumers.

The plan is as follows:

During the celebration from 13 to 22, a large-scale publicity board will be set up, which will post the company's spiritual slogan, pictures of Weishan Lake scenery, the production process of fish feast, pictures of branches, messages from company employees, etc., so that customers can take "eating" as a kind of enjoyment and forget to return.

2. The atmosphere of the store, including lighting, acoustics, posters, POP, etc.

v. advertising marketing scheme

in the modern society with developed information, the media is undoubtedly the media that attracts the public's attention. According to the characteristics of different media with different media audiences, hotels should make their own market positioning and target customers positioning reasonably, and choose media to place advertisements reasonably, and should not unilaterally pursue coverage, resulting in the waste of advertisements.

As for the company's store celebration, the general choice of media is about 1,511 yuan in the column of xx Evening News and about 611 yuan in the column of xx Times. TV can advertise for 5 seconds and 15 seconds, and secondly, it can be publicized on the Internet (with preferential fees).

combine hard advertising with soft advertising, and apply both hard and soft advertising to achieve better results. The specific release can be: two days before the anniversary, once on 13 and once on 18. Use media integration to achieve small input and large output. Marketing plan for restaurant activities 2

Activity time:

September 6, 21xx-September 11, 21xx.

Purpose:

Not only can consumers eat hundreds of dishes with less money, but they can also know the characteristics of restaurants. Promote the restaurant's consumption (increase popularity) and get more surplus value (profit).

Requirements:

Make consumers feel refreshed. Euphemistically called "enjoyment".

Activity form:

1. Buffet, ordering food, new dishes, special dishes, etc.

2. Discount consumption.

3. Giving away coupons: All consumers who spend more than RMB 111 can get coupons.

4. Free meals: All consumers who spend more than 211 yuan can get a free special dish.

Address:

In front of CCB in restaurants, hotels and restaurants.

venue layout:

set up a temporary stage background curtain, an imported stereo, a set of small lanterns on the stage floor and 16 other background lights.

Activity creativity:

1. On-site guessing activity:

Colorful light (red light) cages with riddles are hung at the activity site. Anyone who wins can get a coupon of 11 yuan. Shape the atmosphere of Mid-Autumn Festival and the Jiangnan cultural connotation of restaurants, hotels and restaurants. Set up a puzzle table.

2. Planning of performing arts activities:

(1) Award-winning questions: questions about the development history of restaurants, hotels and restaurants.

(2) Singing and dancing: find a song and dance troupe to perform, and host 1-2 people.

(3) Intersperse some Mid-Autumn Festival hymns for the audience to participate in: invite the audience to participate together, and all the songs sung have the word "moon" or chant "autumn". At least two sentences, no need to sing the whole song, the song can't be repeated, and those who sing the most songs and sing the best will be rewarded (111 yuan or 51 yuan coupons).

(4) Pull beer merchants to do title sponsorship, so as to reduce the expenses and promote the increase of profits.

(5) Large-scale delivery of special moon cakes in restaurants, hotels and restaurants: the boss, employees and guests will hold a cake-cutting ceremony and deliver them to customers in a unified way. Marketing plan for restaurant activities 3

1. Theme of the event:

"Celebrate seven days of fun, enjoy discounts and delicious food"

2. Time of the event:

11-17

3. Purpose of the event

(increase the unit price of customers and promote the achievement of sales targets)

4. Remarks: 1 Single receipt does not accumulate. Gift requirements: how many commodities are selected as activity commodities, the price of which is required to be more than three yuan, and some commodities with large gross profit loss can also be limited, but more than eight commodities must be guaranteed every day

5. Introduce the activity

the activity date and commodity activities.

Food promotion content:

1. Dishes and restaurant promotions. Many merchants will offer corresponding packages and dishes for consumers to choose from.

2. Production: Let consumers participate in the whole production process, which can better satisfy consumers' sense of achievement and desire for experience.

3. Watching: Making food in front of consumers, attracting consumers' attention and adding invisible signboards to restaurants.

4. Price: attract consumers through price, and don't lower the price and the brand of the restaurant at the same time.

5. Gifts: Offering some holiday-related gifts can attract certain consumers. For example, if you book in advance, you can get some gifts, and if you spend more than the amount, you can get some gifts, which should correspond to your own restaurant brand style.

off-season promotion method of catering:

1. Extend the development around the main products and launch a series of products suitable for seasonal consumption. For example, if the main products are mainly live fish hot pot, you can introduce some special dishes with fish as the main material as a supplement to the restaurant.

2. Develop varieties suitable for seasonal consumption and create selling points. For example, ice cream chafing dish and light chafing dish in summer chafing dish can give customers more choices, and new varieties can also create new selling points and publicity points for restaurants to attract a wider range of consumers to participate in consumption.

3. Introduce a series of snacks and cold dishes suitable for seasonal consumption, and sell them at low prices on the premise of ensuring profits and even costs, so as to make customers feel affordable and thus promote the rise of popularity.

4. Seize the fruits and vegetables in the season, push away the series of freshly squeezed juices and fruit bowls, and even consider adding fruits and vegetables to the dishes, thus increasing the uniqueness of the dishes.

promotion of environmental atmosphere

promotion of enthusiastic service

The active greeting of waiters plays a great role in attracting customers. For example, some customers walk into a restaurant and are considering whether to choose this restaurant for dinner. At this time, if a smiling waiter comes forward to say "welcome" and at the same time leads the guests to sit down, under normal circumstances, even if the customers are not very satisfied with the restaurant environment, they will not quit. Of course, taking the initiative to say hello does not mean pulling hard. On the contrary, it will arouse customers' disgust and avoid it.

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